Our goal is to connect everyone in the world through the things       they find interesting. We think that a favorite book...
US V. UK          USERS           Infographic courtesy of Visual.ly.
SPORTS Celtics have the largest following on Pinterest so far. Great way for sport teams to engage with the female  demo...
WHOLE FOODS MARKET   “Pinterest allows us to curate images from across the web    that really speak to who we are as a co...
IMPACT ON CURRENT SOCIAL MEDIA TRENDS   Social Commerce   Reward Programs   Collaborative Consumption   Share Button ...
SOCIAL COMMERCE                     Social interactions and                      user contributions to                   ...
SOCIAL MEDIA    REWARDS PROGRAMS Reach beyond the typical “Pin It to Win It”. Ask for customer opinions. Have Pinterest...
JOB SEARCH                                          Visual Resume                                              Graphic D...
COLLABORATIVE CONSUMPTION Redefining traditional sharing through new  technologies and peer communities. Pinterest allow...
WHOLE FOODS “SUPPER HOT KITCHEN” BOARD
SHARE BUTTON
“PIN IT” BUTTON ON PROFESSORBREY.COM
MANAGING FEEDBACKSource: 19 Tools For Pinterest Pros
MANAGING FEEDBACK   Referral Traffic   Hyperlinked Pictures        Offers the ability to understand how customers perce...
INTERVIEWS      Kelly Carney                                          Nicole CartierAssociate Commissioner of             ...
Questions?
The Benefits of Adding Pinterest to your Digital Marketing Strategies
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The Benefits of Adding Pinterest to your Digital Marketing Strategies

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Pinterest is the newest social media platform that can boost referral traffic to your business's website. See how current social media trends are integrated into Pinterest and how it can benefit your online marketing strategies!

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The Benefits of Adding Pinterest to your Digital Marketing Strategies

  1. 1. Our goal is to connect everyone in the world through the things they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people.Marina BarrettMKTG 7546Professor BreyUniversity of Memphis
  2. 2. US V. UK USERS Infographic courtesy of Visual.ly.
  3. 3. SPORTS Celtics have the largest following on Pinterest so far. Great way for sport teams to engage with the female demographic, and offer them content that cannot be found on Facebook , Twitter, or Google+.
  4. 4. WHOLE FOODS MARKET “Pinterest allows us to curate images from across the web that really speak to who we are as a company. Images that reflect our core values and essentially communicate the essence of who we are.” -Michael Bepko – Whole Foods global online community manager
  5. 5. IMPACT ON CURRENT SOCIAL MEDIA TRENDS Social Commerce Reward Programs Collaborative Consumption Share Button Job Searches on Social Media Managing Feedback
  6. 6. SOCIAL COMMERCE  Social interactions and user contributions to facilitate in the buying and selling of products.  Pinterest offers the ability to add the price of an item to a pin.  Connect with customers based specifically on their interests.
  7. 7. SOCIAL MEDIA REWARDS PROGRAMS Reach beyond the typical “Pin It to Win It”. Ask for customer opinions. Have Pinterest followers vote on the trend they want to see next season. Rewards can be based off a point system for likes, comments and re-pins. Harness the Power of Your
  8. 8. JOB SEARCH  Visual Resume  Graphic Designer – You can pin pictures of your work and other services you offer  Financial Consultants – You can pin photos that represent client goals, such as financial independence or financing education.Total Visits for the month of March.
  9. 9. COLLABORATIVE CONSUMPTION Redefining traditional sharing through new technologies and peer communities. Pinterest allows multiple collaborators on a board. Opportunity to interpret the lifestyle of your clientele.
  10. 10. WHOLE FOODS “SUPPER HOT KITCHEN” BOARD
  11. 11. SHARE BUTTON
  12. 12. “PIN IT” BUTTON ON PROFESSORBREY.COM
  13. 13. MANAGING FEEDBACKSource: 19 Tools For Pinterest Pros
  14. 14. MANAGING FEEDBACK Referral Traffic Hyperlinked Pictures  Offers the ability to understand how customers perceive a product by viewing comments, board titles, and what pictures are being pinned. http://pinterest.com/source/“yourdomain.com”  Harley-Davidson.com  Tiffany.com  Memphis.edu
  15. 15. INTERVIEWS Kelly Carney Nicole CartierAssociate Commissioner of Director of New Media Marketing and Television Conference USA Conference USA Great way to promote  Creates perfect Supply and products. Demand economy for virtual sharing. Hopes to avoid advertising  “Snowball” effect for start-up in the future. brands Wants Pinterest to grow  Hopes for it to stay well their categories. organized in the future.
  16. 16. Questions?

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