1. APPS
“The app is the new 99-cent single –
for kids, it’s the new currency.”
-Tim Westergren (Pandora)
By: Molly Ford, Jack Chong, Maria Naveira and Tim Godin

2. What is an App?
 Software designed to help users perform
specific tasks.
 Many different kinds of apps
 Computer Applications
 Mobile Applications
 Web Applications

3. Computer Apps
 Earliest forms of apps
 Designed to improve productivity
 Most computer apps are designed to
principally deal with documents
 Microsoft Office

4. Mobile Apps
 Newest form of apps
 Created for a variety of uses, can include
anything from shopping advice to dinner
recommendations.
 Apple App Store, Android App
Store, Blackberry World
 Over 500,000 apps

5. Web Apps  Middle aged apps
 Came about with the Internet age
 Designed to help programmers add
dynamic elements to user interface₁
 Simplify and add productivity
 www.apple.com/webapps/

6. History
 First applications were developed for the
PC, software applications
 With the internet came the desire to improve
the user experience and thus the creation of
web applications
 Lastly and most recent, the mobile
application market. It’s expanding rapidly
due to desire for fast smartphones that can
keep up with busy lives

7. Who Makes Apps?
 Anybody can make an App
 All it takes is an idea
 What will make your life easier/more fun/ more
informed?
 Market your idea to a technology hub like Apple
 ICE CaPS
 Innovation, Creativity and Entrepreneurship
 Helping to build innovators of the future
 ICE Challenge for Business Dynamics
 Winning group last year
 App for testing level of sobriety for texting/calling

8. Types of Apps
 Utilities
 Calculator
 Calendar
 Notes
 Photos
 News
 Weather

9. Types of Apps
 Games
 Board games
 Educational games
 Music games
 Entertainment
 Magazines
 Quizzes
 “Yes Button,” “Whoopie Cushion”
and “Carve-a-Pumpkin”
 Social Networking
 Facebook
 Twitter
 Foursquare

10. Types of Apps
 Productivity
 Manage bank statements/business (Roambi)
 To do lists and planners
 Ex: “Find iPhone” and “Trainer”
 Search Tools
 Google (maps, translator, etc)
 Currency exchange
 Recipes
 Travel
 Travel planners (restaurants, hotels, transport)
 Sports
 Game trackers
 Live Updates
 News
 Trading information

11. Applications
Advantages Disadvantages
 There is virtually an App  Apps are limited
for everything  Some apps are free and
 Make life easier and some have a higher cost
simpler  If the App is
 May be used as an added faulty, consumers might get
software to enhance a a negative perception of the
product’s performance and business
create a greater satisfaction  Must constantly be
 Easier for businesses to updating the App
market their product or
services and make them
more accessible

12. Applications
Advantages Disadvantages
 Used to increase consumer  People feel overwhelmed
relationship with the number of Apps
 Used to make some available
decisions more quickly and  Security (information is
with more efficiency sometimes shared)
 Increases social networking  Must create a lot of
 Brand elevation prototypes and fit the needs
 Easy to download and of the market in which the
quick App will be sold in (Apple,
Android, Blackberry)
 If not satisfied, it is easy to
get rid of  Requires a base to be able
to download it
 Strict design guidelines

13. iPhone vs Android Apps
 Closed vs Open System
 Security
 User Control (ex: widgets)
 Carrier
 Battery

14. iPhone vs Android Apps
 Games
 Social Networking
 For the Kids
 Music, Photos, Videos
 Streaming Music
 Google Apps vs Apple Apps

15. In the Business World
 Constantly in contact
 Email, Calendar, Contacts
 Apps for every part of business
 DrChrono
 Swipe Credit Card Terminal
 Trialpad
 MyChair
 Doesn’t exist? Make it!

16. Resources
 http://mobithinking.com/blog/what-is-a-web-app
 http://en.wikipedia.org/wiki/Application_software
 http://www.idea.ideabing.com/2010/07/26/infographic-a-
history-of-apps/#
 http://en.wikipedia.org/wiki/Web_application
 http://fonegigsblog.com/2010/04/28/a-list-of-the-10-
different-types-of-iphone-and-ipad-applications/
 http://blogs.computerworld.com/16437/iphone_vs_android_f
ive_points_of_difference
 http://www.huffingtonpost.com/2011/08/17/nine-ipad-apps-
that-are-changing-
business_n_928663.html#s331569&title=9_PDF_Reader

17. Picture Resources
 http://blogs.which.co.uk/mobile/files/2011/09/Apps-475x276.jpg
 http://woodburn.vms.schoolfusion.us/modules/groups/homepagefiles/cms/497593/Image/microsoft-office-
2007.jpg
 http://www.iphone-ipod.org/wp-content/uploads/apple-apps-f.jpg
 http://cdn2.digitaltrends.com/wp-content/uploads/2009/12/best-android-apps.jpg
 http://www.marketingpilgrim.com/wp-content/uploads/2010/05/web-apps.png
 http://www.simplehelp.net/images/movebbapps/move_blackberry_apps05.jpg
 http://a2.twimg.com/profile_images/1321601233/ice_logo_sm_bigger.png
 http://iphone.appstorm.net/wp-content/uploads/2010/04/ipnews-20.jpg
 http://wpuploads.appadvice.com/wp-content/uploads/2011/03/best-calendar-apps2x.png
 http://cdni.condenast.co.uk/320x480/g_j/iPhone_glamour_gl_25feb11_b_320x480.jpg
 http://www.onlineangrybirdsgame.com/wp-content/uploads/2011/07/angry-birds.jpg
 http://www.gadgetmeter.com/wp-content/uploads/2009/08/facebook-iphone-app-3.png
 http://www.roambi.com/img/roambi_on_ipad/screen/screen-3.jpg
 http://technotips.org/wp-content/uploads/2011/09/hockey-live-scores-10-1-200x300.jpg
 http://www.mun2.tv/files/images/mun2-images/news/versus/versus-iphone-vs-droid.jpg
 http://www.talkandroid.com/wp-content/uploads/2010/06/android-v-iphone.jpg
 http://msnbcmedia3.msn.com/j/MSNBC/Components/Photo/_new/100723-phones-screenshot-hmed-03.grid-
4x2.JPG
 http://i.huffpost.com/gadgets/slideshows/44250/slide_44250_331581_large.jpg?1318616571049
 http://i.huffpost.com/gadgets/slideshows/44250/slide_44250_331577_large.jpg?1318616829646
 http://i.huffpost.com/gadgets/slideshows/44250/slide_44250_331576_large.jpg?1318616841243
 http://i.huffpost.com/gadgets/slideshows/44250/slide_44250_331575_large.jpg?1318617150300