inVitagroup<br />judge by character<br />
inVitagroup<br />judge by character<br />Services: profit<br />profit: Matching hiring authorities and applicants on the b...
inVitagroup<br />judge by character<br />Services: Delphi & Marathon<br />Delphi Recruitment: Tailored job postings throug...
inVitagroup<br />judge by character<br />Advisors<br />- Professor of Industrial-Organizational Psychology<br />Mark David...
inVitagroup<br />judge by character<br />Market Size<br />Current unemployment rate of 9.1% (approximately 14.5 million pe...
inVitagroup<br />judge by character<br />Key Competitors<br />- Seen as “too complex” and “too impersonal” <br />- Severe ...
inVitagroup<br />judge by character<br />Competitive Edge to Users <br />Job-seekers will be provided with individualized ...
inVitagroup<br />judge by character<br />User Acquisition <br />Launch<br />Growth<br />Maturity<br />Penetrating the mark...
inVitagroup<br />judge by character<br />Financials<br />
inVitagroup<br />judge by character<br />Financials <br />Assumptions<br />Investment: $1.5M<br />Stake: 15% (negotiable) ...
inVitagroup<br />judge by character<br />Financials  <br />
inVitagroup<br />judge by character<br />Exit Strategy <br />Allows Facebook entrance into the online job search industry;...
inVitagroup<br />judge by character<br />O<br />W<br />T<br />S<br />Strengths<br />Unique service offerings; job success/...
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inVitagroup Pitch Deck

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inVitagroup Pitch Deck

  1. 1. inVitagroup<br />judge by character<br />
  2. 2. inVitagroup<br />judge by character<br />Services: profit<br />profit: Matching hiring authorities and applicants on the basis of validated personality factors<br />profit: Matching hiring authorities and applicants on the basis of validated personality factors<br />
  3. 3. inVitagroup<br />judge by character<br />Services: Delphi & Marathon<br />Delphi Recruitment: Tailored job postings through proprietary psychographic marketing advice<br />Marathon Software: Automated job postings and customized personality assessments<br />
  4. 4. inVitagroup<br />judge by character<br />Advisors<br />- Professor of Industrial-Organizational Psychology<br />Mark David Scott, Ph.D.<br />Co-President & Founder<br />- Management Consultant<br />- Published Personality Researcher<br />- Online/Traditional Marketing Consultant<br />Matthew Myers<br />Co-President & Founder<br />- Product/Service Branding Specialist<br />- Media Purchasing Specialist<br />
  5. 5. inVitagroup<br />judge by character<br />Market Size<br />Current unemployment rate of 9.1% (approximately 14.5 million people in the U.S.)<br />=<br />High growth segment with a large market<br />By “eHarmony-izing” the job market, our value proposition is distinctive in the online recruitment industry<br />
  6. 6. inVitagroup<br />judge by character<br />Key Competitors<br />- Seen as “too complex” and “too impersonal” <br />- Severe lack of applicant selectivity<br />- Career assessments lack validity and are not used to obtain “Person-Organization Fit”<br />- Locate jobs via broad algorithms specifying non-predictive criteria<br />- Utilize generic job postings<br />- Increase likelihood of inadvertent adverse impact<br />
  7. 7. inVitagroup<br />judge by character<br />Competitive Edge to Users <br />Job-seekers will be provided with individualized job postings that match their personality profiles<br />Following recruitment, job-providers will already have validated, predictive personnel data on applicants<br />Job postings will be tailored for maximum impact on the basis of psychographic marketing principles<br />Job-providers will target their recruiting strategies to maximize “Person-Organization Fit” <br />Job-providers will reduce adverse impact at the first stage of personnel selection<br />
  8. 8. inVitagroup<br />judge by character<br />User Acquisition <br />Launch<br />Growth<br />Maturity<br />Penetrating the market with competitive pricing (within the framework of “freemium” services)<br />Initial marketing will focus on inbound (“pulling”) strategies, with a focus on social media engagement<br />We will then shift our focus to a more “pushing” marketing strategy<br />
  9. 9. inVitagroup<br />judge by character<br />Financials<br />
  10. 10. inVitagroup<br />judge by character<br />Financials <br />Assumptions<br />Investment: $1.5M<br />Stake: 15% (negotiable) <br />Hurdle Rate: 5% <br />NPV: $15.8M<br />IRR: 141%<br />
  11. 11. inVitagroup<br />judge by character<br />Financials <br />
  12. 12. inVitagroup<br />judge by character<br />Exit Strategy <br />Allows Facebook entrance into the online job search industry; inVitagroup services are likely a “natural fit” with personalized social networking<br />Allows Microsoft entrance into the online job search industry; possible integration with Bing search engine<br />Unique service offerings will allow one of our competitors to clearly “emerge from the pack”<br />
  13. 13. inVitagroup<br />judge by character<br />O<br />W<br />T<br />S<br />Strengths<br />Unique service offerings; job success/satisfaction hinges on “Person-Organization Fit”<br />Opportunities<br />Socioeconomic time is right for corporations to start hiring again<br />Weaknesses<br />Lack of startup capital; current lack of computer engineering staff<br />Threats<br />Well-financed companies will not cede market share easily<br />Strengths<br />Large pool of both individual and corporate customers gives us a large target market<br />Opportunities<br />Considering recent EEO case law trends, personality assessment will be a dominant personnel selection method<br />Weaknesses<br />New entry into a well-established market; difficult to forecast sales growth<br />Threats<br />Industry will move to match our service offerings; we need to keep innovating<br />

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