2. Overview 2 What defines us? What makes us unique? How can we share our cause with others? How do we secure funds in order to grow?
3. 3 Overview What defines us? What makes us unique? How can we share our cause with others? How do we secure funds in order to grow?
4. Mission 4 Soccer Without Borders’ mission is to use soccer as a vehicle for positive change in the lives of marginalized youth.
5. 5 Vision Soccer Without Borders provides all youth program participants the opportunity to realize their inherent potential through: Develop physical literacy Teach the value of belonging to a team Provide an avenue to form lasting friendships Soccer Stimulate intellectual curiosity Support emotional growth Encourage healthy choices Education Leadership Foster self-esteem and communication skills Aid the ability to work with others towards a common goal Allow youth to interact with each other Provide the means to explore diverse experiences Culture
6. 6 Values Soccer Without Borders believes that this vision can only be realized if: All staff and coaches in our program value: All youth in our programs commit to: The inherent potential and gifts of all young people Honesty and authenticity in speech and action All learners as teachers and all teachers as learners Girls and women as strong athletes and essential leaders Openness to all perspectives, voices and people Project sustainability Respect yourself, respect each other Dream big Challenge yourself, challenge each other Have fun
7. 7 Overview What defines us? What makes us unique? How can we share our cause with others? How do we secure funds in order to grow?
13. Social Media Takeaways 13 Listen Get involved Give up control Be honest Think long term Source: http://www.slideshare.net/PrimalMedia/social-media-non-profits?from=share_email
14. 14 Overview What defines us? What makes us unique? How can we share our cause with others? How do we secure funds in order to grow?
15. Fundraising Sources 15 Target total: $141,200 (2010) Source: The Art and Science of Personal Solicitation by Kent E. Dove
17. Conclusion 17 The Mission, Vision and Values guides the actions of those involved with Soccer Without Borders Adaptability, local leadership and responsible resource management sets Soccer Without Borders apart Social media will generate excitement, support and involvement A planned approach to securing funds will ensure project sustainability and future growth
18. Key Takeaways 18 Keep consistency in message and behavior (via Mission) Always highlight key differentiators Continually engage and participate via social media Don’t be afraid to ask for donations Track everything
Given the momentum that Soccer Without Borders has gained over the course of the past four years, they are now at a critical point of the organization’s history; a clearer mission, more focused leadership, plans and methods for implementation of programming and a comprehensive plan for fundraising and development are critical. Given these elements, Soccer Without Borders will be able to sustain their recent successes, and look towards growth in the future.
Retitle What is SWB to MW suggestionChange Fundraising to Development.
Give quick explanation of charity: water and how it came about.Twestival. Got big through twitter. Now more than 1.3 million followers. First charity with more than 1,000,000 followers.February 12, 2009, a global event called Twestival raised $250,000 for one charity:water. It was initiated and organized by one very well connected person who didn’t even have a connection with the charity!Founded in 2006, it has helped fund 2,321 projects in 16 countries, benefiting over 1,000,000 people. Overall, the organization has sent over $11 million to developing countries as of February, 2010.On February 12, 2009, one Twestival raised $250,000 for Charity: WaterAlyssa Milano raises 95k for charity water (December 09):http://mycharitywater.org/p/campaign?campaign_id=2414
*have each one come in on its own* add in the title…*fundraising cycle?Acknowledgement: Make a personal call to thank the donor (within 72 hours).Send a personal thank you note.Inform the person/people who connected you to the donor and encourage them to also thank the donor.Issue a press release and tweet for major donations who would like to be publicized.Include mention of the donor in all communication materials.Fulfill any acknowledgement offers discussed during cultivation of donation.Send updates on your efforts to show their donation is being used effectively and any current progresses and successes (i.e. mentions in the media, camp openings, etc).Invite donors to any SWB events.Consider a different way to thank major donors in addition to a thank you note (e.g. have a plaque made, send a t-shirt, etc.)
Don’t be afraid to ask and track everything
Don’t be afraid to ask and track everything
Retitle What is SWB to MW suggestionChange Fundraising to Development.
