You Tube Cult Politics
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You Tube Cult Politics

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Objectives:...

Objectives:
Discover how certain videos have the power to affect the political environment
Analyze the ways in which videos address their social message
Critique the different forms of citizen journalism and fandom

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  • First presidential campaign commercial to go viral.

You Tube Cult Politics Presentation Transcript

  • 1. Culture Instructor: Matthew Ward Mentor: Dr. Lucas Hilderbrand UTeach Spring 2009
  • 2. POLITICS
    • Objectives:
      • Discover how certain videos have the power to affect the political environment.
      • Analyze the ways in which videos address their social message.
      • Critique the different forms of citizen journalism and fandom.
  • 3. CITIZEN TUBE
    • “YouTube Moments”
      • Unauthorized campaign videos posted on YouTube, or debate questions put forth by users
        • Shaking Up the Senate
          • Virginia Republican Senator George Allen
          • Montana Republican Senator Conrad Burns
  • 4. 2008 PRESIDENIAL CAMPAIGN
    • Candidates
      • Hillary Clinton
      • Barack Obama
      • Rudy Giuliani
        • Address views, discuss campaign, and talk about plans
  • 5. ARCHIVAL VIDEO FOOTAGE
    • Clips from old debates
      • Haunt presidential hopefuls and force honesty
      • Not forget previous stance
        • “Vote Different” Hillary Clinton as Big Brother
      • Think twice before they speak in public
  • 6. VOTE DIFFERENT
    • Uploaded March 2007 by Phil de Villas, aka parkridge47; edited on Final Cut Pro software on a MacPro
    • Spoof of Apple’s 1984 Super Bowl commercial attacking IBM’s centralized mainframe dominance
    • Ad urged its viewers (300 million) to support Barack Obama as a gesture of defiance to the political establishment
    • Clintonian world of monotonous political repetition
    • Video Clip: http:// www.youtube.com/watch?v =6h3G-lMZxjo
  • 7. ONLINE ACTIVISM
    • CNN/YouTube Democratic Presidential debate
      • Questions can come from anyone in the world on any topic
        • e.g. featured a melting snowman with a question on global warming
          • Video Clip: http://www.youtube.com/watch?v=8K8GVAAOzMk
  • 8. OBAMA GIRL
    • Barely Political
      • “ I Got a Crush… on Obama” Song performed by Amber Lee Ettinger
        • Attractive young woman seductively singing about her love for the presidential candidate
        • Lip-syncing idea of a former ad exec Ben Relles
      • Posted June 2007 with over 100 million views
      • Nominated for a YouTube Award for politics
        • Video Clip: http://www.youtube.com/watch?v=wKsoXHYICqU
  • 9. VIDEO ASSIGNMENT
    • Find a video that addresses any political argument or social issue. It can either be from a politician or from a citizen.
      • Questions to consider:
        • Was it effective in getting its point across to the viewer?
        • Did their tactic seem reasonable? If so, why?