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A short presentation about our agency, Domino Communication. We are specialized in B2B communication. Our customers base includes large multinational corporation as well as small and medium size local ...

A short presentation about our agency, Domino Communication. We are specialized in B2B communication. Our customers base includes large multinational corporation as well as small and medium size local companies. Our operations (brand and corporate image, public relations, events, web and social media), run at both national and international level. Our features in three words: fast, accurate and light. Discover the meaning of these words playing the presentation.

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Domino Communication agency presentation Domino Communication agency presentation Presentation Transcript

  • Domino  Communica+on Marke&ng  Communica&on  Agency venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 About  us Marke&ng  Communica&on  agency We  have  been  working  for  years  on  side  of  mul&na&onal   enterprises,  medium  and  small-­‐sized  companies,  at  both   local  or  european  level. We  do  like  to  work  in  team  with  our  customer,  with   whom  we  establish  long-­‐&me  rela&onship,  becoming  an   integral  part  of  its  structure. Fast Light Because  (me  is  a  key  resource  for  everyone To  weigh  li7le  on  customer’s  budget Accurate Because  the  care  for  details  makes  always  the  difference venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 How  we  work  -­‐  mul0ple  level  engagement CUSTOMER STRATEGY OPERATIONS IMPLEMENTATION WE NEEDS  ANALYSIS SHARED  AND  COLLABORATIONAL  CREATIVITY PLANNING CONCEPTS  DEVELOPMENT EXECUTION COORDINATION PRODUCTION Internal  communica0on External  communica0on Internal  communica0on External  communica0on venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 How  we  work  -­‐  Wireframe  to  Services  moving WE NEEDS  ANALYSIS SHARED  AND  COLLABORATIONAL  CREATIVITY PLANNING CONCEPTS  DEVELOPMENT EXECUTION COORDINATION PRODUCTION SERVICES Briefing  -­‐  Debriefing Sessions  to  focus  the  needs Solu0on  finding,  sharing  and  fine  tuning Execu0on  calendar  set  up  and  scheduling Design  of  all  MC  docs  wireframed  during  the   solu0on  finding  step Calendar  maintenance Resources  engage  and  coordina0on Concepts  to  artworks  transforma0on Prin0ng  and  delivering Internal  communica0on External  communica0on Internal  communica0on External  communica0on venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Customer  and  contents  at  the  core  of  our  services  strategy Customer Loyalty  and   Marke0ng   Incen0ve Media   rela0ons Corporate  and   Brand  Image Web  and Social  Media Events Contents venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Customer Loyalty  and   Marke;ng   Incen;ve Corporate  and   Brand  Image Web  and Social  Media Events Contents Copywri;ng Press  office Web  PR Online  and  offline press  clipping Editorial   development Media  rela;ons Media  rela9ons We  set  up  and  manage  rela+ons  with  media  and   informa+on  channels  mostly  relevant  in  industry   sectors  where  our  customers  operate. We  promote  the  image  of  our  customer  and  its   business  so  that  the  voice  of  media,  with  its   authority,  will  be  the  confirma+on  of  the  value  of   the  customer. venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Customer Loyalty  and   Marke;ng   Incen;ve Web  and Social  Media Events Contents Copywri;ng Press  office Web  PR Online  and  offline   press  clipping Editorial   development Media  rela;ons Corporate  and  Brand  Image We  help  our  customers  to  develop  and  to  maintain   their  corporate  and  brand  image  in  an  way,   original,  clear  and  consistent  with  the  brand   posi+oning  on  the  market. Mul;channel   campaign   development Media  planning Media  buying Produc;on    and   post  produc;on   of  corporate   video Online  and  offline   graphic  design Corporate  and   brand  Image venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Customer Loyalty  and   Marke;ng   Incen;ve Corporate  and   brand  ImageEvents Contents Copywri;ng Press  office Web  PR Online  and  offline   press  clipping Editorial   development Media  rela;ons Online  and  offline   graphic  design Mul;channel   campaign   development Media  planning Media  buying Produc;on    and   post  produc;on   of  corporate   video Web  and  social  media A  func+onal  and  updated  website  today  is  not   anymore  sufficient  for  today  companies.  To  beJer   exploit  the  web  and  the  social  networks   poten+ali+es,  it  is  necessary  to  set  up  a  customized   strategy  that  allows  to  keep  up  the  targets   aJen+on  and  curiosity,  as  well  as  to  reply  in  +me   and  with  effec+veness  to  the  market   requirements. Social  media  management  cannot  be  an  op+on  in   communica+on  strategy.  It  has  to  be  considered  a   basic  leverage  in  marke+ng  communica+on   planning  and  must  be  used  in  sinergy  and   integra+on  with  all  other  marcom  ac+vi+es. NewsleIer  and   DEM  design  and   delivery SEO  -­‐  SEM Online  and  social   media  campaign   development Web  design Web  e Social  Media Social  media   management -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Social  media   monitoring venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Customer Loyalty  and   Marke;ng   Incen;ve Corporate  and   brand  Image Contents Copywri;ng Press  office Web  PR Online  and  offline   press  clipping Editorial   development Media  rela;ons Online  and  offline   graphic  design Mul;channel   campaign   development Media  planning Media  buying Produc;on    and   post  produc;on   of  corporate   video Events Events  are  an  effec+ve  task  to  reinforce  the   rela+onship  with  a  target:  they  are  a  unique   opportunity  to  inform,  update,  meet  and  engage   customers,  partners,  suppliers  and  journalists. One  to  one  contact  and  on  +me  focus  to  user   needs  are  the  pillars  to  develop  and  to  consolidate   rela+onship  with  the  market. Social  media   management -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Social  media   monitoring NewsleIer  and   DEM  design  and   delivery SEO  -­‐  SEM Online  and  social   media  campaign   development Web  design Web  e Social  Media Events Concept  design Global   organiza;on -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Organiza;ve   coordina;on Communica;on   plan  design  and   execu;on venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Customer Corporate  and   brand  Image Contents Copywri;ng Press  office Web  PR Online  and  offline   press  clipping Editorial   development Media  rela;ons Online  and  offline   graphic  design Media  planning Media  buying Produc;on    and   post  produc;on   of  corporate   video Loyalty  and  marke9ng   incen9ve We  develop  ac+vi+es  aimed  to  help  our  customers   to  define  or  to  verify  their  real  posi+oning  on  the   market. Our  commitment  consists  to  study  and  to  create   ini+a+ves  finalized  to  develop  a  valuable  and  long   term  rela+onship  between  our  customers  and  their   market.  We  calibrate  the  solu+on  to  match  the   resource  available  and  we  never  lose  sight  of  our   customers  goal. Social  media   management -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Social  media   monitoring NewsleIer  and   DEM  design  and   delivery SEO  -­‐  SEM SEO  -­‐  SEM Online  and  social   media  campaign   development Web  design Web  e Social  Media Events Concept  design Global   organiza;on -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Organiza;ve   coordina;on Communica;on   plan  design  and   execu;on Brand  posi;oning   analysys Promo;ons  and   customer  loyalty   plans   development Co-­‐marke;ng   and  partnership   plans   development Loyalty  and   Marke;ng   Incen;ve Mul;channel   campaign   development venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Resources  and  opera0ons  -­‐  Media  Rela0ons  and  Adver0sing N.A. L.A. R.S.A. A.P. Editorial  database  packaging  e  packaging  prin0ng 60  European  magazines,  indexed  by: • Geographical  coverage • Language • Nr.  of  issues  per  year • Print  lenght/Readership • Sales  contact • Newsroom  contact • Editor  in  chief  contact • Industry  (PRT,  PCKPRT,  PCK) • Type  of  contents  (technical/business) • Industry  segments  (FP,  T&L,  Co) • Type  of  target  (TS,  CO,  BO/CPG/AG) • Distribu+on  channel  (Print,  Digital,  Web,  Newsl) Database  extension  to  extra  con+nents  ongoing Database  extension  to  other  industry  segments  ongoing Networking  to  other  local  independent  agenzies France,  Spain,  Germany,  Benelux,  Scandinavia,  United  Kingdom venerdì 28 giugno 2013
  • Domino  Communica+on  -­‐  Marke+ng  Communica+on  Agency  -­‐  ©Jun2013 Contacts Domino  Communica-on  srl Via  Goffredo  Mameli,  10 21052  Busto  Arsizio  (VA) ITALY Tel     +  39  (0)331.670635 Fax     +  39  (0)331.324287 Marco  Andrea  Mussini marco.mussini@dominocommunica&on.it Mob     +  39  348.6660520 venerdì 28 giugno 2013