MEDIA KIT 2013                 www.1to1media.com                                     1to1 Media is a division of
One Customer    Experience    Why 1to1 Now?                                   Cicero.........................................
The 1to1 Media Audience                                                                                                   ...
Meet the 1to1 Media Editorial TeamSeasoned professionals who                                                              ...
1to1Speaking                                                                                                              ...
1to1 Media’s Interactive Platforms                                                                                        ...
1to1 Media’s Interactive Platforms                                                                                        ...
2013 Editorial Calendar2013 Editorial Calendar                                                 1to1 Magazine’s Weekly Dige...
1to1 Media’s Interactive Ad Packages                                                                                      ...
Interactive Ad Packages                                                                    1to1media.com                  ...
Interactive Ad Packages                                                                                                   ...
Interactive Ad PackagesWebsite Advertising Only                                                                           ...
1to1 Media In Action Connecting readers with solution providers                                                           ...
1to1 Media Featured Downloads                                                                                             ...
1to1 Media Dedicated Email Campaigns                                                                                      ...
The 1to1 Media WebinarsQuality leads, global brand recognition,                                                           ...
Take 30 with 1to1 Media                                                                                                   ...
1to1 Media Ghost-Written Content                                                                                          ...
1to1 Media Co-Branded White Papers                                                                                        ...
Media Kit
Media Kit
Media Kit
Media Kit
Media Kit
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Media Kit

  1. 1. MEDIA KIT 2013 www.1to1media.com 1to1 Media is a division of
  2. 2. One Customer Experience Why 1to1 Now? Cicero...................................................4 The Smart Desktop MEDIA KIT 2013 Today’s customers have more control over how and when they engage with IntelliResponse ....................................5 a Is Web Self-Service Right for You? company. For this reason, companies must deliver a seamless customer experience with every interaction across every channel. The 1to1 VoltDelta .....................................6 The New Role of the Data Driven approach of treating each customer uniquely is more critical now than ever. Contact Center Vovici .........................................7 > apply the 1to1 WHITE PAPER SERIES 1to1 Media helps organizations1TO1 IN ACTIONapproach Practices to Perfect Customer Experience Management to maximize the value of each customer relationship. Contents Capitalize on Overview.................................................2 Cross-Channe Audience................................................ 3 1to1 Media Offers: Editorial Team.........................................4 A highly engaged database Speaking.................................................5 . Feedback 1to1media.com.......................................6 An award-winning editorial team BRANDED EDITORIAL 1to1 Magazine’s Weekly Digest.............7 Editorial Calendar.................................. 8 Proven programs Interactive Ad Packages. .......................9 . 1to1 In Action. ......................................13 . 1to1 Featured Downloads...................14 1to1 Dedicated Email Campaigns. .....15 . 1to1 Webinars.......................................16 > Our Focus Voice of the customer programs must expan Take 30 with 1to1 Media......................17 keep pace with changing customer preferen 1to1 Ghost-Written Content................18 • Contact Center Strategies 1to1 Co-Branded White Papers...........19 • Customer Experience Management 1to1 Executive Dialogue......................20 Mindshare Technologies.............................4 “ to1 Media has some terrific 1 • Database/Analytics 1to1 Tips Takeaways........................21 . Actionable Feedback for Frontline Managers actionable content com- • Engagement/Loyalty 1to1 Case in Point................................22 . Vovici............................................................5 bined with many sponsorship • Interactive Marketing Research Offerings...............................24 Toward True Customer Feedback Management opportunities. The quality of Client List..............................................25 . leads generated from these • Mobile/Video Solutions programs is well worth the • Sales Solutions investment.” • Social Media Strategy Lauren Maschio, Director of Marketing, • Voice of the Customer VoltDelta OnDemand www.1to1media.com 2
  3. 3. The 1to1 Media Audience MEDIA KIT 2013Qualified. Engaged. Responsive. Reaching Across Leading Industries For over two decades, leading decision makers 70% BtoB vs BtoC Revenue Geography Company’s Annual Service Providers in marketing, sales, service and corporate manage- Worldwide Revenue Financial Services, Retail, Healthcare, ment have turned to 1to1 Media for innovative ideas Under $10mm.............................. 32% Hospitality, etc. and best practices in customer strategy. $10mm to $49.9mm...................... 12% 28% Manufacturing $50mm to $99.9mm.........................8% Auto, CPG, Durable ■ $500 mil to $1 bil $100mm to $499.9mm.................. 12% Goods, Pharma, etc. ■ BtoC ■ Under $10mil ■ BtoB ■ $10 mil to $49.9 mil ■ $50 mil to $99,9 mil ■ Over $1 bil $500mm to $1b............................ 12% ■ Decline to Disclose ■ BtoBtoC ■ $100 mil to $499.9 mil Over $1b. .................................... 24% Wholesale: 1% Other: 1% High-Level and Motivated Readers Job Function Job Title Industry 12% 11% 34% 11% 32% 45% 22% 15% Company’s Primary Qualified 18% Sales Target 52% Engaged Readers ■ Manager ■ Customer-Facing Staff Diligent database management ■ Corporate/General Management ■ Manufacturing (Auto, CPG, Durable ■ Marketing/Sales/Customer Service ■ C-Level ■ Vice President Goods, Pharma, etc.) ensures that you reach qualified ■ Service Providers (Financial Services, Management ■ Director Retail, Healthcare, Hospitality, etc.) and engaged readers: ■ Technology Management ■ Wholesale ■ Other ■ Other 26% • An opt-in process required for all new subscribers. 21% • artnership with ExactTarget P 1to1 Media serves over 132,000 decision makers and Pivotal Veracity for email deliverability monitoring. focused on customer-centric business strategy. BtoC BtoB Both • Regular surveillance and man- agement of inactive recordsTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 3
  4. 4. Meet the 1to1 Media Editorial TeamSeasoned professionals who MEDIA KIT 2013live and breathe CRM and 1to1 Contact our editorial team Visit Mila D’Antonio the blog 203-989-2187 mila.dantonio@1to1.com and join the conversation. twitter Think Customers: linkedin The 1to1 Blog. Mila D’Antonio Tom Hoffman Cynthia Clark Anna Papachristos Tom Hoffman Editor-in-Chief Executive Business Editor Senior Writer Staff Writer 203-989-2194 tom.hoffman@1to1.com twitter1to1 Media’s editorial team, led by Editor-in-Chief Mila D’Antonio, produces award-winning linkedincontent and thought leadership. Put our industry experts to work for your company. Cynthia Clark 203-989-2211With more than 20 years of experience in the CRM industry, our editors are a vital presence in the cyntiha.clark@1to1.comCRM community, and are up to date on the latest industry trends. Our 1to1 Media editors attend twitterand participate in large industry events, interview top executives at enterprise companies, and linkedinreview books and articles by today’s most innovative authors. Anna Papachristos 203-989-2192 To learn more about our editorial team and upcoming editorial activities, visit our PR Resource Page. anna.papachristos@1to1.com twitter linkedinwww.1to1media.com 4
  5. 5. 1to1Speaking MEDIA KIT 2013Don Peppers Martha Rogers, Ph.D.are ready for your next event! Bring Don and Martha to your next: • Visionary keynoteDon Peppers and Martha Rogers Ph.D. started the customer revolution • ompelling, interactive C20 years ago and today they are reinventing it with their latest book, workshopExtreme Trust: Honesty as a Competitive Advantage. Their concept of • Webinars and online meeting“customer-centricity” resonates worldwide, making these thought leaders • nternal visioning session I and executive workshopshighly sought after across the globe. Bring Don or Martha to your next • User eventevent; they’ll add credibility and attract a large audience. • Management retreat • Sales/Marketing Kickoff • Roadshow To learn more contact Michael Dandrea isit the new V 203-989-2204 speaking website michael.dandrea@1to1.com View past presentation abstracts, bios, news mentions and more. “Martha’s keynote presentation was absolutely captivating! She kept the audience engaged and responsive, using storytelling and humor to pres-Partial Vendor Client List ent sophisticated ideas and insights. Attendees stayed until the end of the day when she signed her book for them. We will definitely use Martha again as a keynote presenter!” —Jim Hiepler-Hartwig, Senior Marketing Specialist, SASwww.1to1media.com 5
  6. 6. 1to1 Media’s Interactive Platforms MEDIA KIT 20131to1media.com: The source for 1to1 solutions V aluable Thought Original resources. leadership. content. Inspires senior executives Produced by 1to1 Media’s Articles, blogs, videos, Visit Us to drive change within award-winning editorial white papers, and 1to1 their organizations, team, Peppers Rogers Magazine’s Weekly Digest making customer-based Group thought leaders, deliver current and relevant initiatives the centerpiece and industry experts as information on customer of their strategy. guest contributors. strategy and trends. Distribution and Reach • 0,000 page views per month 6 • Nearly 10,000 video views annually • 350,000 monthly impressions • ore than 12,500 monthly blog page M • 1,000 monthly visits 3 views/dozens of weekly comments Get Started: Click to Learn More About Our Advertising Options Leaderboard Ad package 1 Center Position Side Banners Leaderboard Ad package 2 Peelback Ad Run-of-SiteTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 6
  7. 7. 1to1 Media’s Interactive Platforms MEDIA KIT 2013 Reach a Targeted Audience with 1to1 Magazine’s Weekly Digest Distributed exclusively to our audience of 30,000 subscribers every Monday, the award-winning newsletter features the latest articles, case studies, the 1to1 Blog, best practices, feature stories, industry-leading trends, videos, news, industry events and more. An executive’s resource for defining, implementing, and leading their organization’s CRM and customer strategy initiatives. Read an issue Get Started: Click to Learn More About Our Advertising Options Leaderboard Ad package 1 Leaderboard Ad package 2 Center position “ “I love the practical and actionable focus of your publication. The more I read, the more I thought, ‘Wow. Where has 1to1 Magazine been all my life?’ I’ve signed up and am now an avid follower. ” Scott Watson, Founder and Chief Measurement Officer, Beyond ROITo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 7
  8. 8. 2013 Editorial Calendar2013 Editorial Calendar 1to1 Magazine’s Weekly Digest MEDIA KIT 20131to1 Magazine’s Weekly Digest Below is the editorial calendar that shows the features planned for the first Monday of every month. For the most current infor- mation on specific articles, including article descriptions, deadlines, and writers contact details, view the PR Resource Center at www.1to1media.com/links/resourcecenter The editorial calendar that shows the features planned for the first Monday of every month. For the most current information 2013 editorial calendar on specific articles, including article descriptions, deadlines, January 7 February 4 March 4 April 1 and writers’ contact details, view the PR Resource Center at Feature: Feature: Feature: Feature: www.1to1media.com/links/resourcecenter Training customer-fac- Aggregating voice of A look at the hottest Calculating cus- ing employees to pro- the customer from trends in online, in- tomers true loyalty vide consistent serv- internal AND external store,and mobile self- score. ice across mobile and sources service trends In Every Issue: social In Every Issue: Every Month: • Two Magazine Features In Action: In Action: In Action: In Action: Mobile and Voice of the Self Service Customer Loyalty • Strategic Insight from Social Service • Two Magazine Features • Best Practices Customer Peppers Rogers Group • trategic Insight from Peppers S • Case Studies May 6 June 3 July 1 August 5 Rogers Group • Webinar and White Paper Listings • ot TopicBlogeither Marketing, H • on Excerpts Feature: Feature: Feature: Feature: • Webinar and White Paper Listings Analytics,Sales or Customer Service SoLoMo: buzz or here to Developipng a contact Top 5 Demand Siri grows up: A look at • Event Listings • Blog Excerpts • Practitioner QA Feature stay? center with brains Generation Strategies the evolution, trends, • Web Exclusive Content and the future of • Event Listings speech analytics View the(blogs, videos, Center at PR Resource or book excerpts) • eb Exclusive Content W www.1to1media.com/links/resourcecenter (blogs, videos, or book excerpts) In Action: In Action: In Action: In Action: Every Month: SoLoMo Intelligent Contact Center Deman Gen/Lead Speech Analytics • Best Practices nurturing n Action White Paper Series Topics andCase Studies I • Deadlines September 2 October 7 November 4 December 2 Read more about our program on page•13. Topic on either Marketing, Analytics, Hot Feature: Feature: Feature: Feature: Sales or Customer Service Analytics give Big Data Service in the cloud Integrated marketing: Whats next for social Article reprints are available • Practitioner QA a boost challenges and oppor- service: The trends to tunities watch in 2013 Please contact Elizabeth Soltesz at elizabeth.soltesz@1to1.com View the PR Resource Center at www.1to1media.com/links/resourcecenter In Action: In Action: In Action: In Action: Big Data/Customer Multichannel Integrated Marketing Social Analytics Customer ServiceTo learn more about sponsorship opportunities: In Action White Paper Series Topics and DeadlinesMichael Dandrea Dara Brooks Read more about our program on page 8.203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.com Article reprints are available. Please contact Michael Dandrea at michael.dandrea@1to1.comwww.1to1media.com 8
  9. 9. 1to1 Media’s Interactive Ad Packages MEDIA KIT 2013 Leaderboard Ad Package 1 1to1media.com 1to1 Magazine’s Weekly Digest 728x90 • Leaderboard 728x90 728x90 4 issues of 1to1 Magazine’s Weekly Digest File Type: Gif or JPG Max weight: 36k • Leaderboard 728x90 ROS on 1to1media.com File Type: Flash, gif, JPG Max weight: 36k COST: 1x: $7,500 4x: $7,000NOTE:• to1media.com: Creative must stop repeat- 1 ing its animation after the 3rd rotation completes• to1 Magazine’s Weekly Digest newsletter 1 does not support animation To learn more about sponsorship opportunities: Michael Dandrea Dara Brooks 203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.com www.1to1media.com 9
  10. 10. Interactive Ad Packages 1to1media.com MEDIA KIT 2013Leaderboard Ad Package 2 1to1 Magazine’s Weekly Digest 300x250• Leaderboard 728x90 4 issues of 1to1 Magazine’s Weekly DigestFile Type: Gif or JPGMax weight: 36k• Leaderboard 728x90• 300x250 FIRST position RES on 1to1media.com (all pages except homepage)File Type: Flash, gif, KPGMax weight: 36k 728x90 COST: 1x: $6,500 4x: $6,000NOTE:• to1media.com: Creative must stop repeat- 1 ing its animation after the 3rd rotation completes• to1 Magazine’s Weekly Digest newsletter 1 does not support animation 728x90 To learn more about sponsorship opportunities: Michael Dandrea Dara Brooks 203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.com www.1to1media.com 10
  11. 11. Interactive Ad Packages MEDIA KIT 2013 Center Ad Position 1to1media.com homepage 1to1 Magazine’s Weekly Digest• Center position 468x60 1to1media.com article pages 4 issues of 1to1 Magazine’s Weekly Digest File Type: Gif or JPG Max weight: 36k• Center position 468x60 1to1media.com homepage• 468x60 article pages File Type: Flash, Gif, or JPG Max weight: 36kCOST: 1x: $6,000 468x604x: $5,500 468x60NOTE:• to1media.com: Creative must stop repeat- 1 ing its animation after the 3rd rotation completes• to1 Magazine’s Weekly Digest newsletter 1 does not support animation To learn more about sponsorship opportunities: Michael Dandrea Dara Brooks 203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.com www.1to1media.com 11
  12. 12. Interactive Ad PackagesWebsite Advertising Only MEDIA KIT 2013Peelback Ad peelback 300x250• 72x64(edge) • 728x315(full)File Type: JPG • Max Weight: 60kCOST: 1x $6,000   4x $5,500 Side Banners • 00x250 positions on the homepage 3 300x250 will rotate 300x250 • 00x250 on the RES will rotate 3 (There are two positions for these ads) File Type: JPG • Max Weight: 60k 300x250 COST: 1x $5,500   4x $5,000 NOTE: to1media.com: Creative must stop repeating 1 its animation after the 3rd rotation completesTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 12
  13. 13. 1to1 Media In Action Connecting readers with solution providers MEDIA KIT 2013 Pair an “advertorial” for your company with a feature article about a topic important to our readers. 1TO1 IN ACTION WHITE PAPER SERIES Benefits: 2013 Specs Using Social Media • Showcase your expertise on a specific topic. CONTENT: to Strengthen • eads straight to your company on a weekly basis for L • 3- to 5-word headline Customer Loyalty 90 days, for less than $25 per lead. • 8- to 12-word subhead experiences that resonate with • Single: Body copy with chart: 530 words • PDF for your sales and marketing efforts. A Discover the types of social media more prosperous relationships. customers and lead to stronger, Find out how Get Satisfaction puts conversation on the front lines on customer loyalty on page 5. • Single: Body copy without chart: 700 words page 4. And read how Medallia maximizes • ccess to 1to1 Media’s integrated channels. A • Spread: Body copy with chart: 1,100 words • Boilerplate Box: 60 words Upcoming Topics Materials Due Date Publish Date GRAPHICS: Voice of the Customer 1/7 2/7 Logo: High-resolution (300 dpi) eps or jpg Self-Service 2/4 3/4 Chart: (optional) High-resolution (300 dpi) eps Customer Loyalty 3/4 4/1 or jpg in a separate file. Please do not embed chart in a word or powerpoint document. BRANDED EDITORIAL SoLoMo 4/8 5/6 Note: There will be an additional charge for creat- Intelligent Contact Center 5/6 6/3 ing charts that are not submitted according to Demand Gen/Lead Nurturing 6/3 7/1 these specifications. Please call with questions. Distribution and Reach: Speech Analytics 7/8 8/5 • isting in 1to1 Magazine’s Weekly Digest L Big Data/Customer Analytics 8/5 9/2 2013 Rates • Listing on 1to1media.com Multichannel Customer Service 9/3 10/7 1x 4x 9x • edicated email of PDF with all D Integrated Marketing 10/7 11/4 Full Page $7,500 $6,500 $6,000 participating sponsors. Social Service 11/4 12/2 Two Pages $11,000 $9,000 $8,000 “ “We have been extremely impressed with both the professionalism and quality of deliverables Suggested Content offered by 1to1Media. The Customer Analytics In Action paper required very little effort on our • Case studies part and generated a large number of quality leads. We look forward to working with 1to1 Media • White paper excerpts again and in the future.”—Jonathan Fraser, Marketing Communications Manager, iPerceptions Inc. • Your company’s unique market position • Overview of your technology solutions and how it applies to our readers’ businessesTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 13
  14. 14. 1to1 Media Featured Downloads MEDIA KIT 2013 Use your content to drive leads Our Featured download integrated program is designed to feature your content across 1to1 Media’s interactive channels. 30-day listing in 1to1media.com 2013 Rates Specs and 4 listings in 1to1 Magazine’s Weekly Digest newsletter Optimize the performance of your content listing with our publishing form: • Title • Promotional description (250-300 words) • Keywords (in support of SEO) • Meta description (in support of SEO) • Link (to download) featured The promotional landing page includes a download thumbnail image. Specs for the image: • 98 pixels x 131 pixels • JPG format • Maximum weight = 20k featured The sponsoring company should provide download a link to its site where the content will be made available for download. Rate: $4,000 monthly listingTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 14
  15. 15. 1to1 Media Dedicated Email Campaigns MEDIA KIT 20131to1 Partner Alert programReach our audience of decision makers in marketing, sales, service and corporatemanagement responsible for selecting customer-focused technologies for their companies. Requirements • Clients provide the HTML creative and we’ll test and send it out to our audience. • The HTML must be tested in Outlook 2003 and 2007 for any layout differences before being sent to 1to1 Media. • Images in the HTML will be hosted by 1to1 Media. Best Practices • The creative should consist of more than a single image. HTML text and links are needed for when images are disabled. • All links in the creative should direct the user to a single web page. • Subject lines contain 40-60 characters (including spaces). Drive leads • Subject Lines framed as questions often directly to your perform better. Distribution: company from • Three words to avoid: Help, Percent off, and end to our entire email list of S View the your content! Reminder. demographic 30,000 opt-in subscribers or breakdown of 2013 Rates select by geographic region. our audience Reach Rate: 1x— $8,500 on page 3. individuals 3x— $8,000 who have 6x— $7,500 opted to receive your $500 per select for A/B testing. content!To learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 15
  16. 16. The 1to1 Media WebinarsQuality leads, global brand recognition, MEDIA KIT 2013and powerful thought leadership An hour-long online event designed to showcase your company’s solutions to a very targeted and focused audience. Align your brand and value proposi- tion with the innovative thinking and customer strategies of 1to1 Media. Benefits: • uality leads generated to your company Q How it works: from pre- and post- event registration. • to1 Executive Editor is 1 • Exclusive sponsorship. assigned to craft your customized message ensuring it is relevant and targeted to 1to1 Media subscribers. • ive and interactive, audi- L Host your own webinars? ence members can ask “ The 1to1media staff is excellent…on top of their game! Tap into the thought leadership questions and have real- Collaborating closely with me, they helped develop and of Don Peppers, Martha Rogers, time conversations with execute an integrated media program built on three goals: Ph.D., or other Peppers Rogers senior level executives. Group faculty members. See raising brand awareness, driving through-leadership, and page 6 for more information. generating qualified leads.” —Director of Marketing, VirtuOzTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 16
  17. 17. Take 30 with 1to1 Media MEDIA KIT 2013New Web event seriesSponsor a 30 minute, editorially driven, discussions of the hottest customer strategytopics as identified by our subscribers. Upcoming SponsorshipUnlike traditional webinars, Take 30 with 1to1 Media web events are exclusively peers Opportunitiestalking to peers. A member of our editorial team leads a discussion with accomplished January.........Be Social, Be Mobile, .end-user experts who will share their customer initiative strategy with our subscribers. Be Relevant February........VoC March............Self-Service . April...............ROI of Relationship Making Benefits:: May................SoLoMo •E stablish your company’s capabilities to June...............The Intelligent address today’s top issues. Contact Center • lign your brand with the reputation and A July................Trends in Lead Gen credibility of 1to1 Media. August...........ROI of Speech Analytics • Generate quality leads from our database. September....Big Data Strategy . •Build awareness of your company in more October..........Multichannel Service than 100,000 impressions. November.....Integrated Marketing Efforts Totally turnkey! December......Social Service There’s no time commitment on your part. isit our website V to view the most current calendar.To learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 17
  18. 18. 1to1 Media Ghost-Written Content MEDIA KIT 2013Deliver your message in a compellingand impactful way. 1to1 Media will develop and Don’t have the time or resources position custom content for your company so that it gets maxi- to create high-quality content? mum exposure and impact. Take full advantage of the expertise of 1to1 Media. Our award- winning 1to1 editors will produce and publish custom content that demonstrates the depth of your thought leadership and can be used in your future marketing initiatives. Why collaborate with 1to1 Media? Industry knowledge: 1to1 Media has over 20 Editorial expertise: 1to1 Media prides itself 1to1 Media offers: years of experience in the customer relationship man- on producing polished, compelling and impactful • White papers agement industry. Our editors live and breathe CRM, content and will work with you to successfully • Case studies are vital in the CRM community, and are always up to articulate your message. The excellence of 1to1 • Executive blogs date on the latest industry trends. 1to1 Editors attend Media’s editorial team has been recognized by the (these have been very popular) and participate in large industry events, interview suc- Society of Professional Journalist, the American • Newsletters cessful executives at top companies, and review books Society of Business Publications Editors, Tabbies, • Much more! and articles by today’s most innovative authors. Eddie and Ozzie and more.To learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 18
  19. 19. 1to1 Media Co-Branded White Papers MEDIA KIT 2013Build instant credibility and drivehundreds of qualified leads The innovative thinking of Peppers Rogers Group thought white paper | 2012 leaders and the original content from the 1to1 Media editorial team differentiates our white papers from others in the industry. Full Marketing Support to Drive Leads to @ Your Site: • edicated email campaign to D Creating a One-to-One Dialogue 1to1 Media’s opt-in list of around white paper | 2012 Through Social Interaction Benefits: Developments in social marketing provide rich opportunities for companies to drive higher engagement and conversion rates 30,000 people. • oost your reputation as a company at the B • eatured in one issue of 1to1 F Magazine’s Weekly Digest. white paper | 2012 forefront of customer strategy by aligning your company with the reputation and prestige of • isted in three additional issues of L Cashing in on Customer Insight 1to1 Magazine’s Weekly Digest. 1to1 Media and Peppers Rogers Group. Customer analytics can help companies increase loyalty, profitably grow revenue, and outmaneuver the competition • istings on 1to1media.com for L 4 • co-branded white paper to use as the founda- A 60 days. tion of your integrated marketing campaign. • osted on the 1to1media.com P Don’t Be in the 4% • ighly qualified leads driven directly to your H white paper library page for New research reveals that 96% of companies are leveraging VoC to improve business performance. company. one year. 4 “ “ to1 Media delivered strategic custom quality content on time and on 1 budget. They were incredibly easy to work with and provided strategic guidance and input on how to turn content into an asset to support Microsoft’s strategic marketing and demand generation activities. ” —Karen E. Smith, Worldwide Senior Product Manager, Microsoft Windows Embedded BusinessTo learn more about sponsorship opportunities:Michael Dandrea Dara Brooks203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.comwww.1to1media.com 19

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