Your SlideShare is downloading. ×
0
User Generated Media
AGENDA• What is User Generated Media• Examples of UGM• Conversational Media Vs. Packages  Goods Media• Types of Online Soc...
What Is User Generated Media• Widely known as ‘user generated  content’       This is an example text. Go ahead and replac...
Examples of UGM
Conversational Media• ‘Conversational Media’ as opposed  to the ‘Packaged Goods Media’• Conversational media: two-way proc...
Types of Online Social Change       Communities (OSCC)• Locally-based OSCC   Coordinate social projects for    constituen...
Motivation and Incentives• Implicit incentives   Intangible   User feels good as an active member of the    community  ...
Good Example• Domino’s  looked at  what people  were saying,  admitted  their faults,  and improved  their recipes  which ...
#newpizza• Changes ingredients for all pizzas• Worked hard to get the word out on social  media• PizzaTurnaround.com  – So...
Bad Example
#McDStories• Twitter campaign backfired• People using #McDStories to highlight  their worst experience• Animal rights acti...
#McDStories Backfires• “Within an hour, we saw that it  wasn’t going as planned. It was  negative enough that we set abotu...
Leadership presentation
Upcoming SlideShare
Loading in...5
×

Leadership presentation

132

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
132
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Leadership presentation"

  1. 1. User Generated Media
  2. 2. AGENDA• What is User Generated Media• Examples of UGM• Conversational Media Vs. Packages Goods Media• Types of Online Social Change Communities (OSCC)• Motivations and Incentives• Good Example – Bad Example
  3. 3. What Is User Generated Media• Widely known as ‘user generated content’ This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.
  4. 4. Examples of UGM
  5. 5. Conversational Media• ‘Conversational Media’ as opposed to the ‘Packaged Goods Media’• Conversational media: two-way process – Key characteristic of Web 2.0 which encourages the publishing of one’s content and commenting on other people’s• Packages goods media: one-way distribution
  6. 6. Types of Online Social Change Communities (OSCC)• Locally-based OSCC  Coordinate social projects for constituents who are present at a particular local level• Support-based OSCC  Allow those with specific informational and emotional needs to easily find one another, communicate and offer social support• Issue-based OSCC  Focused and organized to inform particular social issues, related idea, and related projects pertaining to the community
  7. 7. Motivation and Incentives• Implicit incentives  Intangible  User feels good as an active member of the community  Facebook friends, Twitter followers• Explicit incentives  Tangible rewards  Financial payment, entry into contest, voucher, coupons, air miles
  8. 8. Good Example• Domino’s looked at what people were saying, admitted their faults, and improved their recipes which lead to increased sales
  9. 9. #newpizza• Changes ingredients for all pizzas• Worked hard to get the word out on social media• PizzaTurnaround.com – Social micro-site documenting the company’s efforts• Embraced twitter – #newpizza
  10. 10. Bad Example
  11. 11. #McDStories• Twitter campaign backfired• People using #McDStories to highlight their worst experience• Animal rights activists claimed the chicken was mechanically separated
  12. 12. #McDStories Backfires• “Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set abotu a change of course.” Rick Wion (company social media director)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×