Your SlideShare is downloading. ×
  • Like
Leadership presentation
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Leadership presentation



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. User Generated Media
  • 2. AGENDA• What is User Generated Media• Examples of UGM• Conversational Media Vs. Packages Goods Media• Types of Online Social Change Communities (OSCC)• Motivations and Incentives• Good Example – Bad Example
  • 3. What Is User Generated Media• Widely known as ‘user generated content’ This is an example text. Go ahead and replace it with your own text. It is meant to give you a feeling of how the designs looks including text.
  • 4. Examples of UGM
  • 5. Conversational Media• ‘Conversational Media’ as opposed to the ‘Packaged Goods Media’• Conversational media: two-way process – Key characteristic of Web 2.0 which encourages the publishing of one’s content and commenting on other people’s• Packages goods media: one-way distribution
  • 6. Types of Online Social Change Communities (OSCC)• Locally-based OSCC  Coordinate social projects for constituents who are present at a particular local level• Support-based OSCC  Allow those with specific informational and emotional needs to easily find one another, communicate and offer social support• Issue-based OSCC  Focused and organized to inform particular social issues, related idea, and related projects pertaining to the community
  • 7. Motivation and Incentives• Implicit incentives  Intangible  User feels good as an active member of the community  Facebook friends, Twitter followers• Explicit incentives  Tangible rewards  Financial payment, entry into contest, voucher, coupons, air miles
  • 8. Good Example• Domino’s looked at what people were saying, admitted their faults, and improved their recipes which lead to increased sales
  • 9. #newpizza• Changes ingredients for all pizzas• Worked hard to get the word out on social media• – Social micro-site documenting the company’s efforts• Embraced twitter – #newpizza
  • 10. Bad Example
  • 11. #McDStories• Twitter campaign backfired• People using #McDStories to highlight their worst experience• Animal rights activists claimed the chicken was mechanically separated
  • 12. #McDStories Backfires• “Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set abotu a change of course.” Rick Wion (company social media director)