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Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
Student Perception Surveys - Market Research Study
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Student Perception Surveys - Market Research Study

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This presentation was used in my undergraduate marketing research class to present our research findings to our client. We used SPSS software to analyze or data.

This presentation was used in my undergraduate marketing research class to present our research findings to our client. We used SPSS software to analyze or data.

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Transcript

  • 1. Faculty Tool OR Student Weapon Andrea Gonzalez • Marissa Mumford • Ashley Novak • Marc Peretzman
  • 2. Introduction What are Student Perception Surveys? How are they used? Why are they important?
  • 3. Purpose Assess the faculty perceptions of the online student evaluations. Gain Understanding Specify Patterns Gain Insight
  • 4. Objectives 1. Professor Qualities 2. Valid Measure of Effectiveness 3. Survey’s Importance in Determining Professional Future 4. Reminder Strategies and Incentives 5. Pressure from Administration
  • 5. Secondary Research
  • 6. Secondary Research Teacher Proficiency Response Rates Accuracy/Validity
  • 7. Methodology Interviews 3 Colleges Tenured vs. Non-Tenured Survey Design Structured Undisguised Distribution Population Sample Frame
  • 8. Key Results
  • 9. Population Demographics
  • 10. Population Demographics
  • 11. Teaching Qualities Faculty Perceptions on the Qualities Students Value Fairness in overall grading Communication with students Caring for the success of the student Understanding of students needs Standard Deviation Mean Knowledge of the subject Availability for help outside of class Experience in the workforce .00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00
  • 12. Teaching Effectiveness I believe students feel surveys are important in gauging teacher effectiveness Surveys are a one good representation of my teaching Std. Deviation effectiveness in the classroom Mean I feel students take teacher surveys seriously 0 0.5 1 1.5 2 2.5 3 3.5
  • 13. Effectiveness "Surveys are a Good Representation of my Teaching Effectiveness in the Classroom" 80.0% 70.0% 60.0% 50.0% Axis Title 40.0% 30.0% 20.0% 10.0% .0% Strongly Disagree Neutral Agree Strongly Agree Disagree Assistant 13.0% 4.3% 17.4% 60.9% 4.3% Associate 20.0% .0% 20.0% 46.7% 13.3% Full 33.3% 11.1% 22.2% 11.1% 22.2% Adjunct .0% .0% 14.3% 71.4% 14.3% Total 19.0% 4.8% 19.0% 47.6% 9.5%
  • 14. Tenure Surveys Heavily Impact my Future at The University of Tampa 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Strongly Disagree Neutral Agree Strongly Agree Disagree Tenure 6.90% 27.59% 13.79% 34.48% 17.24% Non-Tenured 0% 11.76% 14.71% 41.18% 32.35% Total 3.17% 19.05% 14.29% 38.10% 25.40%
  • 15. Incentives and Announcements Pressure from administration leads me to use incentives for better response rates Std. Deviation Mean Pressure from students lead me to use incentives .00 .50 1.00 1.50 2.00 2.50 3.00 Social Sciences, *College of College of Mathematics & Natural and Arts and Dimension Business Education Health Sciences Letters In class verbal announcement 91.89% 93.75% 85.71% 100% Paper handout 8.11% 0% 0% 0% Email 27.03% 12.50% 28.57% 33.33% Posted to Blackboard 40.54% 12.50% 5.88% 0% Not announced 5.41% 6.25% 5.88% 0% Other 10.81% 6.25% 0% 0%
  • 16. Conclusion
  • 17. Conclusions Teaching Qualities Teaching Effectiveness Professional Future Announcements Incentives
  • 18. Recommendations  Use different evaluation methods in order to better gauge teacher effectiveness  Personal evaluations  Class-room observations  Student Perception Surveys  Increase professor understanding of the benefits of high survey response rates  Conduct a future study to find of what types of incentives and announcements work in increasing response rates  Provide professors with a response rate goal range and notify them with their response rate at the completion of the semester
  • 19. Limitations  Low response rates  College of Natural and Health Sciences  College of Arts and Letters  Distribution Process  Need for Previous Years Response Rates  Question Design
  • 20. We Owe You One…..

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