Social networks

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  • Picture from: http://www.google.com/imgres?q=social+networks&um=1&hl=en&safe=active&rls=com.microsoft:en-us:IE-SearchBox&biw=1259&bih=594&tbm=isch&tbnid=3iTYneG0r6FJrM:&imgrefurl=http://www.stickylearning.com.au/stickylearning/2009/12/social-networks-learning-and-viral-expansion-loops.html&ei=htecTfqnNJDUgQf7y8j_Bg&zoom=1&iact=rc&dur=62&oei=b9ecTcbOLdKgtwfV05DbBw&page=8&tbnh=109&tbnw=164&start=126&ndsp=20&ved=1t:429,r:13,s:126&tx=146&ty=66
  • Picture from http://technorati.com/blogging/article/has-social-media-had-its-hey/.
  • JOUR Boyd, Danah M. Ellison, Nicole B. Social Network Sites: Definition, History, and Scholarship Journal of Computer-Mediated Communication 13 1 Blackwell Publishing Inc 1083-6101 http://dx.doi.org/10.1111/j.1083-6101.2007.00393.x10.1111/j.1083-6101.2007.00393.x2102302008
  • Picture from http://www.google.com/imgres?imgurl=http://www.brandignity.com/wp-content/uploads/2011/03/web-evolution.jpg&imgrefurl=http://www.brandignity.com/2011/03/social-media-web-evolution/&usg=__ejs9FISlYtvlpmte4jRpfo-5-a4=&h=236&w=620&sz=29&hl=en&start=0&zoom=1&tbnid=YzYsXczNHoOcJM:&tbnh=77&tbnw=202&ei=abWrTcGRC8TIgQeJhsX6CA&prev=/images%3Fq%3Devolution%2Bof%2Bsocial%2Bmedia%2Band%2Bthe%2Bweb%26um%3D1%26hl%3Den%26sa%3DN%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch0%2C75&um=1&itbs=1&iact=hc&vpx=557&vpy=146&dur=62&hovh=138&hovw=364&tx=203&ty=66&oei=abWrTcGRC8TIgQeJhsX6CA&page=1&ndsp=10&ved=1t:429,r:3,s:0&biw=1050&bih=530.
  • He generated the statistics from Google Trends and Alexa.
  • Meister, Jeanne C., and Karie Willyerd. "Five Myths and Realities about Using Social Media in Your Company." People and Strategy 33.3 (2010): 4-5. Picture from http://www.google.com/imgres?imgurl=http://networkequipment.net/wp-content/uploads/2011/01/mythbusters_busted..png&imgrefurl=http://networkequipment.net/2011/01/18/myth-busters-network-equipment-market-secrets-de-mystified/&usg=__GleEstk293754WhaWYdp0M9b4Ik=&h=256&w=256&sz=73&hl=en&start=151&zoom=1&tbnid=5fWeORw9pZbDZM:&tbnh=117&tbnw=117&ei=HberTbiRGYGtgQfVldDzBQ&prev=/search%3Fq%3Dmyth%2Bbusters%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=rc&dur=109&oei=8barTdriM4m_gQeawIGGCQ&page=9&ndsp=19&ved=1t:429,r:8,s:151&tx=30&ty=68.
  • Picture from http://edlab.tc.columbia.edu/index.php?q=node/3437.
  • Picture from http://www.google.com/imgres?imgurl=http://www.socialnetworkingstatistics.com/wp-content/uploads/2011/02/social-networking-image1.jpg&imgrefurl=http://www.socialnetworkingstatistics.com/&usg=__VEsTnNihfEP1Na7HWLUuBGFQblk=&h=303&w=396&sz=71&hl=en&start=0&zoom=1&tbnid=utt-A5l84jC-lM:&tbnh=100&tbnw=126&ei=FryrTd2pKsndgQed9eDzBQ&prev=/images%3Fq%3Dsocial%2Bnetworking%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=531&vpy=108&dur=873&hovh=196&hovw=257&tx=136&ty=115&oei=uLurTfXLHsXXgQecpMD6CA&page=1&ndsp=18&ved=1t:429,r:3,s:0.
  • “How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value”Overall, Twitter is the most frequently used (53%), followed by Facebook (46%), blogs (20%), and client-hosted forums (11%). However, there are significant industry differences for all four platforms. Twitter is the most frequently used platform in all industries except Retailing, where Facebook predominates. In two industries (Financial Services and Other/Misc.), Twitter and Facebook are tied. IT firms were early adopters of blogs, and this industry is also a leader in the use of hosted forums for customer support, which may help to explain why the IT industry has the highest adoption density.
  • Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.Pictures from http://www.google.com/imgres?imgurl=http://3.bp.blogspot.com/_9NA3eH4VZzA/StQXxZS_WlI/AAAAAAAAAY8/jH8uMhvgD9Q/s400/Facebook_Logo%2B19.gif&imgrefurl=http://logo-s-collection.blogspot.com/2009/10/awesome-facebook-logos-part-2.html&usg=__UQe7EA__Ofg2RIgaosvY1rxGEv0=&h=280&w=235&sz=12&hl=en&start=0&zoom=1&tbnid=wCDAuhNkZEd2uM:&tbnh=136&tbnw=114&ei=Jr2rTbnUFoPrgQedzPH-CA&prev=/images%3Fq%3Dfacebook%2Blogo%26um%3D1%26hl%3Den%26sa%3DX%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=421&vpy=195&dur=2293&hovh=224&hovw=188&tx=109&ty=128&oei=Jr2rTbnUFoPrgQedzPH-CA&page=1&ndsp=15&ved=1t:429,r:6,s:0http://www.google.com/imgres?imgurl=http://www.dmcomics.com/site2/images/youtube-logo.jpg&imgrefurl=http://www.dmcomics.com/&usg=__QOkANLyCiVlcdoIPrPMbqgrgA-s=&h=905&w=1280&sz=44&hl=en&start=0&zoom=1&tbnid=8uN-DitnUjD0uM:&tbnh=109&tbnw=139&ei=a72rTbusG4HZgAfm0aD1CA&prev=/images%3Fq%3Dyoutube%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=757&vpy=246&dur=1748&hovh=189&hovw=267&tx=124&ty=87&oei=a72rTbusG4HZgAfm0aD1CA&page=1&ndsp=18&ved=1t:429,r:17,s:0http://www.google.com/imgres?imgurl=http://www.hbcucampustours.com/images/Sponsor_Logos/myspace-logo.png&imgrefurl=http://www.hbcucampustours.com/home.asp&usg=__S-tKWgDQLGEfX718TCfi6KxwgXU=&h=256&w=256&sz=23&hl=en&start=0&zoom=1&tbnid=mhGOEPQePZzcgM:&tbnh=109&tbnw=112&ei=x72rTZ66JsuRgQeJ64H0BQ&prev=/images%3Fq%3Dmyspace%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=rc&dur=94&oei=ur2rTZTkGMPLgQegtPXzCA&page=1&ndsp=18&ved=1t:429,r:2,s:0&tx=47&ty=24http://www.google.com/imgres?imgurl=http://foodblogalliance.com/images/twitter-logo-cute-bird.jpg&imgrefurl=http://foodblogalliance.com/twitter/&usg=__GeZDpF8ajAvxqq7yA_NeJoPkoGM=&h=200&w=477&sz=10&hl=en&start=0&zoom=1&tbnid=8yDeZYhaPs6a0M:&tbnh=84&tbnw=201&ei=ur6rTaj5IIHdgQfzsdnqCA&prev=/images%3Fq%3Dtwitter%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=306&vpy=274&dur=47&hovh=145&hovw=347&tx=118&ty=73&oei=ur6rTaj5IIHdgQfzsdnqCA&page=1&ndsp=13&ved=1t:429,r:10,s:0http://www.tagged.com/http://www.google.com/imgres?imgurl=http://tweetans.com/static/yahooAnswersLogo.png&imgrefurl=http://tweetans.com/58/actualy-exam-question-from-my-daughter-in-three-words-what-is-the-meaning-of-life&usg=__vAA8tfzVT7Gb7t0j_mBh72eYCME=&h=58&w=166&sz=6&hl=en&start=0&zoom=1&tbnid=G0Wa7MYOTLsKHM:&tbnh=47&tbnw=135&ei=IsCrTd_PNIy_gQf8grjzBQ&prev=/images%3Fq%3Dyahoo%2Banswers%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=506&vpy=177&dur=905&hovh=47&hovw=135&tx=80&ty=27&oei=A8CrTeq2OMLDgQeunbzvCA&page=1&ndsp=10&ved=1t:429,r:1,s:0http://www.google.com/images?um=1&hl=en&rls=com.microsoft%3Aen-us&rlz=1I7ADFA_en&biw=1050&bih=530&tbm=isch&sa=1&q=myyearbook+logo&aq=f&aqi=&aql=&http://www.google.com/imgres?imgurl=http://farm3.static.flickr.com/2367/1905857660_425a89727e.jpg&imgrefurl=http://www.flickr.com/photos/soft4fun/1905857660/&usg=__EVRASruoRyUyP0EDpaQzldZv33k=&h=499&w=500&sz=75&hl=en&start=0&zoom=1&tbnid=bziOnuFXq-aqFM:&tbnh=114&tbnw=118&ei=SMGrTeGTBsmcgQf3m-GICQ&prev=/images%3Fq%3Dwindows%2Blive%2Blogo%26um%3D1%26hl%3Den%26sa%3DX%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=113&vpy=211&dur=1420&hovh=224&hovw=225&tx=124&ty=109&oei=SMGrTeGTBsmcgQf3m-GICQ&page=1&ndsp=18&ved=1t:429,r:6,s:0http://www.google.com/imgres?imgurl=http://paidcontent.org/images/editorial/_original/mocospace-logo-o.png&imgrefurl=http://paidcontent.org/image/big/mocospace-logo/&usg=__RzBWLIZblBLxjU_KeQjwdMTfYBc=&h=76&w=340&sz=21&hl=en&start=0&zoom=1&tbnid=nNAWgIHyxXHP0M:&tbnh=60&tbnw=272&ei=pending&prev=/images%3Fq%3Dmocospace%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=166&vpy=168&dur=62&hovh=60&hovw=272&tx=172&ty=53&oei=j8GrTZfAKMXcgQeHx6z7CA&page=1&ndsp=11&ved=1t:429,r:0,s:0
  • Picture from: http://www.google.com/imgres?q=social+networks&um=1&hl=en&safe=active&rls=com.microsoft:en-us:IE-SearchBox&biw=1259&bih=594&tbm=isch&tbnid=3iTYneG0r6FJrM:&imgrefurl=http://www.stickylearning.com.au/stickylearning/2009/12/social-networks-learning-and-viral-expansion-loops.html&ei=htecTfqnNJDUgQf7y8j_Bg&zoom=1&iact=rc&dur=62&oei=b9ecTcbOLdKgtwfV05DbBw&page=8&tbnh=109&tbnw=164&start=126&ndsp=20&ved=1t:429,r:13,s:126&tx=146&ty=66
  • Screen shot from http://www.ning.com/ . Launched in October of 2005, Ning is a social network designed around creating social networks. Ning invites users to create their own social network by going through a series of steps that name the social network, select a color scheme, and allow for unique profile questions.In some ways, Ning is a portal to mini-social networks since you can choose to join any of the thousands of user-created networks, and in other ways, it is a social network development platform.Why Should I Use Ning?Ning has many uses such as creating a fan site for your favorite artist, a social network for your family to enjoy, a place to organize a class reunion, and much more. The open-ended nature of Ning makes the possibilities limited only by your own imagination.http://webtrends.about.com/od/profiles/fr/what-is-ning.htm
  • Launched in October of 2005, Ning is a social network designed around creating social networks. Ning invites users to create their own social network by going through a series of steps that name the social network, select a color scheme, and allow for unique profile questions.In some ways, Ning is a portal to mini-social networks since you can choose to join any of the thousands of user-created networks, and in other ways, it is a social network development platform.Why Should I Use Ning?Ning has many uses such as creating a fan site for your favorite artist, a social network for your family to enjoy, a place to organize a class reunion, and much more. The open-ended nature of Ning makes the possibilities limited only by your own imagination.http://webtrends.about.com/od/profiles/fr/what-is-ning.htm
  • Richardson, Adam. "Social Media Usage at Centene." Personal interview. 28 Mar. 2011.Picture from http://www.google.com/imgres?imgurl=http://www.wyse.com/images/success/Centene_logo_150x39.jpg&imgrefurl=http://www.wyse.com/resources/casestudies/CS_Centene_register.asp&usg=__kpUBTRrOVDDPpEhliciMinmUQaE=&h=39&w=150&sz=11&hl=en&start=0&zoom=1&tbnid=PvGNjyjCLkS0-M:&tbnh=36&tbnw=141&ei=Z8WrTe2ZAszUgAey_OnzBQ&prev=/images%3Fq%3Dcentene%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=222&vpy=276&dur=437&hovh=36&hovw=141&tx=101&ty=25&oei=lbSrTY6sB86SgQfqjLHyCA&page=1&ndsp=11&ved=1t:429,r:3,s:0.
  • Picture from http://www.google.com/imgres?imgurl=http://threeminds.organic.com/images/threeminds_legacy/uncategorized/walmart_thehub.jpg&imgrefurl=http://threeminds.organic.com/2006/07/thats-not-cool.html&usg=__j6W0ZX-WiJetN48oA9ciSzKIuaI=&h=470&w=800&sz=71&hl=en&start=0&zoom=1&tbnid=nUTXA_Es4jBYWM:&tbnh=127&tbnw=216&ei=IGylTZ78H86SgQea0MWKAw&prev=/images%3Fq%3Dwalmart%2Bthe%2Bhub%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26biw%3D1701%26bih%3D836%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=128&vpy=114&dur=1306&hovh=172&hovw=293&tx=164&ty=106&oei=IGylTZ78H86SgQea0MWKAw&page=1&ndsp=28&ved=1t:429,r:0,s:0ANDhttp://www.google.com/imgres?imgurl=http://rstorage.filemobile.com/storage/124139/15&imgrefurl=http://www.filemobile.com/projectdetail/124139&usg=__HS01skcXhjEHGI9_1bl35g1vj4g=&h=316&w=560&sz=137&hl=en&start=0&zoom=1&tbnid=3IhIbo3OPggmIM:&tbnh=113&tbnw=201&ei=jW2lTYzAKYrz0gG-4anBCA&prev=/images%3Fq%3Dfacebook%2Bmolson%2Bphoto%2Bcontest%26um%3D1%26hl%3Den%26sa%3DN%26rls%3Dcom.microsoft:en-us%26biw%3D1679%26bih%3D836%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=412&vpy=111&dur=757&hovh=169&hovw=299&tx=135&ty=132&oei=jW2lTYzAKYrz0gG-4anBCA&page=1&ndsp=34&ved=1t:429,r:2,s:0
  • Pictures from http://www.youtube.com/watch?v=c7cZtOwaEKY AND http://www.google.com/imgres?imgurl=http://www.mindjumpers.com/blog/wp-content/uploads/2010/03/nestle.jpg&imgrefurl=http://www.mindjumpers.com/blog/2010/03/facebook-crisis/&usg=__66L6TlgDw-vP690U3LtyqT3wh_o=&h=389&w=472&sz=39&hl=en&start=0&zoom=1&tbnid=HzCE689j7_a6TM:&tbnh=152&tbnw=184&ei=03ClTaqKC4rY0QHOw5WDAQ&prev=/images%3Fq%3Dnestle%2Bfacebook%2Bgreenpeace%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26biw%3D1679%26bih%3D836%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=135&vpy=259&dur=4771&hovh=204&hovw=247&tx=194&ty=121&oei=9HClTdyuMsnV0QHTuOjhCA&page=1&ndsp=17&ved=1t:429,r:6,s:0
  • Pictures from http://www.google.com/imgres?imgurl=http://timsstrategy.com/wp-content/uploads/2010/09/invitations-writing-linkedin-best-practices-.jpg&imgrefurl=http://timsstrategy.com/our-group-a-linkedin-success-story/&usg=__ai0P_S1CsRkg95Z-oGzjTJ87Ck0=&h=256&w=256&sz=13&hl=en&start=1&sig2=vfwsqMq439xxJA-vuXkALw&zoom=1&tbnid=Fx9VjA8QUnwe_M:&tbnh=111&tbnw=111&ei=icerTdOMCYbegQfcyYz-CA&prev=/images%3Fq%3Dlinkedin%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1http://www.google.com/imgres?imgurl=http://www.trashsociety.com/wp-content/uploads/2011/03/craigslist-logo.jpeg&imgrefurl=http://www.trashsociety.com/2011/03/08/hoarders-on-craigslist-day-285/craigslist-logo/&usg=__pw7rMrsqP1bdODkznYc21uMHBus=&h=146&w=400&sz=11&hl=en&start=0&sig2=RTVMNjtwGNYZwy5t2ibcEg&zoom=1&tbnid=CKgLbeF-aO-LVM:&tbnh=84&tbnw=230&ei=-8erTcK_KIrYgQf-mujtCA&prev=/images%3Fq%3Dcraigslist%2Blogo%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26rlz%3D1I7ADFA_en%26biw%3D1050%26bih%3D530%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=710&vpy=155&dur=1155&hovh=116&hovw=320&tx=146&ty=80&oei=-8erTcK_KIrYgQf-mujtCA&page=1&ndsp=11&ved=1t:429,r:2,s:0http://www.youtube.com
  • Picture from socialfresh.com.
  • Picture from socialfresh.com.
  • FB ask class if they want the adoption , can you die, or rapid lion video?Twitter do Terri Thompson Perry’s videoPicture from socialfresh.com.
  • Joined YouTube on Nov. 30, 2005Brandau, M. “Social Media’s Top Restaurant Players,” Restaurant News, July 8, 2009. Picture from chattahbox.com.
  • Picture from http://www.google.com/imgres?imgurl=http://www.laboratoryequipment.com/uploadedImages/Resources/Laboratory_News/011411_coffee.jpg&imgrefurl=http://www.laboratoryequipment.com/News-how-coffee-protects-against-diabetes-011411.aspx&usg=__FPVXnWZn1jq_QQT6UwfKAk_VO8o=&h=578&w=485&sz=23&hl=en&start=0&zoom=1&tbnid=F3fLUtmvm7SfPM:&tbnh=153&tbnw=129&ei=k5ilTbbMGqyP0QHw8bDOCA&prev=/images%3Fq%3Dcoffee%2Bpictures%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us%26biw%3D1679%26bih%3D836%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=1447&vpy=282&dur=215&hovh=245&hovw=206&tx=176&ty=146&oei=k5ilTbbMGqyP0QHw8bDOCA&page=1&ndsp=32&ved=1t:429,r:15,s:0 . Second picture from chattahbox.com.
  • Picture from chattahbox.com.
  • Picture from chattahbox.com.
  • Picture from chattahbox.com.
  • Images from:http://www.google.com/imgres?imgurl=http://www.allspammedup.com/wp-content/uploads/2009/03/delta.gif&imgrefurl=http://www.allspammedup.com/2009/03/new-phishing-scam-exploits-delta-airlines/&usg=__uhp1rWtsO5tQD1iPevGuqwe15GU=&h=313&w=800&sz=11&hl=en&start=17&zoom=1&tbnid=n6PvKeA90pZDIM:&tbnh=84&tbnw=214&ei=oYasTab7BpGksQP78Kz6DA&prev=/search%3Fq%3Ddelta%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DN%26rls%3Dorg.mozilla:en-US:official%26biw%3D1024%26bih%3D575%26tbm%3Disch0%2C257&um=1&itbs=1&iact=hc&vpx=587&vpy=336&dur=830&hovh=140&hovw=359&tx=195&ty=70&oei=ioasTeGnGOaD0QG17t34CA&page=2&ndsp=15&ved=1t:429,r:3,s:17&biw=1024&bih=575
  • Social networks

    1. 1. YukiTakashimaJenWoodfordMelissaTumminia
    2. 2. Overview1. Social networking definition and history2. Social networking in Japan3. Benefits of social networking4. Pitfalls of social networking5. Social media spending6. Why social media is important to managers7. Future of social media3
    3. 3. Social Networking Defined“Terms like social media, social networking, blogsand online communities all refer to a philosophyknown as “web 2.0” , a term coined several yearsago to indicate a shift in user preference andactivity towards online self-publishing andcontent collaboration.”Leader-Chivée, L., B. Hamilton, and E. Cowan. "Networking the Way to Success: Online Social Networksfor Workplace and Competitive Advantage. " People and Strategy 31.4 (2008): 40-46. ABI/INFORMGlobal, ProQuest. Web. 24 Mar. 2011.4
    4. 4. Evolution of Social Media and the WebGolden, Michelle. Social Media Strategies for Professionals andTheir Firms: the Guide to Establishing Credibility and Accelerating5
    5. 5. Evolution of Social Media and theWeb The first social networking site launched in 1997-sixdegrees.com Users could make profiles, list their friends, and, beginning in 1998,surf friend lists Profiles and friend lists existed before sixdegrees.com Profiles existed on most major dating sites Aim supported lists of friends, but they were not visible to others Sixdegrees.com had millions of users, but could not sustain itself asa business In 2000 sixdegrees.com closedJOUR Boyd, Danah M. Ellison, Nicole B. Social Network Sites: Definition, History, and Scholarship Journal of Computer-MediatedCommunication 13 1 Blackwell Publishing Inc 1083-6101 http://dx.doi.org/10.1111/j.1083-6101.2007.00393.x10.1111/j.1083-6101.2007.00393.x21023020086
    6. 6. Evolution of Social Media and theWeb From 1997 to 2001 a number of communities with differentcombinations of profiles began to surface Livejournal.com was launched in 1997, it allowed friends to track thejournals of their friends Ryze.com was launched in 2001, it helped people leverage theirbusiness networks Ryze.com failed In 2002 Friendster was created to compete with match.com Friendster was different from other dating sites, because its goal wasto help friends of friends meetJOUR Boyd, Danah M. Ellison, Nicole B. Social Network Sites: Definition, History, and Scholarship Journal of Computer-Mediated Communication13 1 Blackwell Publishing Inc 1083-6101 http://dx.doi.org/10.1111/j.1083-6101.2007.00393.x10.1111/j.1083-6101.2007.00393.x21023020087
    7. 7. Country DistributionCosenza, Vincos. "World Map of Social Networks | Vincos Blog." Vincos Blog - Il Blog Di Vincenzo Cosenza. CC-by-nc-nd, 2011. Web. 8 A<http://www.vincos.it/world-map-of-social-networks/>.8
    8. 8. Five Myths and Realities about Using SocialMedia in Your CompanyMyths Facts1. Social Media is a timewaster at work and shouldbe banned2. Social Media is a fad andwill fad away in a fewyears3. If you build it, they willcome…4. My employee population istoo old to deal with socialmedia for learning.5. Social Media is difficult tomeasure in terms of areturn on investment.1. Millennials have grown up searchingout and connecting to networks2. It evolves and grows in importance.By 2020, Millennials will become50% of the workforce.3. It needs to be aligned with thecompany’s strategic priorities4. The fastest growing segment on FB ispeople between the ages of 35-495. You must have specific businessgoals. Examples: Peer-to-peerlearning, number of impressions, etcMeister, Jeanne C., and Karie Willyerd. "Five Myths and Realities aboutUsing Social Media in Your Company." People and Strategy 33.3 (2010):9
    9. 9. Statistics Social Media Live StatisticsChoi, Arianna. "LIVE Social Media Statistics | EdLab." EdLab | A Research, Design and Development Unitat Teachers College, Columbia University. 26 Oct. 2009. Web. 30 Mar. 2011.Right Now (after8 seconds)74, 859comments madeon FBThis Day7435,020,496comments madeon FBThis Week5,145,430,996comments madeon FBThis Month22,416,761,509comments madeon FBThis Year270,702,066,597 commentsmade on FB10
    10. 10. Statistics A recent Nielson survey (The Nielsen Company,2010) states that we are…. now spending about 25 % of our time online on socialnetworking sites and blogs, which is up from about 16 %in July 2009. “Social media currently accounts for nearly a quarterof user online time, ranking well ahead of gaming(10%) and e-mail (8%)”. –Nielsen CorpVenkatraman, S.. “Social Networking Technology as a Business Tool. " Allied Academies International Conference. Academyof Information and Management Sciences. Proceedings 14.2 (2010): 1-3. ABI/INFORM Global, ProQuest. Web. 12 Apr.2011.11
    11. 11. Statistics“Culnan, Mary J., Patrick J. McHugh, and Jesus I. Zubillaga. "How Large U.S. Companies Can UseTwitter and Other Social Media to Gain Business Value." MIS Quarterly Executive 9.4 Dec. (2010): 243-12
    12. 12. GameTop 10 U.S. Social Media Sites by Market Share13
    13. 13. Quiz Answers1. Facebook 51.61%2. YouTube 15.353. MySpace 14.344. Tagged 1.145. Twitter 1.136. Yahoo!Answers 0.947. Yahoo!Profiles 0.778. myYearbook 0.619. Windows Live Home 0.5310. MocoSpace 0.32Morejon, Roy. "Top 10 Social Networking Websites: March 2010 Statistics |Social Media Today." Social Media News, Strategy, Tools, and Techniques14
    14. 14.  Micro-blogging service “It’s a community of public instant messaging”-fredkzk:@CoachDeb “Virtual watercooler for social networking” –TanyaW@CoachDeb Quick communication “A short burst of communication” –freeace: @CoachDeb Limited to 140 characters or less Can be useful in doing research or finding out what isbeing said about a particular topic or personMicek, Deborah, and Warren Whitlock. Twitter Revolution: How15
    15. 15. Micek, Deborah, and Warren Whitlock. Twitter Revolution: How Social Media and Mobile Marketing IsChanging the Way We Do Business & Market Online. Las Vegas, NV: Xeno, 2008.Top Ten Reasons Companies Need to Tweet1. Communication2. Brand Recognition3. Reputation Management4. Build Your Network of Friends, Colleagues, & JVPartners5. Attract New Clients6. Find and Connect with Influencers and Keep inTouch7. Search Engine Optimization8. Trend Spotting9. Focus Groups10. Enhanced Conference Experience16
    16. 16. Interview with DigitalCoast Inc. Digital Coast Inc. Develop solutions for organizations using cloud computing,mobile, and social technology Created in 1996 Revenue of $0.1 million as of Dec. 2010 Produce marketing strategy using social media Consulting about the operational risk. Develop solutions about employee control using web.DigitalCoast Inc. "会社案内." Digital Coast Inc. | デジタルコースト株式会社. Web. 27 Mar. 2011.<http://www.digitalcoast.co.jp/company>.17
    17. 17. Interview with DigitalCoast Inc. Interview with Mr. Kouji Ogishima, CEO Service software “TeamSpirit” Time Management Employees tweet when writing hours Comment on each other’s schedule Feedback on the achievement Team Spirit created team bonding to work for theorganizational objective.” –User of TeamSpirit“Because each employee writes about its own objectiveand the result, each employee’s motivation to learn andgrow increases which results in overall organizationeffectiveness.”–OgishimaOgishima, Kouji. “DigitalCoast Inc. Interview." Personal18
    18. 18. Questionnaire1. Are any of you fans of anyorganizations/companies on FB?2. How many? Which ones?3. Have you ever received a coupon or reward frombeing a fan?19
    19. 19. Leader-Chivée, L., B. Hamilton, and E. Cowan. "Networking the Way to Success: Online Social Networks for Workplace and Competitive Advantage. " People andStrategy 31.4 (2008): 40-46. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.Jue, Arthur L., Jackie Alcalde Marr, and Mary Ellen Kassotakis. Social Media at Work: How Networking Tools Propel Organizational Performance. San Francisco, CA:Jossey-Bass, 2010.Venkatraman/Tennessee State University, Santosh S. "SOCIAL NETWORKING TECHNOLOGY AS A BUSINESS TOOL." AlliedAcademies.org. Allied Academies, Originally started toconnect collegestudents and alumni Gains 250,000 peopleeach week Now as many as 40%of users are between35-50 years old FB’s demographic ismainly collegeeducated, whichrepresents a criticaltalent segment Most visited websitesince March 201020
    20. 20. Company Fan PagesNeff, Jeff. "What Happens When Facebook Trumps Your Brand Site?" AdAge Digital. AdAge, 23 Aug. 2010. Web. 31 Mar. 2011<http://adage.com/article/digital/advertising-facebook-biggest-crm-provider/145502/>.21
    21. 21.  Main focus is on professionals and building a careeroriented network More than 100 million users as of March 22, 2011 Reconnect with old colleagues and present colleagues Provides job postings, research tools, companyinformation, industry experts to give expert advice, etc Many recruiters use LinkedInRelationships Matter | LinkedIn. May 2003. Web. 10 Apr. 2011.
    22. 22. LinkedIn Uses Capture the way employees collect informationrelevant to their work Make interaction patterns within organizationsvisible Post your resume and request arecommendationDirk Schneckenberg. "Web 2.0 and the empowerment of the knowledge worker. " Journal of KnowledgeManagement 13.6 (2009): 509. ABI/INFORM Global, ProQuest. Web. 12 Apr. 2011.23
    23. 23. Social networking in Japan-mixi Japanese Social Networking Service Created in February 2004 Has over 21 million users as of March 2011 Use of nick name, not real name Has a tracking service"Facebook vs. Mixi in Japan for Social Media Marketing : SearchBlogAsia." SEO China, SEOJapan, SEO Korea : Search Insights from Asia : SearchBlogAsia. Web. 13 Apr. 2011.24
    24. 24. Corporate Use of mixi Community Something like a fan page on FB Comment section Tracking service called “Ashiato” (means footprints inJapanese) Official Community Seasonal community created by the company Catches mixi users attention for new products Use of unique image character CommentSai, Youichi. "第12回 [後編] SNSで広がるビジネスチャンス ~mixiビジネス活用術 | 連載Front Edge | KDDI株式会社." KDDI株式会社――Designing The Future. Front Edge, 26 Dec. 2006. Web. 30 Mar. 2011.<http://www.kddi.com/business/oyakudachi/square/front/sns/02.html>.25
    25. 25. mixi-NFCNear Field Communication Ties smart phone users with mixi and business Like Bluetooth or Wi-Fi Tap the smartphone at NFC tag (“taglet”) “mixi Real Check In” Places feature on Facebook Gives user a map and information of the place Some products have NFC tag (“taglet”) at a store Friends on mixi know what products usersbought and where they bought themMicek, Deborah, and Warren Whitlock. Twitter Revolution: How Social Media and Mobile Marketing Is Changing the WayWe Do Business & Market Online. Las Vegas, NV: Xeno, 2008.Racoma, J. Angelo. "Japan Social Network Mixi Supports Real-World Tagging via NFC." Content Management System CMSReviews, CMS News, CMS Analysis. Web. 13 Apr. 2011. <http://www.cmswire.com/cms/enterprise-20/japan-social-network-mixi-supports-realworld-tagging-via-nfc-010186.php>.26
    26. 26. Ning: Create Your Own Social Network"Ning." Create a Social Networking Site with Ning, the Best Social Site Platform. Web. 1 Apr. 2011.27
    27. 27. Ning: Create Your Own Social Network A social network designed around creating your ownsocial network Create your own or join to choose fromthousands of social networks created by otherusers How can I use Ning? You could create a fan site Organize a reunion Or maybe just for family members to enjoy"Ning." Create a Social Networking Site with Ning, the Best Social Site Platform. Web. 1 Apr. 2011.28
    28. 28. Benefits of Social Networking Enables speedier location, access, and sharing ofinformation Enables more efficient leverage of contacts andknowledge Helps retain key employees by improving satisfaction inthe workplace Breaks down time and geographical boundaries toimprove communication between widely dispersedpersonnel Reduces expenses Improves productivity and competitiveness"Social networking and the workplace :Making the most of web 2.0 technologies. " StrategicDirection 25.8 (2009): 20. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.29
    29. 29. Interview with Centene’s Health EconomicsAnalyst Does Centene use social media at work? “No, all social media is blocked.” Do you know the reasoning behind why it is blocked? “…people waste time and don’t work. They spend toomuch time on it.” Do you personally think using social media could benefitCentene in any way? “Yes. Healthcare plans could use it to announce certainthings to members, such as Breast Cancer AwarenessMonth or posting something health related each day.”Richardson, Adam. "Social Media Usage at Centene." Personal30
    30. 30. Pitfalls of Social Networking Many employers believe social networkingdiscourages productivity Employers have security concerns such as the fear of information being leaked Employers worry that employees will not know howmuch, when, and how to share information"Social networking and the workplace :Making the most of web 2.0 technologies. " StrategicDirection 25.8 (2009): 20. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.31
    31. 31. Failed Examples Wal-Mart 2007 “The Hub” Molson Photo contest Irresponsible drinking"Using Social Networking for Marketing - The Yaffe Center." UsingSocial Networking for Marketing. 15 Mar. 2011. Web. 31 Mar. 2011.<http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.p32
    32. 32. Failed Examples Ford Focus Failed ad Nestle Greenpeace"Using Social Networking for Marketing - The Yaffe Center." UsingSocial Networking for Marketing. 15 Mar. 2011. Web. 31 Mar. 2011.<http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.p33
    33. 33. Why Social Networking Attempts Fail1. You Chose the Wrong Channels2. You Didn’t Execute3. No One Trusts You4. You Forgot About Search Optimization"Using Social Networking for Marketing - The Yaffe Center." UsingSocial Networking for Marketing. 15 Mar. 2011. Web. 31 Mar. 2011.<http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.p34
    34. 34. Risks of Using Social Media Legal risks Copyright Trademark Operational risks Costly mistakes can occur due to poor planning and adesire to be on the cutting edge of technology Negative Reputation Spreads faster than positive reputation especially onsocial mediaBarnes, N., and F. Barnes. "EQUIPPING YOUR ORGANIZATION FOR THE SOCIAL NETWORKING GAME. " InformationManagement Journal 43.6 (2009): 28-33. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.35
    35. 35. Recommendations for Use Pay attention to policies, such as logo usage Use disclaimers Discourage anonymity Use a single sign-on directory infrastructure foremployees’ site access For publicly-traded companies be familiar withSEC regulations regarding the disclosure offinancial dataBarnes, N., and F. Barnes. "EQUIPPING YOUR ORGANIZATION FOR THE SOCIAL NETWORKING GAME. " InformationManagement Journal 43.6 (2009): 28-33. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.36
    36. 36. Recommendations for Use Post terms and conditions for the use of the site Observe intellectual property and copyright laws Respect user privacy Create a guide that incorporates all aspects ofuse of the site Create training materials and offer opportunitiesfor individuals to educate themselves onappropriate use of the siteBarnes, N., and F. Barnes. "EQUIPPING YOUR ORGANIZATION FOR THE SOCIAL NETWORKING GAME. " InformationManagement Journal 43.6 (2009): 28-33. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.37
    37. 37. Etiquette Decide on a friending strategy and stick to it Do not ignore friends or friends of friends Offer alternatives if the answer is no Be specific when sending invitations Give a heads up when brokering relationships betweenfriendsLynch, C. G. "Social Networking Etiquette: How to Introduce Yourself and Others Politely CIO.com." CIO.com. 20 May 2009. Web. 11Apr. 2011.<http://www.cio.com/article/493176/Social_Networking_Etiquette_How_to_Introduce_Yourself_and_Others_Politely?source=CIONLE_nlt_entapps_2009-05-25>.38
    38. 38. Social Media for Marketing39
    39. 39. Social Media Marketing Tips Speak as a person not as the company Be a good listener Respond genuinely Remember a week is too long to respond…be quick Maintain a overall scheme/theme/presencethroughout your various social mediaMicek, Deborah, and Warren Whitlock. Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We DoBusiness & Market Online. Las Vegas, NV: Xeno, 2008.Golden, Michelle. Social Media Strategies for Professionals and Their Firms: the Guide to Establishing Credibility and AcceleratingRelationships. Hoboken, NJ: Wiley, 2011.40
    40. 40. Spending More than half of 9,000 respondents in an SEOmozsurvey said that their budget for outsourced social-mediamarketing was zero. Only 2.9% said they spend morethan 5,000 per month. In a survey done by the Altimeter Group, 1/3 ofrespondents indicated that their company was spendingbetween $100,000 and 500,000 in 2010 and 23% had abudget of $500,000 or more. Surveys indicate that marketers spend between 4% and11% of their online marketing budgets on social mediaWilliamson, Debra A. "Social Media Marketing: How Much Will You Spend Next Year? | DigitalNext: A Blog on Emerging Media andTechnology - Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. DigitalNext, 8 Dec. 2010. Web. 10Apr. 2011. <http://adage.com/article/digitalnext/social-media-marketing-spend-year/147544/>.41
    41. 41. Social-Media Survey Of 20 respondents surveyed from twoorganizations: Keller Williams Realty (9) and St.John’s Mercy Medical Center-Mercy SafeWatch(11)…See attached survey in Appendix One42
    42. 42. Social-Media Survey Use social media more for personal use than forbusiness (75pu v 40cu) That is almost 2X more! Overall the Top Three Sites are LinkedIn, YahooAnswers, and Facebook St. John’s top personal and corporate site is YouTube Looking for technical videos was the main reason given forcorporate usage Keller Williams’ top personal sites are Craig’s List andLinkedIn Keller Williams’ top corporate site was LinkedIn Use social media at work for real estate booking and keeping in-touchwith clients Every respondent used social media for at least 30minutes every weekSee attached survey in Appendix One.43
    43. 43. Interview with a Keller Williams RealtyReal Estate Agent Why do you use Craig’s List? “So I can see for sale by owner listings.” In particular, how does social media help you withrealty? “Overall social media is useful to me as a realestate agent in many ways. It helps me make andmaintain client relationships, alert people aboutopen houses, and market myself as an agent. Itake advantage of the convenience and speedwhenever possible.”Keller Williams Realtor. “Corporate Usage." Personal interview. 3044
    44. 44. VIDEOOnSocialNetworkingforBusinesses"YouTube - Social Networking for Business: 2010 ABPS Results Part 2." YouTube. Beatongoesvirtual, 5 Apr. 2010. Web. 1Apr. 2011. http://www.youtube.com/watch?v=b9ZBRHAx4lI .45
    45. 45. Men and Women Use Social MediaDifferentlyWomen Men Women use FB morethan men have 8% more friends participate in 62% ofthe sharing on FB Women usediscussion-basedsites more Women use socialmedia mainly toconnect Men use content andpromotion-orientedsites more such as Digg,YouTube, andLinkedIn Men use social mediamainly to gatherinformation andincrease their statushttp://www.forbes.com/2010/04/26/popular-social-networking-sites-forbes-woman-time-facebook-twitter_3.html46
    46. 46. Finding a Job Social networking via online social media is a must 50% of employers screen applicants through profileson popular social networks Establish an appropriate presence and constantlymaintain it“Your chances of getting a response from someone youdon’t know by direct mail, telephone, or e-mail are only2%. But people accept 83% of LinkedIn requests”-Konstantin Guericke, Marketing VP of LinkedInLeader-Chivée, L., B. Hamilton, and E. Cowan. "Networking the Way to Success: Online Social Networks for Workplace and CompetitiveAdvantage. " People and Strategy 31.4 (2008): 40-46. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.Schuele, K., R. Madison, and A. Gourniak. "Navigating the 21ST CENTURY Job Search. " Strategic Finance 91.7 (2010): 49-53. ABI/INFORMGlobal, ProQuest. Web. 11 Apr. 2011.Debbie Bardon. (2004, November). online SOCIAL networking for business: An interview with Konstantin Guericke Marketing VP,LinkedIn. Online, 28(6), 25-28. Retrieved April 13, 2011, from ABI/INFORM Global. (Document ID: 735316181).47
    47. 47. Finding a Job Try locating a field or an occupation specificnetworking site example: Institute of Management Accountants’(IMA®) at www.linkupima.com “Lauryn Franzoni, vice president and executivedirector at ExecuNet (www.Execunet.com), anetworking site for executives, advises socialnetworkers to focus on quality rather than quantity inbuilding their networks. “Networking is not about how many people[you’re] connected to,” she explained toBusinessWeek,“it’s a matter of connecting topeople who will help [you] get results.”Schuele, K., R. Madison, and A. Gourniak. "Navigating the 21ST CENTURY Job Search. " Strategic Finance 91.7 (2010): 49-53. ABI/INFORM Global, ProQuest. Web. 11 Apr. 2011.48
    48. 48.  1st airing of their social media campaign was at the 2010Super Bowl Fans loved it and started talking about it on FB, Twitter, andYouTube 5 months later they launched the 2nd portion of the campaign Within two days after the 2nd release, Isaiah Mustafa, the starof the campaign, had made over 200 video responses to fans’comments and questions, of which the fans had voted on asthe best When fans found out that Mustafa was responding to theirpersonal questions they became ecstatic After the first commercial sales rose by 55%. After the video responses they rose an additional107%Old SpiceVaynerchuk, Gary. "Old Spice Man Marketing, Redux: What Went Right--and What Did Not | Fast Company."FastCompany.com. Fast Company, 10 Mar. 2011. Web. 14 Mar. 2011. <http://www.fastcompany.com/1737010/thank-you-49
    49. 49.  Hello Ladies, as of 04/12/11, Old Spice has… 1,367,201 people who “like” or are fans of Old Spice on FB 124,454 “followers” on Twitter 254,214 subscribers, 204,111,091 upload views, and25,832,966 channel views on YouTube It is also the #1 Most Subscribed(All Time) Sponsors and the #1 Most Viewed (All Time)Sponsors on YouTube. Lessons from this campaign Be Creative….do not reiterate what consumers have alreadyseen/heard Engage consumers in conversation and involve them in yoursocial media Foster brand loyaltyOld SpiceOld Spice Channel. "YouTube- OldSpices Channel." YouTube- Broadcast Yourself. Google, 1 Jan. 2006. Web. 10 Apr. 2011.<http://www.youtube.com/user/OldSpice>.Old Spice. "Old Spice | Facebook." Facebook. 2004. Web. 17 Apr. 2011.<http://www.facebook.com/OldSpice#!/OldSpice?sk=app_130435530325515>.Old Spice. "Old Spice (OldSpice) on Twitter." Twitter. 15 July 2006. Web. 10 Apr. 2011. <http://twitter.com/oldspice>.50
    50. 50. Old SpiceScreenshot fromhttp://www.facebook.com/OldSpice?sk=app_130435530325515 ,51
    51. 51. Starbucks Facts As of 04/12/11, Starbucks has… 20,564,199 people who “like” or are fans of Old Spice onFB 1,390,032 “followers” on Twitter 9,568 subscribers, 6,272,245 upload views, and 522,932channel views on YouTube An innovator of incorporating social media into theirmarketing efforts Continually rated among 100 leading brands as thetop brand for social media engagement, according toRestaurant News’ 2009 Survey Has social media on MyStarbucks Idea, FB, Twitter,YouTube, and Foursquare.Brandau, M. “Social Media’s Top Restaurant Players,” Restaurant52
    52. 52. Starbucks Megaphone Firm Customers Communication Magnet Customers Firm Communication Monitor Customer CustomerGallaugher, John, and Sam Ransbotham. "Social Media and Customer53
    53. 53. StarbucksGallaugher, John, and Sam Ransbotham. "Social Media and CustomerDialog." MIS Quarterly Executive 9.4 (2010): 197-212.54
    54. 54. StarbucksGallaugher, John, and Sam Ransbotham. "Social Media and55
    55. 55. Starbucks Correcting inaccuracies and giving followers rewardsGallaugher, John, and Sam Ransbotham. "Social Media and56
    56. 56. Delta First airline toallow FB fans topurchase ticketsand book flightsstraight from theFB websiteVenkatraman, S.. "SOCIAL NETWORKING TECHNOLOGY AS A BUSINESS TOOL. " Allied Academies InternationalConference. Academy of Information and Management Sciences. Proceedings 14.2 (2010): 1-3. ABI/INFORM57
    57. 57. Future of Social Networking Video conferencing Medical data sharing among doctors Internet phone servicesBarnes, N., and F. Barnes. "EQUIPPING YOUR ORGANIZATION FOR THE SOCIAL NETWORKING GAME. " InformationManagement Journal 43.6 (2009): 28-33. ABI/INFORM Global, ProQuest. Web. 24 Mar. 2011.58

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