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Ninja marketing with Google Plus Hover Cards
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Ninja marketing with Google Plus Hover Cards


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Google plus hover cards - your online business card and branding tool

Published in: Social Media, Technology, Business

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  • 1. Ninja Marketing With Google Plus Hover Cards
  • 2. Hover your mouse over any Google+ user’s name
  • 3. You’ll see a popover box with their:      cover photo profile image their name a link to add them to circles (or showing what circles you have them in already) their tag line and employment or location
  • 4. This is known as a “hover card”
  • 5. Here are some examples:
  • 6. Your hover card is your online business card
  • 7. The information displayed is pulled from your Google+ profile
  • 8. Now your audience can instantly see:     who you are common contacts which circles you’re in and how you can help them Genius!
  • 9. Using your Google+ Profile To Complete Your Hover Card
  • 10. The image below shows which Google+ profile fields to fill in to complete your hover card
  • 11. Notice in the hover cards below that employment shows but you don’t have to put your business or job
  • 12. Use this to promote yourself in as few characters as possible, or better still include the URL for your website (as Lisa’s done)
  • 13. Updates are made in real time so if there are any changes you can instantly update and rebrand!
  • 14. Stephan Hovnanian calls the hover card “The ultimate networking and personal branding tool”
  • 15. Top Tip: If you’re a local business make sure you include your location so customers can instantly see where you’re based
  • 16. Hover cards are interactive!
  • 17. Hovering over your name will take the user to your profile page or users can “follow” you, right there on the spot
  • 18. Where do hover cards appear?
  • 19. Hover cards can be found in over twenty places across various Google properties (including Gmail and YouTube) as detailed in Stephan Hovnanian’s excellent article
  • 20. Just imagine, 24 new opportunities to get in front of potential clients!
  • 21. The Google+ Hover card will trigger on:       All posts and status updates All comments Hangouts The +1 activity on any comment A +mention in a post (or comment) Your posts when someone is browsing the related hash tags on a post and many, many more!
  • 22. One of my favorite uses of the Hover card
  • 23. With a quick cut and paste of code the Google+ badge displays on your website Check the link below for Google+ badges for your website:
  • 24. This is essentially a static version of the hover card – but it’s interactive!
  • 25. Your visitors can add you to their circles or “follow” you while they’re on your site and without having to visit Google+
  • 26. Google plus profile badge in your sidebar
  • 27. What to do next?
  • 28. Make sure you’ve got an optimized Google+ profile so that your hover card reflects your brand or business
  • 29. It’s Ninja marketing at its best
  • 30. MMSpark shows entrepreneurs how to create successful businesses using online marketing and social media Discover more…