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Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started
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Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started


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Stuck for what to say on social media? Here's 15 ideas to get you started.

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  • 1. Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started
  • 2. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
  • 3. Stuck for what to say on social media?
  • 4. If any of your New Year’s resolutions are related to promoting your business on social media I would bet that knowing what to say and how to say it are high on the list
  • 5. Whether you’re just starting a new business page, want to grow your fan base or want to increase engagement with your followers, it comes down to how you communicate and what you say
  • 6. Staring at a blank piece of paper as you plan your posts can be very daunting (I know, I’ve been there!)
  • 7. But once you get started the momentum builds and you’ll find the content and conversation start happening naturally
  • 8. So, here are 15 ways to get the conversation started (summarized in this slide from my recent “Simplifying Social Media” webinar – you can catch the replay if you missed it!)
  • 9. Keep in mind as you plan your posts that the goal of your content on social media is to get people interacting with you and to start conversations
  • 10. 1. Fun Stuff!
  • 11. Most people are on social media for a bit of light relief and we all love a funny quote or picture
  • 12. Whether you like it or not fun stuff gets good engagement and is a great way to start off your page
  • 13. Make the fun stuff relevant to your business, or something topical, seasonal, a major sporting event or trending news and use popular hash tags and you’ll draw new visitors to your page
  • 14. Here are a couple of recent examples of fun stuff that’s worked well
  • 15. 2. Third party links
  • 16. You don’t have to write all your posts or create content from scratch every time
  • 17. Quite often there is really good content being shared on social media which your fans will appreciate seeing
  • 18. Make sure you LIKE the pages you follow and you’ll receive updates from those pages in your newsfeed
  • 19. My favorite pages to follow are those of influencers in my niche
  • 20. As you learn from them you can share their great content and ideas with your followers
  • 21. It’s a win win!
  • 22. You’ll get brownie points for sharing and like’ing their content, so you’ll get noticed by the people you’re aspiring to be like
  • 23. Plus, you’re providing great content to your fans without having to create anything
  • 24. 3. Status updates
  • 25. Despite all the wonderful scheduling and automation tools for social media (which I couldn’t live without!) there’s no substitution for being present and making an appearance
  • 26. It’s important to spend time on your business pages regularly and consistently and this is when you’ll post a status update
  • 27. Let your fans see behind the scenes, maybe talk about a new program or event you’re working on, or a new tool you’re using to run your business
  • 28. Or chat about a workshop you’ve been to, a new tip you’ve learnt or just share how you’re feeling
  • 29. Status updates show that you’re human, you’re present, and you care enough to turn up! It sounds simple but it does take a commitment
  • 30. 4. Photos
  • 31. Images work well on social media so use as many as you can
  • 32. As of the time of posting this images are pulling better than videos
  • 33. Top Tip: Take a screen capture of your new blog posts and post this as an image/blog post update on Face book, Google+, Pinterest, Instagram
  • 34. Notice in the examples below how the images work well with text incorporated into them
  • 35. This is a great strategy for sharing your blog posts, tips etc…
  • 36. Images show up larger in your fans’ newsfeed and are very eye-catching, and more likely to be LIKE’d, commented on and shared
  • 37. 5. Video
  • 38. While images are hot property on social media at the moment videos work well too
  • 39. Your fans can see and play videos from within their newsfeeds
  • 40. Videos are a great way to promote events, webinars and special offers
  • 41. Remember less is more and keep it short and sweet (1-2 minutes is perfect)
  • 42. 6. Infographics
  • 43. They’re a pictorial way of showing a large amount of information, such as 10 Tips to…or sharing the results of an industry survey
  • 44. I think info graphics are a bit overused now but they’re popular and visually appealing so still worth using
  • 45. If you don’t fancy creating your own find some good ones in your niche and share them
  • 46. You’ve probably seen info graphics, even if you’re not sure what they are!
  • 47. 7. Tips and News
  • 48. I love short tips and tricks on social media and they’re easy to compile from your blog posts and updates
  • 49. Pick one tip and post it on your page, ideally as an image or in a short video
  • 50. Here are a couple of examples, News can be industry news, “hot news” trending on social media, or as in James Wedmore’s example here, news from a member sharing their success story
  • 51. Getting your fans and followers to share their stories – spotlighting their achievements and success stories – is very powerful as they’ll share with their contacts
  • 52. Also consider including case studies and real stories to bring your page to life and make it very human and personal
  • 53. 8. Fan Page Parties on Facebook
  • 54. If you want to build your fan page base up quickly this is a great way to meet others in your niche and get people visiting your page
  • 55. It’s expected that if people visit your page and LIKE it that you will reciprocate
  • 56. Take the time to share the Fan Page party with your fans, LIKE it and also share your page link
  • 57. Also visit the pages of the other party goers and start building those all important relationships
  • 58. I’ve met some great people through Face book Fan Page Parties and we now consistently support each other’s blogs and fan pages
  • 59. 9. Promotion
  • 60. Contrary to much of the advice on social media it IS ok to promote your products, services and events
  • 61. Just don’t do it constantly or you’ll turn your fans off
  • 62. Mix your promotions up with a liberal dose of good quality content and your fans will still love you
  • 63. Personally I try to always promote to a freebie rather than directing fans to a sales page
  • 64. This strategy works well for webinars, events and special offers
  • 65. And remember you can be promoting other people’s products and receiving an affiliate commission, as in this example from Amy Porterfield
  • 66. 10. Blog Posts
  • 67. Social media should be a key part of your blog promotion strategy
  • 68. See the Top Tip in #4 for how you can combine the power of images with getting your new blog post out to the universe
  • 69. If you’re using WordPress you can automate blog posting to your social media accounts using a plug-in
  • 70. Notice in the Amanda Blain post how she’s promoting a blog post from 2 years earlier – because it’s relevant
  • 71. I’m sure if you read the whole introduction she’ll be using hashtags relevant to Memorial Day – to get extra views from people outside her circles (in Google+)
  • 72. Marie Forleo’s blog is actually a vlog (video blog) so her updates are usually videos
  • 73. But she does also post a static picture of her vlog and post that as an update
  • 74. Test out different formats with your audience and see what works best for you
  • 75. 11. Conversation
  • 76. This might sound obvious, but along with #3 (status updates) above it’s important not only to be present on social media but to have conversations
  • 77. If people are taking the time to visit your page and leave messages, make sure you reply quickly
  • 78. Within 24 hours is expected, but the sooner the better
  • 79. Use mobile apps to get notifications when someone leaves you a message, and make sure you reply within a few hours
  • 80. 12. Quotes
  • 81. Always popular – you can use sites like ecards or inspirational wisdom to find a lifetime’s supply of motivational, inspirational quotes
  • 82. Or make your own
  • 83. I keep a swipe file of quotes and tips I come across in magazines, articles or books and often share these on social media (so you’re not just churning out the same old things as everyone else!)
  • 84. 13. Questions
  • 85. Questions are one of the best ways to get engagement on your pages
  • 86. Best are questions that require one word answers so people can respond quickly
  • 87. Or ask questions and ask people to LIKE your page if they agree
  • 88. There are some other ideas in the examples below….and don’t forget you can mix and match these 15 ideas
  • 89. For example, you could ask a question as an introduction to your latest blog post
  • 90. 14. Caption Contests
  • 91. This comes under fun, relevant and engaging! Share a great picture and ask your fans to caption it
  • 92. Here’s a lovely one from SocialBo…
  • 93. 15. Contests
  • 94. Last but not least, everyone loves to win things so consider a contest
  • 95. If you’re running a contest on Facebook there are certain guidelines (although these were relaxed considerably in 2013) so read up on the Terms and Conditions before launching
  • 96. Top Tip: Make the prize relevant to your business or you’ll get lots of engagement – from freebie seekers who will never become your customer
  • 97. Remember you want to attract your ideal client, not random strangers who just want your free stuff!
  • 98. CLOSING TIP!
  • 99. I hope you’ve found some ideas and inspiration here to get you started on social media
  • 100. These ideas work equally well on Face book, Twitter, Google+, LinkedIn, but the secret is to test the ideas with your audience and see what works
  • 101. Make sure, whatever you’re posting that you include a Call To Action
  • 102. Ask your fans to LIKE, share, comment, and get involved
  • 103. And then turn up and respond!
  • 104. How do you get the conversation started on social media? Please share your tips in the comments
  • 105. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars