Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started


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Stuck for what to say on social media? Here's 15 ideas to get you started.

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Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started

  1. 1. Don’t Know What To Say On Social Media? 15 Ideas To Get The Conversation Started
  2. 2. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
  3. 3. Stuck for what to say on social media?
  4. 4. If any of your New Year’s resolutions are related to promoting your business on social media I would bet that knowing what to say and how to say it are high on the list
  5. 5. Whether you’re just starting a new business page, want to grow your fan base or want to increase engagement with your followers, it comes down to how you communicate and what you say
  6. 6. Staring at a blank piece of paper as you plan your posts can be very daunting (I know, I’ve been there!)
  7. 7. But once you get started the momentum builds and you’ll find the content and conversation start happening naturally
  8. 8. So, here are 15 ways to get the conversation started (summarized in this slide from my recent “Simplifying Social Media” webinar – you can catch the replay if you missed it!)
  9. 9. Keep in mind as you plan your posts that the goal of your content on social media is to get people interacting with you and to start conversations
  10. 10. 1. Fun Stuff!
  11. 11. Most people are on social media for a bit of light relief and we all love a funny quote or picture
  12. 12. Whether you like it or not fun stuff gets good engagement and is a great way to start off your page
  13. 13. Make the fun stuff relevant to your business, or something topical, seasonal, a major sporting event or trending news and use popular hash tags and you’ll draw new visitors to your page
  14. 14. Here are a couple of recent examples of fun stuff that’s worked well
  15. 15. 2. Third party links
  16. 16. You don’t have to write all your posts or create content from scratch every time
  17. 17. Quite often there is really good content being shared on social media which your fans will appreciate seeing
  18. 18. Make sure you LIKE the pages you follow and you’ll receive updates from those pages in your newsfeed
  19. 19. My favorite pages to follow are those of influencers in my niche
  20. 20. As you learn from them you can share their great content and ideas with your followers
  21. 21. It’s a win win!
  22. 22. You’ll get brownie points for sharing and like’ing their content, so you’ll get noticed by the people you’re aspiring to be like
  23. 23. Plus, you’re providing great content to your fans without having to create anything
  24. 24. 3. Status updates
  25. 25. Despite all the wonderful scheduling and automation tools for social media (which I couldn’t live without!) there’s no substitution for being present and making an appearance
  26. 26. It’s important to spend time on your business pages regularly and consistently and this is when you’ll post a status update
  27. 27. Let your fans see behind the scenes, maybe talk about a new program or event you’re working on, or a new tool you’re using to run your business
  28. 28. Or chat about a workshop you’ve been to, a new tip you’ve learnt or just share how you’re feeling
  29. 29. Status updates show that you’re human, you’re present, and you care enough to turn up! It sounds simple but it does take a commitment
  30. 30. 4. Photos
  31. 31. Images work well on social media so use as many as you can
  32. 32. As of the time of posting this images are pulling better than videos
  33. 33. Top Tip: Take a screen capture of your new blog posts and post this as an image/blog post update on Face book, Google+, Pinterest, Instagram
  34. 34. Notice in the examples below how the images work well with text incorporated into them
  35. 35. This is a great strategy for sharing your blog posts, tips etc…
  36. 36. Images show up larger in your fans’ newsfeed and are very eye-catching, and more likely to be LIKE’d, commented on and shared
  37. 37. 5. Video
  38. 38. While images are hot property on social media at the moment videos work well too
  39. 39. Your fans can see and play videos from within their newsfeeds
  40. 40. Videos are a great way to promote events, webinars and special offers
  41. 41. Remember less is more and keep it short and sweet (1-2 minutes is perfect)
  42. 42. 6. Infographics
  43. 43. They’re a pictorial way of showing a large amount of information, such as 10 Tips to…or sharing the results of an industry survey
  44. 44. I think info graphics are a bit overused now but they’re popular and visually appealing so still worth using
  45. 45. If you don’t fancy creating your own find some good ones in your niche and share them
  46. 46. You’ve probably seen info graphics, even if you’re not sure what they are!
  47. 47. 7. Tips and News
  48. 48. I love short tips and tricks on social media and they’re easy to compile from your blog posts and updates
  49. 49. Pick one tip and post it on your page, ideally as an image or in a short video
  50. 50. Here are a couple of examples, News can be industry news, “hot news” trending on social media, or as in James Wedmore’s example here, news from a member sharing their success story
  51. 51. Getting your fans and followers to share their stories – spotlighting their achievements and success stories – is very powerful as they’ll share with their contacts
  52. 52. Also consider including case studies and real stories to bring your page to life and make it very human and personal
  53. 53. 8. Fan Page Parties on Facebook
  54. 54. If you want to build your fan page base up quickly this is a great way to meet others in your niche and get people visiting your page
  55. 55. It’s expected that if people visit your page and LIKE it that you will reciprocate
  56. 56. Take the time to share the Fan Page party with your fans, LIKE it and also share your page link
  57. 57. Also visit the pages of the other party goers and start building those all important relationships
  58. 58. I’ve met some great people through Face book Fan Page Parties and we now consistently support each other’s blogs and fan pages
  59. 59. 9. Promotion
  60. 60. Contrary to much of the advice on social media it IS ok to promote your products, services and events
  61. 61. Just don’t do it constantly or you’ll turn your fans off
  62. 62. Mix your promotions up with a liberal dose of good quality content and your fans will still love you
  63. 63. Personally I try to always promote to a freebie rather than directing fans to a sales page
  64. 64. This strategy works well for webinars, events and special offers
  65. 65. And remember you can be promoting other people’s products and receiving an affiliate commission, as in this example from Amy Porterfield
  66. 66. 10. Blog Posts
  67. 67. Social media should be a key part of your blog promotion strategy
  68. 68. See the Top Tip in #4 for how you can combine the power of images with getting your new blog post out to the universe
  69. 69. If you’re using WordPress you can automate blog posting to your social media accounts using a plug-in
  70. 70. Notice in the Amanda Blain post how she’s promoting a blog post from 2 years earlier – because it’s relevant
  71. 71. I’m sure if you read the whole introduction she’ll be using hashtags relevant to Memorial Day – to get extra views from people outside her circles (in Google+)
  72. 72. Marie Forleo’s blog is actually a vlog (video blog) so her updates are usually videos
  73. 73. But she does also post a static picture of her vlog and post that as an update
  74. 74. Test out different formats with your audience and see what works best for you
  75. 75. 11. Conversation
  76. 76. This might sound obvious, but along with #3 (status updates) above it’s important not only to be present on social media but to have conversations
  77. 77. If people are taking the time to visit your page and leave messages, make sure you reply quickly
  78. 78. Within 24 hours is expected, but the sooner the better
  79. 79. Use mobile apps to get notifications when someone leaves you a message, and make sure you reply within a few hours
  80. 80. 12. Quotes
  81. 81. Always popular – you can use sites like ecards or inspirational wisdom to find a lifetime’s supply of motivational, inspirational quotes
  82. 82. Or make your own
  83. 83. I keep a swipe file of quotes and tips I come across in magazines, articles or books and often share these on social media (so you’re not just churning out the same old things as everyone else!)
  84. 84. 13. Questions
  85. 85. Questions are one of the best ways to get engagement on your pages
  86. 86. Best are questions that require one word answers so people can respond quickly
  87. 87. Or ask questions and ask people to LIKE your page if they agree
  88. 88. There are some other ideas in the examples below….and don’t forget you can mix and match these 15 ideas
  89. 89. For example, you could ask a question as an introduction to your latest blog post
  90. 90. 14. Caption Contests
  91. 91. This comes under fun, relevant and engaging! Share a great picture and ask your fans to caption it
  92. 92. Here’s a lovely one from SocialBo…
  93. 93. 15. Contests
  94. 94. Last but not least, everyone loves to win things so consider a contest
  95. 95. If you’re running a contest on Facebook there are certain guidelines (although these were relaxed considerably in 2013) so read up on the Terms and Conditions before launching
  96. 96. Top Tip: Make the prize relevant to your business or you’ll get lots of engagement – from freebie seekers who will never become your customer
  97. 97. Remember you want to attract your ideal client, not random strangers who just want your free stuff!
  98. 98. CLOSING TIP!
  99. 99. I hope you’ve found some ideas and inspiration here to get you started on social media
  100. 100. These ideas work equally well on Face book, Twitter, Google+, LinkedIn, but the secret is to test the ideas with your audience and see what works
  101. 101. Make sure, whatever you’re posting that you include a Call To Action
  102. 102. Ask your fans to LIKE, share, comment, and get involved
  103. 103. And then turn up and respond!
  104. 104. How do you get the conversation started on social media? Please share your tips in the comments
  105. 105. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
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