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4 Ways To Build Your Business With Google Plus
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4 Ways To Build Your Business With Google Plus


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Build your business with google plus - 4 ideas for starters

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  • 1. 4 Ways To Build Your Business With Google Plus
  • 2. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
  • 3. People are waking up to Google+ (hurrah!) so I wanted to share 4 ways to build your business on this exciting platform
  • 4. (If you’re still wondering why G+ is so important, watch this video)
  • 5. 1. Build a Knockout G+ Profile
  • 6. As with Facebook you’ll need a personal profile before you can create a business page
  • 7. And there is some debate as to whether to use your personal profile to promote your business, or whether you should have a separate business page
  • 8. The current thinking is that it’s best to use your personal profile for all your Google+ marketing IF you’re a personal brand, solopreneur or working online
  • 9. Business pages are best for bricks and mortar businesses and larger companies
  • 10. The principles of building your profile are the same whether it’s a personal profile or business page, and there are three key elements to focus on
  • 11. Here‘s how to Optimize Your Google+ Profile in 5 Minutes (blog post and video)
  • 12. 2. Build your circles
  • 13. Circles are your contacts and connections and are sorted by interest, interaction and topic
  • 14. You can put people into your circles according to your relationship with them (friends, family) or their business status (prospect, customer, VIP member)
  • 15. The beauty of this is that you can tailor the information you share with your circles
  • 16. So, for example, you might share your holiday snaps with friends and family, but your latest blog post will go out to all your customers and prospects
  • 17. Circles work both ways so if someone has you in their circle you’ll receive their information in a “stream”, which will be tailored according to your relationship with them, and your interests
  • 18. This makes for very targeted information sharing (unlike the other social media platforms where everyone sees everything you post – or < 20% of what you post if you’re on Facebook!)
  • 19. Adding someone to your circles means More = interaction More trust = Higher search rankings
  • 20. 3. Use hangouts to engage live
  • 21. Hangouts are live, multi-person video conferences between Google+ users
  • 22. These are great, because they can be used for webinars, for showcasing products, or for live feedback and interaction with customers
  • 23. They’re easy to set up and they’re free!
  • 24. Hangouts are great for making presentations to your audience
  • 25. Be sure to put together an outline or script before you begin to eliminate a lot of the “ums” and “uhs” you might get otherwise, and schedule the webinar a day or two in advance to give people plenty of time to clear their schedules
  • 26. Hangouts offer a level of human contact a standard chat never could, and they can be an excellent marketing tool if used properly
  • 27. 4. Commit to spending time every day on Google+
  • 28. This might sound obvious but unless you spend time on Google+ (or any social platform) consistently you won’t get the engagement and traction necessary to build your business
  • 29. Make a commitment to spend 10-15 minutes a day on Google+* working through steps 1-3 and I promise you’ll see results
  • 30. *If you want to take things a step further you can follow my 15-minute a day Google + Profit System (the system I used to build my circles to over 1,000 in just a few months, build new relationships and triple opt-in’s to my mailing list)
  • 31. For a comprehensive “dip in when you need to” guide there’s the Google+ for Business Guide
  • 32. And don’t forget the G+ Resources Page for all things G+
  • 33. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars