Successful Online Community Building

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Seven Strategies for Successful Online Community Building, presented by Morriss Partee, CEO of EverythingCU.com, to the Partnership Symposium, hosted by Forum Solutions and Trabian, in Indianapolis, Indiana on October 1, 2008.

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Successful Online Community Building

  1. SUCCESSFUL COMMUNITY ENGAGEMENT Morriss Partee Chief Experience Officer EverythingCU.com
  2. Us
  3. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
  4. What worked for us then
  5. What never worked for us
  6. What works for us now– WOM, offline & online
  7. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  8. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
  9. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
  10. Traditional Marketing View CU
  11. Reality of the Networked World CU
  12. 56% of American consumers feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study 2008 http://www.boston.com/business/ticker/2008/09/study_most_amer.html
  13. small BIG
  14. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist
  15. What should I do now?
  16. 1.) Tap your own community 2.) Join an existing community Internal/Hire an outside agency
  17. How to have success engaging your community
  18. 1 Have a common bond or purpose
  19. HOW EVERYTHINGCU.COM DOES THAT
  20. HOW YOU CAN DO IT
  21. 2 Make THEM the ROCK STARS
  22. HOW EVERYTHINGCU.COM DOES IT
  23. HOW YOU CAN DO IT
  24. 3 Give them a voice
  25. HOW EVERYTHINGCU.COM DOES IT
  26. HOW YOU CAN DO IT
  27. 4 Make it EASY
  28. HOW EVERYTHINGCU.COM DOES IT
  29. HOW YOU CAN DO IT
  30. 5 it’s ALIVE!
  31. HOW YOU CAN DO IT
  32. 6 Make it easy to refer new members
  33. HOW EVERYTHINGCU.COM DOES THAT
  34. HOW YOU CAN DO IT
  35. 7 Merge online and offline community
  36. GOOD NEWS! Now is our time to shine
  37. TIME TO JUMP IN!
  38. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, LinkedIn, Blog, Twitter
  39. HOW DO YOU MEASURE?
  40. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed
  41. COMMON SENSE: • FUNDAMENTAL TO NATURE OF CREDIT UNIONS • INSPIRING TESTIMONIALS
  42. “This has been such a valuable site to me during my time in credit union land. Thank you all for sharing your ideas and opinions. I have to say that I love EverythingCU and will miss the ongoing discussion. Thanks for introducing me to bankerspank.com, Simpsonize me, and the heated discussion several weeks ago about Gossip Girl and off limits advertising, and the Bills spots.” –Melanie Smith, Comala CU on leaving the CU movement
  43. Every CU event I attend, your web site is mentioned. It’s not talked about in the “oh yeah, I’ve visited that site before,” but more in the “OMG that site saved my life... I was so close to throwing in the towel.” —Korrie Watson-Wilhelm now Board member, Fort Financial FCU
  44. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills

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