SUCCESSFUL COMMUNITY
ENGAGEMENT
Morriss Partee
Chief Experience Officer
EverythingCU.com

Us

GOOD NEWS!
Now is our time
to shine
• Democratically
controlled
• Open, honest
• Authentic
• Local
• A solid deal!

What worked for us then

What never worked for us

What works for us now–
WOM, offline & online

Facebook Members
100 million
100
75
52 million
50 Cover
Fast Company
High Regions
25 Schools
1 mil
Founded
0
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08
Members

Countries by Population
1. China 1,300 m
2. India 1,100 m
3. United States 305 m
4. MySpace 245 m
5. Indonesia 228 m

Countries by Population
9. Russia 141 m
10. Japan 127 m
11. Mexico 106 m
12. Facebook 100 m
13. Phillipines 90 m

Traditional Marketing View
CU

Reality of the Networked World
CU

56% of American
consumers feel a stronger
connection and that they
are better served by a
company when they can
interact with them in a
social media environment.
-Cone Business Study 2008
http://www.boston.com/business/ticker/2008/09/study_most_amer.html

small
BIG

SOCIAL MEDIA IS NOT A MARKETING THANG
IT’S EVERYONE’S THANG
BLOCKED? WTF?
craigslist

What should I do now?

1.) Tap your own community
2.) Join an existing community
Internal/Hire an outside agency

How to have
success engaging
your community

1
Have a
common
bond
or
purpose

HOW EVERYTHINGCU.COM DOES THAT

HOW YOU CAN DO IT

2 Make THEM the ROCK STARS

HOW EVERYTHINGCU.COM DOES IT

HOW YOU CAN DO IT

3 Give them a voice

HOW EVERYTHINGCU.COM DOES IT

HOW YOU CAN DO IT

4 Make it EASY

HOW EVERYTHINGCU.COM DOES IT

HOW YOU CAN DO IT

5
it’s ALIVE!

HOW YOU CAN DO IT

6 Make it easy to refer new members

HOW EVERYTHINGCU.COM DOES THAT

HOW YOU CAN DO IT

7 Merge online and offline community

GOOD NEWS!
Now is our time
to shine

TIME TO
JUMP IN!

Social Media/Networking
Morriss Partee
Chief Experience Officer
EverythingCU.com
morriss@everythingcu.com
413·535·0621
http://everythingcu.wordpress.com
Friend me on Facebook, LinkedIn, Blog, Twitter

HOW DO
YOU
MEASURE?

Financial:
Webinar sales
Online Switch Kit sales
Executive Membership sales
Community:
Daily Visitors
7-day Visitors
31-day visitors
No. of discussion messages, daily, weekly
No. of documents contributed

COMMON SENSE:
• FUNDAMENTAL TO NATURE
OF CREDIT UNIONS
• INSPIRING TESTIMONIALS

“This has been such a valuable site to me
during my time in credit union land. Thank
you all for sharing your ideas and
opinions. I have to say that I love
EverythingCU and will miss the ongoing
discussion. Thanks for introducing me to
bankerspank.com, Simpsonize me, and the
heated discussion several weeks ago
about Gossip Girl and off limits
advertising, and the Bills spots.”
–Melanie Smith, Comala CU on
leaving the CU movement

Every CU event I attend, your
web site is mentioned. It’s not
talked about in the “oh yeah,
I’ve visited that site before,”
but more in the “OMG that
site saved my life... I was so
close to throwing in the
towel.”
—Korrie Watson-Wilhelm
now Board member, Fort Financial FCU

CU social media case studies
Vancity CU, Vancouver, Change Everything
Common Wealth CU, Alberta, Young & Free
Verity CU, Seattle, We are V blog
UFirst FCU, Albany, The Boardcast
TDECU, Houston, Y&F Texas
Members CU, NC, What are you saving for?
Carolina Postal CU, NC, I love my hoopty
Community Choice CU, Des Moines, The Bills