Successful Online Community Building

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+ pcorral 2 years ago
Thanks to you for sharing that! :)
+ mmpartee 2 years ago
Hi pcorral, you are entirely correct. Thank you so much for pointing this out. I feel less embarrassed knowing that it looks like the original research that you pointed out was misleading in their claims, and have since updated it to better reflect the reality of who they were surveying (online users, not all Americans). I will update this slide for any future presentations to reflect that this stat applies to 'online Americans.'
+ pcorral 2 years ago
Hi! Check this link : http://www.coneinc.com/content1182
+ mmpartee 2 years ago
Hi pcorral, I’ve gone back to the Boston.com article where this research is cited, and I see no evidence that they were only surveying people who were using social media to begin with. If you can provide a link to the research that shows this, I would be most appreciative, and also, it would make Boston.com look really bad because if this is true, they are completely misleading (to put it nicely) in their article.
Here is the Boston.com page: http://www.boston.com/business/ticker/2008/09/study_most_amer.html
+ mmpartee 2 years ago
Hi Ashwan, I wish I had audio recorded from the talk I gave, but unfortunately the bandwidth on the internet pipe went kaput that day so it wasn’t captured. I will do it with a revised presentation if I get chance.
+ User Space 2 years ago
Hey, I love this presentation! (Partly because I agree with everything you’ve said!)

I guess this stands pretty well on its own, but if you happen to have your talk recorded, you should try turning it into a slidecast for little more context.

Oh yeah I also loved the Young Frankenstein slide. (Now I have Gene Wilder’s voice in my head going 'Fronkensteen')
+ mmpartee 2 years ago
I am honored that this presentation is being featured on SlideShare’s home page today. It’s a delightfully recursive twist since one of the strategies discussed within this presentation is to make your members/customers feel like rock stars, and one way to do that is by featuring them on your home page.
http://everythingcu.wordpress.com/2008/10/08/slideshare-is-treating-its-members-like-rock-stars/
+ mmpartee 2 years ago
Okay, here are the links I’m attempting to share:
EverythingCU.com Blog entry: http://everythingcu.wordpress.com/2008/10/07/thank-you-doug-true-forum-solutions-and-trabian/
Andy LaFlamme’s write up: http://theculoop.blogspot.com/2008/10/morriss-partee-ceo-of-everythingcucom.html
Mike Templeton: http://www.paymentindustryinsider.com/2008/10/morris-partee-on-top-7-success-practices-for-building-an-online-community/

Speaking topics PDF: http://everythingcu.files.wordpress.com/2008/08/world2-0-infosheet-v5.pdf
+ mmpartee 2 years ago
For more info, I posted a follow-up blog entry about this presentation, and Andy LaFlamme did a great job of capturing the main points of it, as did MIke Templeton. Information on my speaking topics is here.
+ uttam purohit 2 years ago
Good slides on successful community engagement.

Notes on slide 1

13 Favorites & 1 Event

rafizeldi favorited this 8 months ago
Tags community
Meghan Warby, Senior Consultant, Government Relations & Digital Communications at Argyle Communications, favorited this 11 months ago
eric8412 favorited this 11 months ago
Tags good
Josephine Chen, self employed at anywhere, favorited this 2 years ago
Tags web
Hoo favorited this 2 years ago
Tags online community
Annemieke Gotzsch favorited this 2 years ago
Tags online communities
anderson.xin.lin favorited this 2 years ago
pcorral favorited this 2 years ago
mmpartee added this to the event Partnership Symposium 2008
nandollorella favorited this 2 years ago
Tags community
Jeffry Pilcher, Brand Strategist at ICONiQ, favorited this 2 years ago
pawelsala favorited this 2 years ago
Tags inspiracje
ongotre favorited this 2 years ago
ibox2000, Consultant favorited this 2 years ago

Successful Online Community Building - Presentation Transcript

SUCCESSFUL COMMUNITY ENGAGEMENT Morriss Partee Chief Experience Officer EverythingCU.com
Us
GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
What worked for us then
What never worked for us
What works for us now– WOM, offline & online
Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
Traditional Marketing View CU
Reality of the Networked World CU
56% of American consumers feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study 2008 http://www.boston.com/business/ticker/2008/09/study_most_amer.html
small BIG
SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist
What should I do now?
1.) Tap your own community 2.) Join an existing community Internal/Hire an outside agency
How to have success engaging your community
1 Have a common bond or purpose
HOW EVERYTHINGCU.COM DOES THAT
HOW YOU CAN DO IT
2 Make THEM the ROCK STARS
HOW EVERYTHINGCU.COM DOES IT
HOW YOU CAN DO IT
3 Give them a voice
HOW EVERYTHINGCU.COM DOES IT
HOW YOU CAN DO IT
4 Make it EASY
HOW EVERYTHINGCU.COM DOES IT
HOW YOU CAN DO IT
5 it’s ALIVE!
HOW YOU CAN DO IT
6 Make it easy to refer new members
HOW EVERYTHINGCU.COM DOES THAT
HOW YOU CAN DO IT
7 Merge online and offline community
GOOD NEWS! Now is our time to shine
TIME TO JUMP IN!
Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, LinkedIn, Blog, Twitter
HOW DO YOU MEASURE?
Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed
COMMON SENSE: • FUNDAMENTAL TO NATURE OF CREDIT UNIONS • INSPIRING TESTIMONIALS
“This has been such a valuable site to me during my time in credit union land. Thank you all for sharing your ideas and opinions. I have to say that I love EverythingCU and will miss the ongoing discussion. Thanks for introducing me to bankerspank.com, Simpsonize me, and the heated discussion several weeks ago about Gossip Girl and off limits advertising, and the Bills spots.” –Melanie Smith, Comala CU on leaving the CU movement
Every CU event I attend, your web site is mentioned. It’s not talked about in the “oh yeah, I’ve visited that site before,” but more in the “OMG that site saved my life... I was so close to throwing in the towel.” —Korrie Watson-Wilhelm now Board member, Fort Financial FCU
CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills