World2 Golden Co 09

BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee

1 - Name 2 - Title 3 - CU Name 4 - What you hope to get out of today

WE ARE MORE NEEDED AND RELEVANT THAN EVER

HOW I GOT HERE

HOW YOU GOT HERE

SOCIAL MEDIA

COMMUNITY ENGAGEMENT

WEB 1.0 STATIC PAGES

WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT

SOCIAL MEDIA/NETWORKING SITES

WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)

GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!

100 YEARS AGO

What never worked for us

Word of Mouth

Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m

Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members

56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182

SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTH? craigslist

What should I do now?

CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Vantage CU, St. Louis, Twitter Banking

Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts

What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU

New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA

MemberNote

MemberNote 29% 41-55 28% 25-40 23% 56+ 11% 18-24

Twitter Banking Vantage CU St. Louis, MO http://www.myvcu.com

Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com

TIME TO JUMP IN!

Join/Participate in YOUR online community: www.EverythingCU.com

Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net

World2 Golden Co 09

by mmpartee on Oct 14, 2009

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World2 Golden Co 09 — Presentation Transcript