BRINGING
YOUR CU INTO
WORLD 2.0
Morriss Partee

1 - Name
2 - Title
3 - CU Name
4 - What you hope to get out of
today

WE ARE MORE
NEEDED AND
RELEVANT
THAN EVER

HOW I
GOT HERE

HOW YOU
GOT HERE

SOCIAL
MEDIA

COMMUNITY
ENGAGEMENT

WEB 1.0
STATIC PAGES

WEB 2.0 = SITES OR ONLINE COMMUNITIES
WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT

SOCIAL MEDIA/NETWORKING SITES

WORLD 2.0:
I can get
• ANY information about
• ANYthing, ANY place,
ANY one, or ANY business
at ANY TIME.
(oh, and I can’t get lost, either)

GOOD NEWS!
Now is our time
to shine
• Democratically
controlled
• Open, honest
• Authentic
• Local
• A solid deal!

100 YEARS AGO

What never worked for us

Word of Mouth

Countries by Population
1. China 1,337 m
2. India 1,162 m
3. United States 306 m
4. Facebook 300 m
5. Indonesia 230 m

Facebook Members
100 million
100
75
52 million
50 Cover
Fast Company
High Regions
25 Schools
1 mil
Founded
0
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08
Members

56% of online American
consumers* feel a stronger
connection and that they are
better served by a company
when they can interact with
them in a social media
environment.
-Cone Business Study, Sept. 2008
*60% of Americans currently use social media.
http://www.coneinc.com/content1182

SOCIAL MEDIA IS NOT A MARKETING THANG
IT’S EVERYONE’S THANG
BLOCKED? WTH?
craigslist

What should I do now?

CU social media case studies
Common Wealth CU, Alberta, Young & Free
Vancity CU, Vancouver, Change Everything
Verity CU, Seattle, We are V blog
Carolina Postal CU, NC, I love my hoopty
UFirst FCU, Albany, The Boardcast
TDECU, Houston, Y&F Texas
Members CU, NC, What are you saving for?
Maine State CU, Augusta, Flickr photo contest
South Carolina FCU, Charleston, Y&F SC
Vantage CU, St. Louis, Twitter Banking

Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts
$3,982,000 deposits into Y&F accounts

What it is: Community blog to make
Vancouver and BC a better place to live
Results: Featured coverage in local media,
including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CU

New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari Storm
VP Marketing
Verity CU
Seattle WA

MemberNote

MemberNote
29% 41-55
28% 25-40
23% 56+
11% 18-24

Twitter Banking
Vantage CU
St. Louis, MO
http://www.myvcu.com

Blogging the Corporate CU
MELTDOWN
http://unrealizedlosses.blogspot.com

TIME TO
JUMP IN!

Join/Participate in
YOUR
online community:
www.EverythingCU.com

Social Media/Networking
Morriss Partee
Chief Experience Officer
EverythingCU.com
morriss@everythingcu.com
413·535·0621
http://everythingcu.wordpress.com
Friend me on EverythingCU, Facebook, Twitter, LinkedIn
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