PlumWall Explained
a free EverythingCU.com webinar
Presented by Morriss Partee
Chief Experience Officer
What is PlumWall?
• Online testimonial management system
100% under YOUR control
Keep it fresh, keep it REAL
Social media without the “scariness”
Enables word-of-mouth referrals
Why PlumWall?
YOUR BEST MARKETING TOOL
IS THE HUMBLE
PRODUCT REVIEW
–Ad Age, June 29, 2009
http://adage.com/digital/article?article_id=137634
MOST VALUABLE AND
UNDER-USED SOCIAL MEDIA
STRATEGY
–Bloghound, March 24, 2009
http://blog.foghound.com/2009/03/most-valuable-and-
under-used-social-media-strategy/
Why PlumWall?
“This is my first time with a credit union and I
absolutely love it. I will never go back to banks. I love
that the credit union staff recognizes me and uses my
name. Thanks!”
"I didn’t want to pay $1000 a month in rent and get
nothing. I was looking to buy something but the banks
don’t call you back. They don’t give single moms an
easy time. What my Personal Account Manager did
changed my life - she gave me good advice and helped
me do what I needed to do to get a mortgage.”
1000 MEMBERS EQUALS 1000 STORIES
PLUMWALL BEST PRACTICES
1. STARTS WITH YOUR EMPLOYEES
2. EMAILS TO STAFF
3. PERMISSION FROM MEMBER
4. SHARING VIA EMPLOYEES
5. SHARING VIA MEMBERS
6. INTRANET LINKS
7. INTERNET LINKS
8. EXTERNAL MARKETING
Two-page PDF available from
morriss@everythingcu.com
TAKE IT
OUT
FOR A
TEST
SPIN
Try it out ANY TIME:
http://www.everythingcu.com/testimonials/
index.cfm?orgid=1
QUESTIONS?
morriss@everythingcu.com
413-535-0621
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall
QUESTIONS?
morriss@everythingcu.com
413-535-0621
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall
QUESTIONS?
morriss@everythingcu.com
413-535-0621
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall
morriss@everythingcu.com
413-535-0621
Thank you!
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall
This free webinar from EverythingCU explains our ne more
This free webinar from EverythingCU explains our new web testimonial/story sharing product exclusively for credit unions. It was originally presented by Morriss Partee on July 16, 2009. It lasts approximately 35 minutes. less
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