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Look Who's Talking-Portsmouth

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Very similar to previously uploaded slideshare presentation, except adjusted for material covered in the morning, plus also changed from Credit Union-only, to be inclusively of community banks as …

Very similar to previously uploaded slideshare presentation, except adjusted for material covered in the morning, plus also changed from Credit Union-only, to be inclusively of community banks as well.


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  • 1. LOOK WHO’S TALKING Morriss Partee Monday, June 14, 2010
  • 2. WHAT WE’RE COVERING TODAY • INTRO/BACKGROUND • MONITORING • RESPONSE • CASE STUDIES • RESOURCES Monday, June 14, 2010
  • 3. Monday, June 14, 2010
  • 4. “MARKETS ARE CONVERSATIONS” –THE CLUETRAIN MANIFESTO, 1999 Monday, June 14, 2010
  • 5. MONITORING WHAT’S BEING SAID ABOUT YOU Monday, June 14, 2010
  • 6. • TWEETBEEP • TWITSCOOP • YELP! • EPINIONS • GOOGLE ALERTS Monday, June 14, 2010
  • 7. ENTERPRISE-WIDE MONITORING • RADIAN6 • HUBSPOT • SCOUT LABS • ATTENSITY360 Monday, June 14, 2010
  • 8. RESPONSE Monday, June 14, 2010
  • 9. KNOW YOUR FI’S SOCIAL MEDIA POLICY Monday, June 14, 2010
  • 10. EDUCATE ALL STAFF AND BOARD ON FI’S SOCIAL MEDIA POLICY Monday, June 14, 2010
  • 11. EVALUATE IF IT’S RESPONSE WORTHY Monday, June 14, 2010
  • 12. SEND IT TO THE RIGHT PERSON Monday, June 14, 2010
  • 13. WHEN RESPONDING: TAKE A DEEP BREATH YOU ARE THE PROFESSIONAL Monday, June 14, 2010
  • 14. WHEN RESPONDING: ACKNOWLEDGE THE ISSUE Monday, June 14, 2010
  • 15. WHEN RESPONDING: USE A HUMAN VOICE Monday, June 14, 2010
  • 16. WHEN RESPONDING: APOLOGIZE Monday, June 14, 2010
  • 17. WHEN RESPONDING: STATE ACTION STEPS TO RESOLUTION Monday, June 14, 2010
  • 18. WHEN RESPONDING: GIVE SOMETHING AS A GESTURE OF GOODWILL Monday, June 14, 2010
  • 19. WHEN RESPONDING: RESPOND PUBLICLY, AT THE SOURCE Monday, June 14, 2010
  • 20. NEVER: CRITICIZE THE CUSTOMER Monday, June 14, 2010
  • 21. NEVER: FAN THE FIRE Monday, June 14, 2010
  • 22. NEVER: ASK TO THEM TO TAKE IT DOWN Monday, June 14, 2010
  • 23. NEVER: RESPOND ANONYMOUSLY Monday, June 14, 2010
  • 24. CASE STUDIES Monday, June 14, 2010
  • 25. WORST BANK EVER Monday, June 14, 2010
  • 26. DARREN BAREFOOT VS. VANCITY Monday, June 14, 2010
  • 27. SHORT SALE DEPARTMENT Monday, June 14, 2010
  • 28. SICK AND TIRED OF FEES- TIME TO SWITCH Monday, June 14, 2010
  • 29. Monday, June 14, 2010
  • 30. Monday, June 14, 2010
  • 31. Monday, June 14, 2010
  • 32. RESOURCES Monday, June 14, 2010
  • 33. WILLIAM AZAROFF, Monitoring your brand health WILLIAM AZAROFF, Responding to bloggers DREW McLELLAN, 6 Steps to take if your company is criticized in a blog post JOHN SOAT, Reputations at risk MORRISS PARTEE, Motrin gives itself a migraine CHRIS LOCKE et al, The Cluetrain Manifesto RYAN UNDERWOOD, Tell us what you really think Monday, June 14, 2010
  • 34. LESLEY LAMBERT, BofA is on Twitter for the win STEFAN BETZOLD, SM Monitoring Tools-an overview DAN SCHAWBEL, Top 10 reputation tracking tools DARREN BAREFOOT, I wanted to love Vancity, but now I loathe them CULLEN WATERS, Vystar CU - Worst bank ever JEFFRY PILCHER, Fighting axe grinders and their online vendettas Monday, June 14, 2010
  • 35. QUESTIONS Monday, June 14, 2010
  • 36. Photo credits: Social Media Landscape: Fred Cavazza Web: Wildcardpoet Mad Bunny and the big ear: Yves Lecoq Monday, June 14, 2010
  • 37. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Monday, June 14, 2010

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