BRINGING
YOUR CU INTO
WORLD 2.0
On-Brand Marketing
Morriss Partee
©2005 EverythingCU.com and Denise Wymore

WEB 1.0
STATIC PAGES

WEB 2.0 = SITES OR ONLINE COMMUNITIES
WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT

SOCIAL MEDIA/NETWORKING SITES

WORLD 2.0:
I can get
• ANY information about
• ANYthing, ANY place,
ANY one, or ANY business
at ANY TIME.
(oh, and I can’t get lost, either)

Time for a magic trick
46645

GOOD NEWS!
Now is our time
to shine
• Democratically
controlled
• Open, honest
• Authentic
• Local
• A solid deal!

100 YEARS AGO

What never worked for us

Word of Mouth

Facebook Members
100 million
100
75
52 million
50 Cover
Fast Company
High Regions
25 Schools
1 mil
Founded
0
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08
Members

Countries by Population
1. China 1,300 m
2. India 1,100 m
3. United States 305 m
4. MySpace 245 m
5. Indonesia 228 m

Countries by Population
9. Russia 141 m
10. Japan 127 m
11. Mexico 106 m
12. Facebook 100 m
13. Phillipines 90 m

56% of online American
consumers* feel a
stronger connection and
that they are better
served by a company
when they can interact
with them in a social
media environment.
-Cone Business Study, Sept. 2008
*60% of Americans currently use social media.
http://www.coneinc.com/content1182

SOCIAL MEDIA IS NOT A MARKETING THANG
IT’S EVERYONE’S THANG
BLOCKED? WTF?
craigslist

What should I do now?

CU social media case studies
Vancity CU, Vancouver, Change Everything
Common Wealth CU, Alberta, Young & Free
Verity CU, Seattle, We are V blog
UFirst FCU, Albany, The Boardcast
TDECU, Houston, Y&F Texas
Members CU, NC, What are you saving for?
Carolina Postal CU, NC, I love my hoopty
Community Choice CU, Des Moines, The Bills

Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts
$3,982,000 deposits into Y&F accounts

What it is: Community blog to make
Vancouver and BC a better place to live
Results: Featured coverage in local
media, including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CU

New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari Storm
VP Marketing
Verity CU
Seattle WA

MemberNote

MemberNote
29% 41-55
28% 25-40
23 % 56+
11% 18-24

TIME TO
JUMP IN!

Social Media/Networking
Morriss Partee
Chief Experience Officer
EverythingCU.com
morriss@everythingcu.com
413·535·0621
http://everythingcu.wordpress.com
Friend me on Facebook, Twitter, LinkedIn

HOW DO
YOU
MEASURE?

Financial:
Webinar sales
Online Switch Kit sales
Executive Membership sales
Community:
Daily Visitors
7-day Visitors
31-day visitors
No. of discussion messages, daily, weekly
No. of documents contributed