Bringing Your CU into World 2.0 -Indy Chapter

WEB 1.0 STATIC PAGES

WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT

SOCIAL MEDIA/NETWORKING SITES

WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)

Time for a magic trick 46645

GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!

100 YEARS AGO

What never worked for us

Word of Mouth

Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members

Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m

Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m

56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182

SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist

What should I do now?

CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills

Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts

What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU

New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA

MemberNote

MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24

TIME TO JUMP IN!

Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn

HOW DO YOU MEASURE?

Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed

Bringing Your CU into World 2.0 -Indy Chapter

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Bringing Your CU into World 2.0 -Indy Chapter Presentation Transcript