Bringing Your CU into World 2.0

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Webinar delivered by Morriss Partee on July 19, 2007 from Spokane WA.

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Bringing Your CU into World 2.0

  1. 1. BRINGING YOUR CU INTO WORLD 2.0 On-Brand Marketing Morriss Partee ©2005 EverythingCU.com and Denise Wymore
  2. 2. THE QUESTION ON YOUR MIND: WHO THE HECK ARE YOU? MORRISS PARTEE chief experience officer
  3. 3. SESSION’S AGENDA 1. DEFINITIONS 2. WHY SHOULD I CARE? 3. WHERE WOULD I START? 4. HOW MUCH DOES IT COST?
  4. 4. WHAT IS WEB 2.0?
  5. 5. WEB 1.0= STATIC PAGES
  6. 6. WEB 2.0=DYNAMIC INTERACTION, COMMUNITY
  7. 7. WHAT IS SOCIAL MEDIA?
  8. 8. WEB SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  9. 9. WHAT IS WORLD 2.0?
  10. 10. THE WEB HAS FUNDAMENTALLY CHANGED WHO WE ARE AS PEOPLE AND HOW WE LIVE IN THE WORLD
  11. 11. WORLD 2.0= NEW WAYS OF THINKING, INTERACTING, BELONGING, MARKETING, AND COMMERCE IN BOTH THE ONLINE AND PHYSICAL WORLD
  12. 12. FLICKR
  13. 13. WEBKINZ
  14. 14. GOOGLE EARTH
  15. 15. ANY QUESTIONS ABOUT THE DEFINITIONS OF • WEB 2.0 • SOCIAL MEDIA • WORLD 2.0 ?
  16. 16. WHY SHOULD I CARE ABOUT WORLD 2.0 AND SOCIAL MEDIA?
  17. 17. Reason One: REACHING YOUTH (and everyone else)
  18. 18. Reason Two: TRADITIONAL MARKETING DOES NOT WORK FOR US
  19. 19. Reason Three: TELL YOUR STORY
  20. 20. Reason Four: ENGAGE YOUR MEMBERS
  21. 21. Reason Five: “COMMUNITY” CAN’T BE REPLICATED
  22. 22. Reason Six: COMMUNICATE FAST
  23. 23. Reason Seven: THEY’RE GONNA TALK ABOUT YOU ANYWAY
  24. 24. EXAMPLES OF SOCIAL SITES
  25. 25. MYSPACE IS MY SPACE
  26. 26. craigslist
  27. 27. HOW DO I GET STARTED?
  28. 28. EXISTING COMMUNITIES YOUR ORIGINAL SPONSOR
  29. 29. EXISTING COMMUNITIES ONLINE DISCUSSION GROUPS RELEVANT BLOGS
  30. 30. MAJOR NETWORKING & SHARING SITES Facebook LinkedIn YouTube Flickr Wikipedia Second Life Prosper
  31. 31. START YOUR OWN COMMUNITIES CREATE A BLOG
  32. 32. START YOUR OWN COMMUNITIES WHY CREATE A BLOG? INFORM, INFLUENCE, INSPIRE
  33. 33. CREATING A BLOG IS YOUR CU READY?
  34. 34. READY FOR A BLOG? 1. FREE AND OPEN DISCUSSION 2. BE PREPARED FOR NEGATIVITY AND READY TO RESPOND 3. CONTRIBUTE REGULARLY 4. UNDERSTAND THAT IT’S NOT A DIRECT REVENUE SOURCE
  35. 35. GETTING READY BEFORE YOU START LEARN BLOG ETIQUETTE http://weblogs.about.com/od/blogethics/
  36. 36. GETTING READY BEFORE YOU START BE A HUMAN BEING, NOT AN ORGANIZATION
  37. 37. TAKE ACTION! START YOUR BLOG NOW! PICK ONE: 1. BLOGGER - FREE 2. TYPEPAD - $ 14.95/mo. 3. WORDPRESS - FREE
  38. 38. TAKE ACTION! START YOUR BLOG NOW! DECIDE WHO HAS PERMISSION TO WRITE, AND SET UP ACCOUNTS FOR THEM.
  39. 39. TAKE ACTION! START YOUR BLOG NOW! BEFORE YOUR FIRST ENTRY: CREATE AN “ABOUT ME” OR “ABOUT US” PAGE
  40. 40. TAKE ACTION! START YOUR BLOG NOW! MAKE YOUR FIRST ENTRY! FIRST ENTRY TIPS: • BACKGROUND OF CU • YOUR BACKGROUND • PURPOSE OF CU/THIS BLOG
  41. 41. TAKE ACTION! INCREASE READERSHIP 1. Fully integrate with the rest of your web site 2. Link from your regular web site 3. Link in your email signature
  42. 42. TAKE ACTION! INCREASE READERSHIP 4. Invite people to read it 5. Make appropriate comments on other people’s blogs 6. Use PR and Marketing channels to let people know about it
  43. 43. My blog: EverythingCU.com Brand Adventure http://everythingcu.wordpress.com
  44. 44. QUESTIONS Bring it on, baby! Morriss Partee Chief Experience Gnome EverythingCU.com morriss@everythingcu.com 800-860-7705

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