Something Appeal Ing Tp
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  • 1. Something Appeal-ing The Persuasive Appeals and Where We Find Them
  • 2. How are we persuaded?
  • 3. Logos
    • The rational appeal. Uses facts, figures, statistics, and arguments to persuade
    • Think: Logical
    • Examples:
  • 4.  
  • 5. Pathos
    • The emotional appeal. Exploits feelings to influence a decision
    • Think: Pathetic
    • Examples:
  • 6. http://www.youtube.com/watch?v=fzOC3Vv868I
  • 7. Ethos
    • The appeal to reputation. Uses the personality or qualifications of the arguer to persuade.
    • Different Kinds:
      • Celebrities:
      • Common Folks:
      • Expert:
  • 8. http://www.youtube.com/watch?v=F66nURf8TBQ
  • 9. Note Well!
    • Most advertisements use a combination of the persuasive appeals
    • Usually, you can pick out a primary strategy—one that is more prevalent than the rest.
    • Check out the following advertisements, and see if you can identify the primary appeal used!
  • 10. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8
  • 11. What’s the Persuasive Appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation
  • 12. What’s the Persuasive Appeal?
  • 13. What’s the Persuasive Appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation
  • 14. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc
  • 15. What’s the Persuasive Appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation
  • 16. Bonus: What could be a secondary appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation