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Something Appeal-ing The Persuasive Appeals  and Where We  Find Them
How are we persuaded?
Logos <ul><li>The rational appeal. Uses facts, figures, statistics, and arguments to persuade </li></ul><ul><li>Think: Log...
 
Pathos <ul><li>The emotional appeal. Exploits feelings to influence a decision </li></ul><ul><li>Think: Pathetic </li></ul...
http://www.youtube.com/watch?v=fzOC3Vv868I
Ethos <ul><li>The appeal to reputation. Uses the personality or qualifications of the arguer to persuade. </li></ul><ul><l...
http://www.youtube.com/watch?v=F66nURf8TBQ
Note Well! <ul><li>Most advertisements use a  combination  of the persuasive appeals </li></ul><ul><li>Usually, you can pi...
What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8
What’s the Persuasive Appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputatio...
What’s the Persuasive Appeal?
What’s the Persuasive Appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputatio...
What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc
What’s the Persuasive Appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputatio...
Bonus: What could be a  secondary  appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Etho...
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Something Appeal Ing Tp

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Transcript of "Something Appeal Ing Tp"

  1. 1. Something Appeal-ing The Persuasive Appeals and Where We Find Them
  2. 2. How are we persuaded?
  3. 3. Logos <ul><li>The rational appeal. Uses facts, figures, statistics, and arguments to persuade </li></ul><ul><li>Think: Logical </li></ul><ul><li>Examples: </li></ul>
  4. 5. Pathos <ul><li>The emotional appeal. Exploits feelings to influence a decision </li></ul><ul><li>Think: Pathetic </li></ul><ul><li>Examples: </li></ul>
  5. 6. http://www.youtube.com/watch?v=fzOC3Vv868I
  6. 7. Ethos <ul><li>The appeal to reputation. Uses the personality or qualifications of the arguer to persuade. </li></ul><ul><li>Different Kinds: </li></ul><ul><ul><li>Celebrities: </li></ul></ul><ul><ul><li>Common Folks: </li></ul></ul><ul><ul><li>Expert: </li></ul></ul>
  7. 8. http://www.youtube.com/watch?v=F66nURf8TBQ
  8. 9. Note Well! <ul><li>Most advertisements use a combination of the persuasive appeals </li></ul><ul><li>Usually, you can pick out a primary strategy—one that is more prevalent than the rest. </li></ul><ul><li>Check out the following advertisements, and see if you can identify the primary appeal used! </li></ul>
  9. 10. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8
  10. 11. What’s the Persuasive Appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputation </li></ul>
  11. 12. What’s the Persuasive Appeal?
  12. 13. What’s the Persuasive Appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputation </li></ul>
  13. 14. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc
  14. 15. What’s the Persuasive Appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputation </li></ul>
  15. 16. Bonus: What could be a secondary appeal? <ul><li>Logos - Logic </li></ul><ul><li>Pathos - Emotion </li></ul><ul><li>Ethos - Reputation </li></ul>
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