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Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
Something Appeal Ing Tp
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Something Appeal Ing Tp

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Transcript

  • 1. Something Appeal-ing The Persuasive Appeals and Where We Find Them
  • 2. How are we persuaded?
  • 3. Logos
    • The rational appeal. Uses facts, figures, statistics, and arguments to persuade
    • Think: Logical
    • Examples:
  • 4.  
  • 5. Pathos
    • The emotional appeal. Exploits feelings to influence a decision
    • Think: Pathetic
    • Examples:
  • 6. http://www.youtube.com/watch?v=fzOC3Vv868I
  • 7. Ethos
    • The appeal to reputation. Uses the personality or qualifications of the arguer to persuade.
    • Different Kinds:
      • Celebrities:
      • Common Folks:
      • Expert:
  • 8. http://www.youtube.com/watch?v=F66nURf8TBQ
  • 9. Note Well!
    • Most advertisements use a combination of the persuasive appeals
    • Usually, you can pick out a primary strategy—one that is more prevalent than the rest.
    • Check out the following advertisements, and see if you can identify the primary appeal used!
  • 10. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8
  • 11. What’s the Persuasive Appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation
  • 12. What’s the Persuasive Appeal?
  • 13. What’s the Persuasive Appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation
  • 14. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc
  • 15. What’s the Persuasive Appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation
  • 16. Bonus: What could be a secondary appeal?
    • Logos - Logic
    • Pathos - Emotion
    • Ethos - Reputation

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