Web Product Management

Web 2.0 Series mikemoir.com Product Management Framework Product Manager Activities MRD – Market Requirements Business Case PRD – Product Requirements Marketing / Sales Support Copyright © 2010 Mike Moir Consulting

Web 2.0 Series mikemoir.com Customer Development Building success with customers is about learning and discovery. A successful startup will “Pivot” to change direction on a feature, audience segment or customer need, while staying grounded on what they’ve learned. Source: Steve Blank Copyright © 2010 Mike Moir Consulting

Web 2.0 Series mikemoir.com Startup Performance Dashboards We help web businesses measure and optimize against the metrics that matter the most for them. Source: KissMetics Copyright © 2010 Mike Moir Consulting

CRM 2.0 Series mikemoir.com This presentation was brought to you by Mike Moir. I help companies develop programs and design online experiences to build successful relationships with their audiences. I am a marketing strategist, web product manager and social media professional. If you would like more information please contact me. www.mikemoir.com Copyright © 2010 Mike Moir Consulting

Web Product Management

by Michael Moir on Jun 16, 2010

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Web Product Management — Presentation Transcript