Web Product Management

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This preso contains some of my core approach for building and iterating to success with startups and new web services.

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Web Product Management

  1. 1. Web 2.0 Series mikemoir.com Web Product Management @mikemoir From the Web 2.0 Series Copyright © 2010 Mike Moir Consulting
  2. 2. Web 2.0 Series mikemoir.com Copyright © 2010 Mike Moir Consulting
  3. 3. Web 2.0 Series mikemoir.com Product Management Framework Product Manager Activities MRD – Market Requirements Business Case PRD – Product Requirements Marketing / Sales Support Copyright © 2010 Mike Moir Consulting
  4. 4. Web 2.0 Series mikemoir.com Lean Startup Process Source: Eric Ries Copyright © 2010 Mike Moir Consulting
  5. 5. Web 2.0 Series mikemoir.com Consumer Engagement Framework Copyright © 2010 Mike Moir Consulting
  6. 6. Web 2.0 Series mikemoir.com Customer Development Building success with customers is about learning and discovery. A successful startup will “Pivot” to change direction on a feature, audience segment or customer need, while staying grounded on what they’ve learned. Source: Steve Blank Copyright © 2010 Mike Moir Consulting
  7. 7. Web 2.0 Series mikemoir.com Startup Performance Dashboards We help web businesses measure and optimize against the metrics that matter the most for them. Source: KissMetics Copyright © 2010 Mike Moir Consulting
  8. 8. CRM 2.0 Series mikemoir.com This presentation was brought to you by Mike Moir. I help companies develop programs and design online experiences to build successful relationships with their audiences. I am a marketing strategist, web product manager and social media professional. If you would like more information please contact me. www.mikemoir.com Copyright © 2010 Mike Moir Consulting

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