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Web 2.0 Series                      mikemoir.com




                  Web Product Management

                           ...
Web 2.0 Series   mikemoir.com




                 Copyright © 2010 Mike Moir Consulting
Web 2.0 Series                 mikemoir.com
Product Management Framework




                                   Product Ma...
Web 2.0 Series         mikemoir.com

Lean Startup Process




                                             Source: Eric Ri...
Web 2.0 Series                  mikemoir.com

Consumer Engagement Framework




                                 Copyright...
Web 2.0 Series                                                       mikemoir.com

 Customer Development
 Building success...
Web 2.0 Series                                                        mikemoir.com

Startup Performance Dashboards
We help...
CRM 2.0 Series                                           mikemoir.com


                    This presentation was brought ...
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Web Product Management

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This preso contains some of my core approach for building and iterating to success with startups and new web services.

Published in: Business, Technology
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Transcript of "Web Product Management"

  1. 1. Web 2.0 Series mikemoir.com Web Product Management @mikemoir From the Web 2.0 Series Copyright © 2010 Mike Moir Consulting
  2. 2. Web 2.0 Series mikemoir.com Copyright © 2010 Mike Moir Consulting
  3. 3. Web 2.0 Series mikemoir.com Product Management Framework Product Manager Activities MRD – Market Requirements Business Case PRD – Product Requirements Marketing / Sales Support Copyright © 2010 Mike Moir Consulting
  4. 4. Web 2.0 Series mikemoir.com Lean Startup Process Source: Eric Ries Copyright © 2010 Mike Moir Consulting
  5. 5. Web 2.0 Series mikemoir.com Consumer Engagement Framework Copyright © 2010 Mike Moir Consulting
  6. 6. Web 2.0 Series mikemoir.com Customer Development Building success with customers is about learning and discovery. A successful startup will “Pivot” to change direction on a feature, audience segment or customer need, while staying grounded on what they’ve learned. Source: Steve Blank Copyright © 2010 Mike Moir Consulting
  7. 7. Web 2.0 Series mikemoir.com Startup Performance Dashboards We help web businesses measure and optimize against the metrics that matter the most for them. Source: KissMetics Copyright © 2010 Mike Moir Consulting
  8. 8. CRM 2.0 Series mikemoir.com This presentation was brought to you by Mike Moir. I help companies develop programs and design online experiences to build successful relationships with their audiences. I am a marketing strategist, web product manager and social media professional. If you would like more information please contact me. www.mikemoir.com Copyright © 2010 Mike Moir Consulting
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