Using social media to develop your personal branding
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Using social media to develop your personal branding

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  • 1min
  • According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
  • 4 mins
  • 4mins
  • 1 min
  • 1 min
  • Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites

Using social media to develop your personal branding Using social media to develop your personal branding Presentation Transcript

  • Using social media to develop your personal branding
    Matthew Mobbs
    e: mjm33@le.ac.uk
    web: http://mjmobbs.com
    twitter: mjmobbs
  • “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”
    Graduate Recruiter – Accenture
  • Why engage with social media
  • Why engage with social media
    Expanding your network
    Researching careers and partners
    Improve you commercial awareness
    Employers and partners look for you
    Promoting yourself and your business
  • Keep Up with Employers and Partners
    KPMG Graduate Recruitment
    Company profile
    @KPMG_UK_LLP
    KPMG Channel
  • Keeping in touch
    RSS Feeds and News readers
  • How to engage with Social Media
    Twitter
    Networking
    Share ideas
    Job Search
    www.tweetmyjobs.com
    www.twitterjobsearch.com
    Facebook
    • Social
    • Large companies have Fan Pages
    LinkedIn
    • More professional
    • Digital CV and achievements
    • Large number of companies and groups of similar interests
  • How Twitter works
    Been developing a new idea. Read on my blog http://mjmobbs.com
    @you I’ve done some work in that before check this out http://joblogs.com
    @you Really nice idea, why don’t we discuss more over coffee
    @greenguy @blueguy Thanks for your advice. Lets work together
  • How to engage with Social Media
    Twitter
    Networking
    Share ideas
    Job Search
    www.tweetmyjobs.com
    www.twitterjobsearch.com
    Facebook
    • Social
    • Large companies have Fan Pages
    LinkedIn
    • More professional
    • Digital CV and achievements
    • Large number of companies and groups of similar interests
  • Get the most out of twitter
    • Write a biography
    • Link to personal website
    • Follow interesting people…but not too many
    • Engage in conversation
    • Link to new developments and interests
  • How to engage with Social Media
    Twitter
    Networking
    Share ideas
    Job Search
    www.tweetmyjobs.com
    www.twitterjobsearch.com
    Facebook
    • Social
    • Large companies have Fan Pages
    LinkedIn
    • More professional
    • Digital CV and achievements
    • Large number of companies and groups of similar interests
  • Get the most out of LinkedIn
    Create a full Profile
    Keep it up-to-date
    Get Recommendations
    Use Updates
    Make Connections
    Personalised
    Research Employers
    “Follow” for news and jobs
  • More in-depth reflection and writing
    Blogs enable you to write longer, more in-depth reflections into activities you engage in
    Can share via Social Media
    Help with applying for jobs or right business documents
    Wordpress
    Blogger
    Posterous
    http://mjmobbs.com
  • Netiquette
    Build a positive presence
    Be polite; think about your approach
    Expand your network and make connections
    Build relationships over time
    Be sincere
    Decide on boundaries
  • Digital Footprint
    First Find your footprint
    Google Yourself!
    kgbpeople.com
  • Protecting Yourself
    Keep it private
    Do you want employer, lecturers, colleague, your mum to see it?
    Check your Social Network Privacy Settings
    Outside and inside
  • Promoting yourself
    Link your sites together
    Add selected link to your:
    CV
    Business card
    Email signature
    Matthew Mobbs
    Learning Technologist
    Student Support and Development Service
    University of Leicester
    LE1 7RH
    e: mjm33@le.ac.uk
    Web: mjmobbs.com
    Twitter: @mjmobbs
    LinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
  • Horses for courses
    Choose the networks that suit you
  • Thank-you
    For all the resources used in this presentation and more: http://www.diigo.com/list/mjmobbs/leicester-award-and-social-media
    http://mjmobbs.com
  • 10 Commandments of Social Media
    Thou Shalt Not Be a Narcissist
    Thou Shalt Listen to What Others Are Saying
    Thou Shalt Not Spam
    Thou Shalt Say Something of Substance
    Thou Shalt Not Abuse Thy Neighbour
    Thou Shalt Give Credit Where Credit is Due
    Thou Shalt Learn How to Spell (or at least use a spell checker)
    Thou Shalt Use Real Words
    Thou Shalt Not Bear False Witness
    Thou Shalt Not Be a Friend Wh*re
    http://www.noupe.com/how-tos/ten-commandments-of-social-media.html