www.le.ac.uk/careers #leicesteraward
Student Development
Using social media to assist your
applications
Matthew Mobbs
e: m...
www.le.ac.uk/careers #leicesteraward
Consider…How do you…
• Keep up-to-date with developments in the area
you want to work...
www.le.ac.uk/careers #leicesteraward
www.le.ac.uk/careers #leicesteraward
www.le.ac.uk/careers #leicesteraward
Your not alone!
On average, UK adult users of Facebook said
they were under the influ...
www.le.ac.uk/careers #leicesteraward
www.le.ac.uk/careers #leicesteraward
Why engage with social media
www.le.ac.uk/careers #leicesteraward
Keep Up with Employers and Partners
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company pr...
www.le.ac.uk/careers #leicesteraward
Keeping in touch with the sector
RSS Feeds and News
readers
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
Li...
www.le.ac.uk/careers #leicesteraward
Do employers use it?
http://mashable.com/2011/10/23/how-recruiters-use-social-network...
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
Li...
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
Li...
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow i...
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow i...
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow i...
www.le.ac.uk/careers #leicesteraward
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow i...
www.le.ac.uk/careers #leicesteraward
How to engage with Social Media
Facebook
• Social
• Large companies
have Fan Pages
Li...
www.le.ac.uk/careers #leicesteraward
“In three to five years time I
would expect not to be looking
at CVs and doing most o...
www.le.ac.uk/careers #leicesteraward
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recom...
www.le.ac.uk/careers #leicesteraward
New player in the game
• Circles make sharing more private
• Ability to follow all
• ...
www.le.ac.uk/careers #leicesteraward
New player in the game
www.le.ac.uk/careers #leicesteraward
New player in the game
• Circles make sharing more private
• Ability to follow all
• ...
www.le.ac.uk/careers #leicesteraward
Google+
“Google Plus is definitely useful for personal
branding, it combines the best...
www.le.ac.uk/careers #leicesteraward
More in-depth reflection and writing
• Blogs enable you to
write longer, more in-
dep...
www.le.ac.uk/careers #leicesteraward
Netiquette and manage your networks
• Build a positive presence
• Expand your network...
www.le.ac.uk/careers #leicesteraward
Digital Footprint
Google Yourself!
kgbpeople.com
www.le.ac.uk/careers #leicesteraward
Protecting Yourself
• Keep it private
• Check your Social
Network Privacy
Settings
Do...
www.le.ac.uk/careers #leicesteraward
Promoting yourself
Link your sites together
Matthew Mobbs
Learning Technologist
Caree...
www.le.ac.uk/careers #leicesteraward
Now Consider…How you will…
• Keep up-to-date with developments in the area
you want t...
www.le.ac.uk/careers #leicesteraward
Profile
Keep up
to date
Find out about
Employers/Business
Partners
Employer
Profiles
...
www.le.ac.uk/careers #leicesteraward
Thank-you
All the resources: http://goo.gl/k9e7c
mjmobbs.com
@mjmobbs
Matthew Mobbs
M...
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Social media to assist your applications

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  • 1min
  • 1 min
  • According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
  • Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites
  • Social media to assist your applications

    1. 1. www.le.ac.uk/careers #leicesteraward Student Development Using social media to assist your applications Matthew Mobbs e: mjm33@le.ac.uk web: http://mjmobbs.com twitter: mjmobbs
    2. 2. www.le.ac.uk/careers #leicesteraward Consider…How do you… • Keep up-to-date with developments in the area you want to work? • Network with employers? • Gain an insight into recruitment process? • Find jobs? • Promote yourself as a brand?
    3. 3. www.le.ac.uk/careers #leicesteraward
    4. 4. www.le.ac.uk/careers #leicesteraward
    5. 5. www.le.ac.uk/careers #leicesteraward Your not alone! On average, UK adult users of Facebook said they were under the influence of alcohol in 76% of the pictures in which they were "tagged". http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk- in-three-quarters-of-Facebook-photos.html - 15/12/2012
    6. 6. www.le.ac.uk/careers #leicesteraward
    7. 7. www.le.ac.uk/careers #leicesteraward Why engage with social media
    8. 8. www.le.ac.uk/careers #leicesteraward Keep Up with Employers and Partners KPMG Graduate Recruitment @KPMG_UK_LLP Company profile KPMG Channel
    9. 9. www.le.ac.uk/careers #leicesteraward Keeping in touch with the sector RSS Feeds and News readers
    10. 10. www.le.ac.uk/careers #leicesteraward How to engage with Social Media Facebook • Social • Large companies have Fan Pages LinkedIn • More professional • Digital CV and achievements • Large number of companies and groups of similar interests Twitter • Networking • Share ideas • Job Search
    11. 11. www.le.ac.uk/careers #leicesteraward Do employers use it? http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to- screen-candidates-infographic/
    12. 12. www.le.ac.uk/careers #leicesteraward How to engage with Social Media Facebook • Social • Large companies have Fan Pages LinkedIn • More professional • Digital CV and achievements • Large number of companies and groups of similar interests Twitter • Networking • Share ideas • Job Search
    13. 13. www.le.ac.uk/careers #leicesteraward How to engage with Social Media Facebook • Social • Large companies have Fan Pages LinkedIn • More professional • Digital CV and achievements • Large number of companies and groups of similar interests Twitter • Networking • Share ideas • Job Search
    14. 14. www.le.ac.uk/careers #leicesteraward Get the most out of twitter • Write a biography • Link to personal website • Follow interesting people…but not too many • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet
    15. 15. www.le.ac.uk/careers #leicesteraward Get the most out of twitter • Write a biography • Link to personal website • Follow interesting people…but not too many • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012- 1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012
    16. 16. www.le.ac.uk/careers #leicesteraward Get the most out of twitter • Write a biography • Link to personal website • Follow interesting people…but not too many • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012- 1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012
    17. 17. www.le.ac.uk/careers #leicesteraward Get the most out of twitter • Write a biography • Link to personal website • Follow interesting people…but not too many • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet Job Search • www.tweetmyjobs.com • www.twitterjobsearch.com • @graduatejobsuk
    18. 18. www.le.ac.uk/careers #leicesteraward How to engage with Social Media Facebook • Social • Large companies have Fan Pages LinkedIn • More professional • Digital CV and achievements • Large number of companies and groups of similar interests Twitter • Networking • Share ideas • Job Search
    19. 19. www.le.ac.uk/careers #leicesteraward “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn” Graduate Recruiter – Accenture http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
    20. 20. www.le.ac.uk/careers #leicesteraward Get the most out of LinkedIn • Create a full Profile – Keep it up-to-date • Get Recommendations • Use Updates • Make Connections – Personalised • Research Employers – “Follow” for news and jobs
    21. 21. www.le.ac.uk/careers #leicesteraward New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google tools
    22. 22. www.le.ac.uk/careers #leicesteraward New player in the game
    23. 23. www.le.ac.uk/careers #leicesteraward New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google tools Corporate pages Job Search sites
    24. 24. www.le.ac.uk/careers #leicesteraward Google+ “Google Plus is definitely useful for personal branding, it combines the best of Twitter and LinkedIn and possibly even Facebook. You are able to be picked up in Google searches, to show off a public profile full with information about what you do, content shared and even links to your site, blog and other places.” http://jorgensundberg.net/content/10-personal-branding-ideas-google- plus
    25. 25. www.le.ac.uk/careers #leicesteraward More in-depth reflection and writing • Blogs enable you to write longer, more in- depth reflections into activities you engage in • Can share via Social Media • Help with applying for jobs or right business documents Wordpress Blogger Posterous http://mjmobbs.com
    26. 26. www.le.ac.uk/careers #leicesteraward Netiquette and manage your networks • Build a positive presence • Expand your network and make connections • Build relationships over time • Be sincere • Decide on boundaries
    27. 27. www.le.ac.uk/careers #leicesteraward Digital Footprint Google Yourself! kgbpeople.com
    28. 28. www.le.ac.uk/careers #leicesteraward Protecting Yourself • Keep it private • Check your Social Network Privacy Settings Do you want employer, lecturers, colleague, your mum to see it?
    29. 29. www.le.ac.uk/careers #leicesteraward Promoting yourself Link your sites together Matthew Mobbs Learning Technologist Careers Service University of Leicester LE1 7RH e: mjm33@le.ac.uk Web: mjmobbs.com Twitter: @mjmobbs LinkedIn: http://uk.linkedin.com/pub/matthew- mobbs/7/381/48b Add selected link to your: • CV • Email signature
    30. 30. www.le.ac.uk/careers #leicesteraward Now Consider…How you will… • Keep up-to-date with developments in the area you want to work? • Network with employers? • Gain an insight into recruitment process? • Find jobs? • Promote yourself as a brand? Make an Action Plan
    31. 31. www.le.ac.uk/careers #leicesteraward Profile Keep up to date Find out about Employers/Business Partners Employer Profiles Groups Networking Personal Brand/Identity Personal Brand/Identity Find jobs Find jobs Keep up to date Networking Find out about Employers/Business Partners Consider…How do you…
    32. 32. www.le.ac.uk/careers #leicesteraward Thank-you All the resources: http://goo.gl/k9e7c mjmobbs.com @mjmobbs Matthew Mobbs Matthew Mobbs mjm33@le.ac.uk facebook.com/uolcs @uolcs Careers Service, University of Leicester
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