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Social media for beginners
 

Social media for beginners

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    Social media for beginners Social media for beginners Presentation Transcript

    • Social Media for beginners
      Higher Education and Careers Professionals
      Matthew Mobbs
      e: mjm33@le.ac.uk
      web: http://mjmobbs.com
      twitter: mjmobbs
    • What is Social Media?
      Internet services where online content is generated by the users
      User comment and discuss the content
    • Getting Started
      Choose and start to develop a Personal Brand
    • Personal Brand (Your Digital Foorprint)
      “Your personal brand is made of all of your “digital assets” which can have both economic and sentimental value.”
      Nathan Lustig (1st November 2010) Personal Branding Blog, http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital
      kgbpeople.com
    • Getting Started
      Choose and start to develop a Personal Brand
      Username – try and keep it the same on all networks
      Consider why you want to use the network/media
      Professional
      Personal
      When joining always create a full profile and upload a suitable picture of yourself
      Start to build a network
      Engage!
      Promote yourself
    • What is a network?
      people you know (and maybe the people who they know)
      people who know you (and maybe the people who know them)
      way of accessing help and advice
      a way of providing help and advice
      based on the idea of reciprocity
    • Build a professional network
    • Weak links and long tails
      Dunbar number = 150
      If your network gets too big or noisy
      • Lose people
      • Organise into sub-networks – different platforms
      Core network who you have regular interactions with
      Interactions
      Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise
      People in your network
    • Which network?
      Personal
      Service
      Students
      Blogs
    • Twitter
      140 character ‘micro blogging’
      Follow and Followers
      @ convention enables you to direct tweets at specific users (but seen by all Followers)
      # tags used to theme tweets
      Retweeting – Accreditation and Amplification
      Personal Learning Network
    • Careers Service - @uolsd
      • Started September 2009
      • 840 Followers
      • Keep students updated about activities and respond to questions
      Types of tweets
      • Automated
      • Personalised
      • Responsive
      • Retweets
    • Automated Tweets
      Website
      RSS Feed
      News
      Events
    • Personalised Tweets
      Help Desk
    • Responsive Tweets
      Asked questions by students and we reply using @ convention
    • Retweets
      Number of the top employers and jobs sites have social media presences
      KPMG Graduate Recruitment
      Company profile
      KPMG Channel
      @KPMG_UK_LLP
    • Retweets
      Number of the top employers and jobs sites have social media presences
      KPMG Graduate Recruitment
      Company profile
      We follow and a ‘Retweet’ opportunities
      KPMG Channel
      @KPMG_UK_LLP
    • Which network?
      Personal
      Service
      Students
      Account
      Learning Network
      Blogs
    • Facebook
      The ‘Social’ Network
    • Careers Service – Facebook
      http://www.facebook.com/uolstudentdevelopment
      • Page – ‘Like’
      • Started September 2009
      • 2175 people ‘like’
      Types of posts:
      • Automated
      • Discussions
      • Feedback
    • Automated Posts
      Website
      RSS Feed
      News
      Add #fb
      Events
      Selective twitter updates
    • Discussion
      Start a topic with a stimulus
      Allow students to reply
      Acknowledge contribution
      Try and continue discussion – More contribution
    • Feedback
      Try and get informal feed back from students on the service
    • Feedback
      Try and get informal feed back from students on the service
    • Which network?
      Personal
      Service
      Students
      Account
      Learning Network
      Page
      Social
      Blogs
    • LinkedIn
      Professional Network
      Profile is more like a CV
      Experience
      Specialities
      Updates tend to be professional achievements
      Join professional interest groups
    • Employers
    • Employers
    • Careers Service - LinkedIn
      More Complicated!
      Due to the nature of the personalised profile
      Groups:
      • Graduate internship programme 12 Members
      • Enterprise Inc Scheme 106 Members
      Future Plans
      • Use as a career guidance tool
      • Researching employers
    • Which network?
      Personal
      Service
      Students
      Account
      Learning Network
      Page
      Social
      Professional
      Groups and Advice
      Blogs
    • Student delivery workshop
      Run a training session as part of ‘Leicester Award’
      Using social media to assist your Career and develop a personal branding
      • Researching Careers
      • Peer feedback on the recruitment process
      • Chat to employers
      • Improve you commercial awareness
      • Creative job hunting
      • LinkedIn
      • www.tweetmyjobs.com
      • www.twitterjobsearch.com
      • Digital Footprints and Personal Brand
    • “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”
      Graduate Recruiter – Accenture
    • Protecting Yourself (workshop slide)
      Keep it private
      Do you want employer, lecturers, colleague, your mum to see it?
      Check your Social Network Privacy Settings
      Outside and inside
    • Future plans
      Make the workshop part of the Service’s core deliver (departments)
      Offer more hands on workshops – using social media
      One-to-one consultations Social Media Profiles and Digital Footprints
      Use LinkedIn more as a Career guidance tool
    • Which network?
      Personal
      Service
      Students
      Account
      Learning Network
      Workshops and advice
      Page
      Social
      Professional
      Groups and Advice
      Blogs
    • Blogging
      A website with
      Changing front moment
      Content displayed in reverse chronological order
      Opportunities for comments and interactions
      Write longer, more in-depth reflections - CDP
      Wordpress
      Blogger
      mjmobbs.com
      Posterous
    • A tool for reflective practice
      Collection
      Reflection
      Progression
      Feedback form followers
    • Why Blog?
      Creates a repository of your work/advice/stuff for you and your clients.
      Makes your resources available to other practitioners and builds your reputation.
      Extends your reach beyond those people you can physically see/meet.
      It offers a new way of delivering career guidance.
      It is a practitioner-centred technology that provides a vehicle for your expertise.
      It is creative and fun.
    • Getting people to read your blog
      Tell people about it
      Link to your blog through other social media (twitter, facebook)
      Matthew Mobbs
      Learning Technologist
      Student Support and Development Service
      University of Leicester
      LE1 7RH
      e: mjm33@le.ac.uk
      Web: mjmobbs.com
      Twitter: @mjmobbs
      LinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
      • Keep writing
      • Promote yourself
      • Read and comment on other peoples blogs – link to your own
    • Student Development Service Blog
      http://uolsd.wordpress.com/
    • Student Development Service Blog
      http://uolsd.wordpress.com/
      • Pilot Experiment
      • Student Contributors
      • Write about Career Development issues from student perspective
      • Volunteering, Preparing for Careers Fairs, Selling yourself through CVs
      • Post are proof read and ‘signed-off’ by Service Professionals
    • Using Blogs with Students
      Used major programmes such as Work Placements, Graduate Scheme, Leicester Award and Enterprise schemes
      Assessed as reflective practice
      Encourage to maintain as an ePortfolio
      Promoted to assist with job applications
      Sometimes struggle with tangible experiances
    • Collating Evidence (workshop slide)
      Team Working Skills
      £30.00
      WORK
      Team working
      Team working
      Team working
      Group Project
    • Why do this?
      What experience do you have of working in teams?
      Team working
      IT Skills
      Communication
      Team working
      Work Placement
      Team working
      IT Skills
      Team working
      Team working
      Communication
      Team working
      Networking
      IT Skills
      Networking
    • Which network?
      Personal
      Service
      Students
      Account
      Learning Network
      Workshops and advice
      Page
      Social
      Professional
      Groups and Advice
      Blogs
      Student Contribution
      Reflective
      Personal reflection – ePortfolios
    • Manage online information
      One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.
      Social media can increase your ability to do this.
      But….
    • Manage online information
      One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.
      Social media can increase your ability to do this.
      But….
    • Digital literacy and critical analysis
      Identify useful information and sources
      Select from what you receive
      Read/use the information
      The Challenge of information management
      File it
      Retrieve it
    • RSS can help you
      RSS Feeds and News readers
    • 6 things a Careers Professional could do with Social Media
      Create a Personal Brand for themselves and teach clients how
      Build a professional network
      Engage clients and market their services
      Create online career learning opportunities using blogs
      Manage online information for themselves and the their clients
      Develop their own and clients digital literacy
      Tristram Hooley
      http://adventuresincareerdevelopment.posterous.com/5-things-careers-professionals-could-do-with
    • What have we learnt?
      Social media is about people not technology
      Horses for courses
      Choose the networks that suit you
    • 10 Commandments of Social Media
      Thou Shalt Not Be a Narcissist
      Thou Shalt Listen to What Others Are Saying
      Thou Shalt Not Spam
      Thou Shalt Say Something of Substance
      Thou Shalt Not Abuse Thy Neighbour
      Thou Shalt Give Credit Where Credit is Due
      Thou Shalt Learn How to Spell (or at least use a spell checker)
      Thou Shalt Use Real Words
      Thou Shalt Not Bear False Witness
      Thou Shalt Not Be a Friend Wh*re
      http://www.noupe.com/how-tos/ten-commandments-of-social-media.html