Social media for beginners

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  • 1. Social Media for beginners
    Higher Education and Careers Professionals
    Matthew Mobbs
    e: mjm33@le.ac.uk
    web: http://mjmobbs.com
    twitter: mjmobbs
  • 2. What is Social Media?
    Internet services where online content is generated by the users
    User comment and discuss the content
  • 3. Getting Started
    Choose and start to develop a Personal Brand
  • 4. Personal Brand (Your Digital Foorprint)
    “Your personal brand is made of all of your “digital assets” which can have both economic and sentimental value.”
    Nathan Lustig (1st November 2010) Personal Branding Blog, http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital
    kgbpeople.com
  • 5. Getting Started
    Choose and start to develop a Personal Brand
    Username – try and keep it the same on all networks
    Consider why you want to use the network/media
    Professional
    Personal
    When joining always create a full profile and upload a suitable picture of yourself
    Start to build a network
    Engage!
    Promote yourself
  • 6. What is a network?
    people you know (and maybe the people who they know)
    people who know you (and maybe the people who know them)
    way of accessing help and advice
    a way of providing help and advice
    based on the idea of reciprocity
  • 7. Build a professional network
  • 8. Weak links and long tails
    Dunbar number = 150
    If your network gets too big or noisy
    • Lose people
    • 9. Organise into sub-networks – different platforms
    Core network who you have regular interactions with
    Interactions
    Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise
    People in your network
  • 10. Which network?
    Personal
    Service
    Students
    Blogs
  • 11. Twitter
    140 character ‘micro blogging’
    Follow and Followers
    @ convention enables you to direct tweets at specific users (but seen by all Followers)
    # tags used to theme tweets
    Retweeting – Accreditation and Amplification
    Personal Learning Network
  • 12. Careers Service - @uolsd
    • Started September 2009
    • 13. 840 Followers
    • 14. Keep students updated about activities and respond to questions
    Types of tweets
  • Automated Tweets
    Website
    RSS Feed
    News
    Events
  • 18. Personalised Tweets
    Help Desk
  • 19. Responsive Tweets
    Asked questions by students and we reply using @ convention
  • 20. Retweets
    Number of the top employers and jobs sites have social media presences
    KPMG Graduate Recruitment
    Company profile
    KPMG Channel
    @KPMG_UK_LLP
  • 21. Retweets
    Number of the top employers and jobs sites have social media presences
    KPMG Graduate Recruitment
    Company profile
    We follow and a ‘Retweet’ opportunities
    KPMG Channel
    @KPMG_UK_LLP
  • 22. Which network?
    Personal
    Service
    Students
    Account
    Learning Network
    Blogs
  • 23. Facebook
    The ‘Social’ Network
  • 24. Careers Service – Facebook
    http://www.facebook.com/uolstudentdevelopment
    • Page – ‘Like’
    • 25. Started September 2009
    • 26. 2175 people ‘like’
    Types of posts:
  • Automated Posts
    Website
    RSS Feed
    News
    Add #fb
    Events
    Selective twitter updates
  • 29. Discussion
    Start a topic with a stimulus
    Allow students to reply
    Acknowledge contribution
    Try and continue discussion – More contribution
  • 30. Feedback
    Try and get informal feed back from students on the service
  • 31. Feedback
    Try and get informal feed back from students on the service
  • 32. Which network?
    Personal
    Service
    Students
    Account
    Learning Network
    Page
    Social
    Blogs
  • 33. LinkedIn
    Professional Network
    Profile is more like a CV
    Experience
    Specialities
    Updates tend to be professional achievements
    Join professional interest groups
  • 34. Employers
  • 35. Employers
  • 36. Careers Service - LinkedIn
    More Complicated!
    Due to the nature of the personalised profile
    Groups:
    • Graduate internship programme 12 Members
    • 37. Enterprise Inc Scheme 106 Members
    Future Plans
    • Use as a career guidance tool
    • 38. Researching employers
  • Which network?
    Personal
    Service
    Students
    Account
    Learning Network
    Page
    Social
    Professional
    Groups and Advice
    Blogs
  • 39. Student delivery workshop
    Run a training session as part of ‘Leicester Award’
    Using social media to assist your Career and develop a personal branding
    • Researching Careers
    • 40. Peer feedback on the recruitment process
    • 41. Chat to employers
    • 42. Improve you commercial awareness
    • 43. Creative job hunting
    • 44. LinkedIn
    • 45. www.tweetmyjobs.com
    • 46. www.twitterjobsearch.com
    • 47. Digital Footprints and Personal Brand
  • “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”
    Graduate Recruiter – Accenture
  • 48. Protecting Yourself (workshop slide)
    Keep it private
    Do you want employer, lecturers, colleague, your mum to see it?
    Check your Social Network Privacy Settings
    Outside and inside
  • 49. Future plans
    Make the workshop part of the Service’s core deliver (departments)
    Offer more hands on workshops – using social media
    One-to-one consultations Social Media Profiles and Digital Footprints
    Use LinkedIn more as a Career guidance tool
  • 50. Which network?
    Personal
    Service
    Students
    Account
    Learning Network
    Workshops and advice
    Page
    Social
    Professional
    Groups and Advice
    Blogs
  • 51. Blogging
    A website with
    Changing front moment
    Content displayed in reverse chronological order
    Opportunities for comments and interactions
    Write longer, more in-depth reflections - CDP
    Wordpress
    Blogger
    mjmobbs.com
    Posterous
  • 52. A tool for reflective practice
    Collection
    Reflection
    Progression
    Feedback form followers
  • 53. Why Blog?
    Creates a repository of your work/advice/stuff for you and your clients.
    Makes your resources available to other practitioners and builds your reputation.
    Extends your reach beyond those people you can physically see/meet.
    It offers a new way of delivering career guidance.
    It is a practitioner-centred technology that provides a vehicle for your expertise.
    It is creative and fun.
  • 54. Getting people to read your blog
    Tell people about it
    Link to your blog through other social media (twitter, facebook)
    Matthew Mobbs
    Learning Technologist
    Student Support and Development Service
    University of Leicester
    LE1 7RH
    e: mjm33@le.ac.uk
    Web: mjmobbs.com
    Twitter: @mjmobbs
    LinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
    • Keep writing
    • 55. Promote yourself
    • 56. Read and comment on other peoples blogs – link to your own
  • Student Development Service Blog
    http://uolsd.wordpress.com/
  • 57. Student Development Service Blog
    http://uolsd.wordpress.com/
    • Pilot Experiment
    • 58. Student Contributors
    • 59. Write about Career Development issues from student perspective
    • 60. Volunteering, Preparing for Careers Fairs, Selling yourself through CVs
    • 61. Post are proof read and ‘signed-off’ by Service Professionals
  • Using Blogs with Students
    Used major programmes such as Work Placements, Graduate Scheme, Leicester Award and Enterprise schemes
    Assessed as reflective practice
    Encourage to maintain as an ePortfolio
    Promoted to assist with job applications
    Sometimes struggle with tangible experiances
  • 62. Collating Evidence (workshop slide)
    Team Working Skills
    £30.00
    WORK
    Team working
    Team working
    Team working
    Group Project
  • 63. Why do this?
    What experience do you have of working in teams?
    Team working
    IT Skills
    Communication
    Team working
    Work Placement
    Team working
    IT Skills
    Team working
    Team working
    Communication
    Team working
    Networking
    IT Skills
    Networking
  • 64. Which network?
    Personal
    Service
    Students
    Account
    Learning Network
    Workshops and advice
    Page
    Social
    Professional
    Groups and Advice
    Blogs
    Student Contribution
    Reflective
    Personal reflection – ePortfolios
  • 65. Manage online information
    One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.
    Social media can increase your ability to do this.
    But….
  • 66. Manage online information
    One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.
    Social media can increase your ability to do this.
    But….
  • 67. Digital literacy and critical analysis
    Identify useful information and sources
    Select from what you receive
    Read/use the information
    The Challenge of information management
    File it
    Retrieve it
  • 68. RSS can help you
    RSS Feeds and News readers
  • 69. 6 things a Careers Professional could do with Social Media
    Create a Personal Brand for themselves and teach clients how
    Build a professional network
    Engage clients and market their services
    Create online career learning opportunities using blogs
    Manage online information for themselves and the their clients
    Develop their own and clients digital literacy
    Tristram Hooley
    http://adventuresincareerdevelopment.posterous.com/5-things-careers-professionals-could-do-with
  • 70. What have we learnt?
    Social media is about people not technology
    Horses for courses
    Choose the networks that suit you
  • 71. 10 Commandments of Social Media
    Thou Shalt Not Be a Narcissist
    Thou Shalt Listen to What Others Are Saying
    Thou Shalt Not Spam
    Thou Shalt Say Something of Substance
    Thou Shalt Not Abuse Thy Neighbour
    Thou Shalt Give Credit Where Credit is Due
    Thou Shalt Learn How to Spell (or at least use a spell checker)
    Thou Shalt Use Real Words
    Thou Shalt Not Bear False Witness
    Thou Shalt Not Be a Friend Wh*re
    http://www.noupe.com/how-tos/ten-commandments-of-social-media.html