Personal branding - School of Management 2013
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Personal branding - School of Management 2013

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Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social ...

Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social media

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  • Ask students what they want to get out of sessionBring up key objectives
  • Write down three key facts about yourself. Spend a minute putting together a concise introduction and prepare to introduce yourself to your groupIntroduce yourself Ask your group members to feedback to you (was it engaging, memorable, do you want to know more?)
  • There will be thousands of graduates with similar qualifications and experiences going for the same jobs as you, so what makes you different and how can you stand out to an employer who has to choose?Why do we get you to do the brand framework?The personal brand grid: how should it be filled out, what’s the purpose?Think about what makes you unique –how will you stand out to employers and online?What do you want to say? –tell people what you want them to know about you.A personal brand allows you to maintain control of your image, but only if you know what you’re trying to project. Before you start putting information online about yourself you need to decide what you want to say.This is why it’s important to think about your personal brand before you start setting up all your social media profiles. Your blog will also help you to construct a physical image of your personal brand.
  • Why is a personal brand important: play PWC brand videoEmployersNetworkingSetting and Achieving your goalsSelf evaluation leads to self development
  • Personal Brand isn’t just about your message but it’s about how you communicate it.Draw Message Channel Audience on the BoardYour job to communicate the product.
  • Once you know what your brand is, think about how you will communicate it.Case studies
  • http://www.youtube.com/watch?v=WzcHDvWb0mQ
  • http://www.urbandictionary.com/define.php?term=schmang
  • http://www.urbandictionary.com/define.php?term=schmang
  • http://www.urbandictionary.com/define.php?term=schmang
  • http://www.urbandictionary.com/define.php?term=schmang
  • http://www.urbandictionary.com/define.php?term=schmang

Personal branding - School of Management 2013 Personal branding - School of Management 2013 Presentation Transcript

  • www.le.ac.uk/careers Developing your employability: Personal Branding and Social Media Elizabeth Cornish and Matt Mobbs #uolsummer13
  • #uolsummer13 Aims & Objectives • Develop an understanding of the concept of Personal Branding • Gain an introduction to a range of social media tools • Discuss the different social networking tools available and reflect on your use of these tools • Recognise the importance of social media for self- promotion • Develop a personal branding strategy
  • #uolsummer13 Icebreaker • who are you? • What makes you stand out? (strengths) • What do you want? • Message Map
  • #uolsummer13 What is Personal Branding? • How well do you know your strengths? • What do you want to say about yourself? • Who would it be beneficial to communicate this to? ‘Your personal brand is what others say about you when you’re not in the room.’ –Malcolm Levene
  • #uolsummer13 "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." –Tom Peters http://www.aspireforsuccess.com/what-branding-is.php
  • www.le.ac.uk/careers What are the benefits of having a good personal brand?
  • #uolsummer13 Skills + Experience + Knowledge = Product Product + Communication = Result
  • #uolsummer13 Communicating your brand • Dear Lisa Rudgers • Ulrike Schultz
  • www.le.ac.uk/careers Exercise Around the room there are logos if online services/tools. For each: 1. What is it? 2. What are your current impressions or experiences of using it 3. Colour code your use: Employability Study Social Entertainment
  • www.le.ac.uk/careers What is it? 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Google+ 6. RSS 7. YouTube 8. Google 9. Social Bookmarking 10. Photos
  • #uolsummer13 How to engage with Social Media Twitter • Learning Network • Follow anyone • Share ideas and links • Conversation Facebook • Social Network • Large companies have Fan Pages • Study Groups LinkedIn • Professional Network • Digital CV and achievements • Large number of companies • Interests Groups Google+ • Circles make sharing more private • Company Pages • Integration with other popular Google tools
  • #uolsummer13 Skills + Experience + Knowledge
  • #uolsummer13 The Seven C’s of Digital Literacy http://adventuresincareerdevelopment.posterous.com/h ow-the-internet-changed-career-my-presentati Changing CollectingCurating CritiquingCreating ConnectingCommunicating
  • #uolsummer13 Collecting One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support
  • #uolsummer13 Collecting One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support RSS Feeds and News readers
  • #uolsummer13 Collecting One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support Critiquing Understand the nature of online information and resources, and analysing usefulness.
  • #uolsummer13
  • #uolsummer13 What is a network? • people you know (and maybe the people who they know) • people who know you (and maybe the people who know them) • way of accessing help and advice • a way of providing help and advice • based on the idea of reciprocity Connecting Build relationships and networks (online) that can support your career development.
  • #uolsummer13 Weak links and long tails Dunbar number = 150 If your network gets too big or noisy • Lose people • Organise into sub-networks – different platforms People in your network Interactions Core network who you have regular interactions with Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise
  • #uolsummer13 Communicating Interact effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career. Make a positive impression Manage your networks
  • #uolsummer13 Communicating Interact effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career. Make a positive impression Manage your networks
  • #uolsummer13 Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
  • #uolsummer13 Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
  • #uolsummer13 Twitter Real time Knowledge sharing Collaboration Keepup-to-date Promoting Updates – 140 Characters Follow If interesting enough …Followers
  • #uolsummer13 Creating a profile and getting started • Sensible user name • Identifiable photo • Write a biography • Link to personal website • Follow interesting people…but not too many
  • #uolsummer13 What to Tweet about? Write a tweet… (140 Characters) #uolsummer13
  • #uolsummer13 What to Tweet about?
  • #uolsummer13 What to Tweet about? • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet
  • #uolsummer13 What to Tweet about? • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet
  • #uolsummer13 What to Tweet about? • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet #schmang13 “An alternate term used to describe a girl you would bang” http://www.urbandictionary.com/define.php?term=schmang #Susanalbumparty#Susanalbumparty
  • #uolsummer13 What to Tweet about? • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet
  • #uolsummer13 What to Tweet about? • Consider your tweets • Engage in conversation • Use and follow #tags • Link to new developments and interests • Amplify - Retweet
  • #uolsummer13 LinkedIn – The professional network 7.5 million users in the UK
  • #uolsummer13 http://www.jeffbullas.com/2012/03/06/how-to-harness-the-power-of-linkedin-infographic/
  • #uolsummer13 Get the most out of LinkedIn • Create a full Profile – Keep it up-to-date • Get Recommendations • Use Updates • Make Connections • Join interest groups • Research Employers
  • #uolsummer13 Creating Create online content that effectively represents you and your career online.
  • #uolsummer13 Creating Videos Social Bookmarks Documents and notes Photos
  • #uolsummer13 Curating Store and retrieve online information and mange your digital footprint and online networks to support your career. • Blogs enable you to write longer, more in-depth reflections and share them • Store Private notes and ideas • Help with applying for jobs or right business documents mjmobbs.com
  • #uolsummer13 The Seven C’s of digital career literacy • Changing • Collecting • Critiquing • Connecting • Communicating • Creating • Curating Make an Action Plan Now Consider… How you will develop these skills and use social media to develop your personal brand
  • #uolsummer13
  • #uolsummer13 Promoting yourself Link your sites together Matthew Mobbs Learning Technologist Careers Service University of Leicester LE1 7RH e: mjm33@le.ac.uk Web: mjmobbs.com Twitter: @mjmobbs LinkedIn: http://uk.linkedin.com/pub/matthew- mobbs/7/381/48b Add selected link to your: • CV • Email signature
  • #uolsummer13 Protecting Yourself • Keep it private • Check your Social Network Privacy Settings • Google yourself! Do you want employer, lecturers, colleague, your family to see it?