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How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
How to use Twitter for Business
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How to use Twitter for Business

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Twitter is among the most powerful online business tools. Yet, most marketers are still unsure as to how to harness the potential that this micro blogging site has to offer. Get introduced to this …

Twitter is among the most powerful online business tools. Yet, most marketers are still unsure as to how to harness the potential that this micro blogging site has to offer. Get introduced to this unique social media platform and understand the 7 best ways to use Twitter for business marketing in this slideshow. Danielle Miller is a Social Media Coach and Founder of Miller Media Management. She believes building relationships with fans on social media can unlock a community of loyal customers who genuinely support your business. Once businesses have built a community of loyal customers, they are able to rise above the stresses of selling to succeed.

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Transcript

  • 1. How to Use For Business Presented by
  • 2. Welcome Getting Started Anatomy of a Tweet, Glossary of Terms Why Twitter? Top Reasons to use Twitter for Business Opening an Account Blueprint for Your Twitter Business Account mmmsocialmedia.com
  • 3. Getting Started What is a tweet? Tweets are snippets of communication posted publicly on Twitter. ➔ Limited to 140 characters ➔ Micro-blogging Mindset ➔ Add links to blog or photos How much can you say in 140 characters? mmmsocialmedia.com
  • 4. Glossary of Terms #Hashtag Used to organize and categorize conversations. Mention Used to call out or give credit to a twitter users. Reply Public responses (start with @tag). Shows up in your home timeline and the timeline of the person you tag. Retweet Pass along someone else’s tweet to your followers. Links Use link shorteners to save on character count. mmmsocialmedia.com
  • 5. Why Twitter? Source: Shareaholic mmmsocialmedia.com
  • 6. Why Twitter? Website Traffic Source: Shareaholic mmmsocialmedia.com
  • 7. Why Twitter? Website Traffic Source: Shareaholic mmmsocialmedia.com
  • 8. Why Twitter? Website Traffic eCommerce 22% of Twitter users have purchased something after tweeting, retweeting, or favoriting it on Twitter. 35% of people who have made an online purchase after tweeting, retweeting or favoriting an item on Twitter say that they used a mobile device to make ALL of those purchases. Sources: Vision Critical mmmsocialmedia.com
  • 9. Why Twitter? Website Traffic eCommerce Promotion Promote your business with Twitter Ads. Once you’ve established your presence on Twitter, Promoted Products can help you grow followers and reach more customers. Options: ➔ Promoted Tweets ➔ Promoted Accounts mmmsocialmedia.com
  • 10. Why Twitter? Website Traffic eCommerce Relative trustworthiness of Twitter as a source for information rates at 73% for women surveyed by blogher.com Promotion Authority source: socialmouths mmmsocialmedia.com
  • 11. Why Twitter? Website Traffic eCommerce Promotion Dominant Demographic of Twitter Users are ages 26-34. 43% of Twitter users are between 35-54 years old. Authority New Audience mmmsocialmedia.com
  • 12. Why Twitter? Website Traffic eCommerce Promotion Authority Twitter is a great source of inspiration for many other areas of social marketing: 1. Value-added social media posts 2. Blog content ideas New Audience 3. Resource round-up Inspiration 4. Infographic 5. Lifelong learning mmmsocialmedia.com
  • 13. Why Twitter? mmmsocialmedia.com
  • 14. Why Twitter? Website Traffic eCommerce Promotion Authority Join a Twitter chat, follow lists, or search #hashtags to get the attention of others. 1. Survey potential customers 2. Business networking partnerships New Audience 3. RT Experts in your industry Inspiration 4. Find non-compete partners Collaboration mmmsocialmedia.com
  • 15. Getting Started For Your Profile You Will Need... Username - Consistency and keywords. Profile Picture - Cropped square, 200x200 pixels min. About Description - 160 characters or less. Searchable! Website - Include a link to your website or blog. mmmsocialmedia.com
  • 16. Getting Started Step 1: Open an account at https://twitter.com/signup Step 2: Choose your username http: //namechk.com/ Step 3: Build Your Profile Step 4: Find 25 people to follow in the relevant categories, follow back. Step 5: Integrate and Promote mmmsocialmedia.com
  • 17. Summary If you decide to use Twitter as part of your marketing plan remember: 1. Set goals to keep you focused 2. Promote your valuable content 3. Share resources with credit 4. Stay active 5. Integrate and Collaborate mmmsocialmedia.com
  • 18. What action can you take based on what you learned today?
  • 19. The End For more social media and business marketing presentations, check out our page at slideshare.net/mmmsocialmedia. Presented by

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