How to Use

For Business
Welcome
Glossary
Basic Pinterest Terms

Why Pinterest?
6 Reasons to use Pinterest for Business

Getting Started
Blueprint ...
Terms
Glossary of Terms
Pins - Web images or uploaded
images on Pinterest that link back to a
website.
Boards - Your virtual cor...
Why Pinterest?
Why Pinterest?
Website Traffic

In August of 2012, Pinterest became
the fourth largest traffic source in
the world.
From S...
Why Pinterest?
Website Traffic
eCommerce

2 in 5 Customers have purchased an
item after pinning, repinning or liking it
on...
Why Pinterest?
Website Traffic
eCommerce
Promotion
Authority
New Audience

Your Pinterest username, board
names, board des...
Why Pinterest?
Website Traffic
eCommerce
Promotion
Authority

81% of users say they trust Pinterest as
a source of informa...
Why Pinterest?
Website Traffic
eCommerce

Dominant Demographic of Pinterest
Users are Women ages 26-44.

Promotion
Authori...
Why Pinterest?
Website Traffic
eCommerce
Promotion
Authority

Collect your favorite industry resources
on secret boards or...
Getting Started
Getting Started
For Your Profile You Will Need:
Username - Consistency and keywords.
Profile Picture - cropped square,
200...
Getting Started
Step 1: Open a Business Account at
http://business.pinterest.com/setup/
Step 2: Build Your Profile
Step 3:...
Getting Started
Minimum Profile Recommendation:
10 Boards with at Least 5 Pins Each
Boards should be a reflection of your
...
Best Practices
Best Practices
Verified Source - Reputable, relevant,
eye catching
Proper Pin Description - Use
#Hashtags, @Tags, and keyw...
Summary
Website Traffic
eCommerce
Promotion

If you decide to use Pinterest as part
of your marketing plan remember:
1. Se...
What did you learn?

Did you enjoy yourself? Would you be willing to leave us a review?

mmmsocialmedia.com
The End
For more social media and business marketing
presentations, check out our page at slideshare.
net/mmmsocialmedia.
...
How to Use Pinterest for Business Marketing
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How to Use Pinterest for Business Marketing

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Pinterest is the fourth largest traffic source in the world. It drives more referral traffic to websites than LinkedIn, Google+, and YouTube combined! Learn how this social network can help you establish brand authority, reach a wider audience, and drive traffic to your website. For more pinterest tips check out: http://www.pinterest.com/MMMSocialMedia/pinterest-101/

Danielle Miller is a Business Marketing Coach and Founder of Miller Media Management. She specializes in authentically marketing small businesses on social media. Analyzing nearly a decade’s worth of trends has helped her develop strategic solutions that attract loyal customers.

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How to Use Pinterest for Business Marketing

  1. 1. How to Use For Business
  2. 2. Welcome Glossary Basic Pinterest Terms Why Pinterest? 6 Reasons to use Pinterest for Business Getting Started Blueprint for Your Pinterest Business Account Best Practices Pinterest Etiquette and Tips for Success mmmsocialmedia.com
  3. 3. Terms
  4. 4. Glossary of Terms Pins - Web images or uploaded images on Pinterest that link back to a website. Boards - Your virtual corkboard with collections of categorized pins. Repin - Copy of an existing pin. ♥ / Like - Liked pins are added to the Likes section of your profile, but not added tagged to one of your boards or shared with your followers. mmmsocialmedia.com mmmsocialmedia.com
  5. 5. Why Pinterest?
  6. 6. Why Pinterest? Website Traffic In August of 2012, Pinterest became the fourth largest traffic source in the world. From September 2012 to September 2013, Pinterest had the highest growth in web traffic referrals at 66.52% of all social media based traffic sources. Currently, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined! Source: Shareaholic mmmsocialmedia.com mmmsocialmedia.com
  7. 7. Why Pinterest? Website Traffic eCommerce 2 in 5 Customers have purchased an item after pinning, repinning or liking it on Pinterest. Pinterest generates over 400% more revenue per click than Twitter and 27% more revenue per click than Facebook. Sources: Vision Central, VentureBeat, BlogHer mmmsocialmedia.com
  8. 8. Why Pinterest? Website Traffic eCommerce Promotion Authority New Audience Your Pinterest username, board names, board descriptions, and pin descriptions are all searchable and may appear in Google search results. Promote your blog and videos! Over 80% of the content on Pinterest is repinned. There is a huge opportunity for promotion of new creative content. New Audience mmmsocialmedia.com mmmsocialmedia.com
  9. 9. Why Pinterest? Website Traffic eCommerce Promotion Authority 81% of users say they trust Pinterest as a source of information. Position yourself as an authority in your industry by providing valuable resources and information. mmmsocialmedia.com mmmsocialmedia.com
  10. 10. Why Pinterest? Website Traffic eCommerce Dominant Demographic of Pinterest Users are Women ages 26-44. Promotion Authority New Audience mmmsocialmedia.com mmmsocialmedia.com
  11. 11. Why Pinterest? Website Traffic eCommerce Promotion Authority Collect your favorite industry resources on secret boards or group boards. Secret boards can be used for planning. Group Boards on Pinterest are opportunities to collaborate. New Audience Collaborate Secret group boards for collaboration with a team for planning. mmmsocialmedia.com
  12. 12. Getting Started
  13. 13. Getting Started For Your Profile You Will Need: Username - Consistency and keywords. Profile Picture - cropped square, 200x200 pixels min. Logo or Person. About Description - 160 characters or less. Consistency and keywords. Website - Build trust with a verified website using HTML file or a META tag. mmmsocialmedia.com mmmsocialmedia.com
  14. 14. Getting Started Step 1: Open a Business Account at http://business.pinterest.com/setup/ Step 2: Build Your Profile Step 3: Create 10 Boards Minimum Step 4: Add at Least 5 Pins per Board Step 5: Integrate and Promote mmmsocialmedia.com mmmsocialmedia.com
  15. 15. Getting Started Minimum Profile Recommendation: 10 Boards with at Least 5 Pins Each Boards should be a reflection of your typical customer’s profile. Use your boards to empower, educate, or entertain your ideal follower. Goal: 25 Boards with 50+ Pins Each mmmsocialmedia.com mmmsocialmedia.com
  16. 16. Best Practices
  17. 17. Best Practices Verified Source - Reputable, relevant, eye catching Proper Pin Description - Use #Hashtags, @Tags, and keywords. Give Credit - Credit your source whenever possible. Give Thanks - Search to see if others have already pinned your content. Thank others for pinning. mmmsocialmedia.com mmmsocialmedia.com
  18. 18. Summary Website Traffic eCommerce Promotion If you decide to use Pinterest as part of your marketing plan remember: 1. Set goals to keep you focused 2. Promote your valuable content Authority 3. Share resources with credit New Audience 4. Stay active Collaboration 5. Integrate and Collaborate mmmsocialmedia.com mmmsocialmedia.com
  19. 19. What did you learn? Did you enjoy yourself? Would you be willing to leave us a review? mmmsocialmedia.com
  20. 20. The End For more social media and business marketing presentations, check out our page at slideshare. net/mmmsocialmedia. mmmsocialmedia.com

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