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Information CultureFinal PresentationDec. 10, 2012
Formal usability testing using eye-tracking technology or hightechnology software can provide useful results, but don’t rely completelyon these things• Step back and Listen!• Don’t forget to use things like surveys, focus groups and customer/participant feedback to make your site or app more usable
• During the first quarter of 2012, Apple sold 500,000 MacBooks to schools, as compared to 1 million iPads.• By 2016, there will be more than 10 billion active mobile devices (i.e. smartphones and tablets) with a population of only 7.3 billion people.• We need to be thinking two or three steps ahead in our field • Anticipate changes • Become an early adopter to new equipment/technology • Be a lifetime learner
• If a client doesn’t “get” usability or thinks it’s unnecessary, remind them that (in most cases) people use their site or app voluntarily.• Because barriers to entry have decreased there are more sites and apps than ever and thus more competition. • People will use what is easier for them “Even the smallest glitch or hiccup in the user interface may render an otherwise good [site] into a rather annoying experience.” (Laitinen, 2005)
• When designing a site or app, always consider special populations, such as• Elderly• Immobile or low motor function• Illiterate or low-literacy• Cognitive impairments• Visual impairments• “Anecdotal evidence suggests that the kinds of people who regularly visit special interest sites are indeed people with a personal, vested interest in the topic- parents of children with fragile-X syndrome, relatives of people with closed-head injuries, individuals with obsessive-compulsive disorder, and so on.” (Marcell and Falls, 2001)
• Usability is like Kevin Bacon, it relates to everything