0
digital marketing
One Common Goal

      Measurement and
         Improvement
ABOUT INFOTRUST
           Integrated Digital Marketing
Digital Marketing, Social Recruitment & Education
Social Media
  ...
Agenda
           Integrated Digital Marketing
1. Steps of digital marketing
2. Google Analytics
  Digital Marketing and S...
Quick Marketing Rollout
           Integrated Digital Marketing
1. SEO and social media marketing is a long
   term strate...
Marketing Steps
        Integrated Digital Optimization
         On-Site Search Engine Marketing


Digital Marketing and A...
Begin With Analytics
         Integrated Digital Marketing
Page Views – good thing.
  But may be your stuff is hard to fin...
So, What Else Matter?
          Integrated Digital Marketing
Behavior Analysis
  – Click map
  Digital Marketing and Socia...
Measuring NON-line Mktg
 • Experience AnalysisDigital Marketing
           Integrated
Redirects (Vanity URLs) – buymysubs....
Measuring NON-line Mktg
 • Experience AnalysisDigital Marketing
           Integrated
Redeemable Coupons (Costs you $)
   ...
Measuring NON-line Mktg
  • Experience AnalysisDigital Marketing
             Integrated
Shared Tracking Codes (buymysubs....
Analyzing Internal Search
• Experience AnalysisDigital Marketing
            Integrated
Search is commonly associated with...
5 Ts of Social Media
TALKERS – People who talk about you
TOPICS – Give people a reason to talk about you
TOOLS – Help the ...
Social Media Strategy
1.   Identify your outcome
2.   Map your brand
3.   Select your tools
4.   Create your schedule
5.  ...
Integrating Social Media
Promote your social media presence via traditional
   marketing channels.




Buymysubs.com/fb or...
Integrating Social Media
1.   Monitor campaign chatter on Twitter.
2.   Participate in conversations
3.   Track mentions
4...
Integrating Social Media
Monitor your brand online
Integrating Social Media
Drive audience to your blog to find information,
   and get their
questions answered.
Integrating Social Media
Invite people to take part in your community, this
   way you form long-term relationships, rathe...
Case Study - Martel
1.   Demonstrate quality
2.   Interactive way to answer questions
3.   Offer viral content
4.   Share ...
Is It All Worth My Time?
         Integrated Digital Marketing

 Digital Marketing and Social Media Education

       Soci...
What We Covered Today
1.   Digital marketing campaign in steps
2.   Using Google Analytics
3.   Tips for using social medi...
Measuring and improving digtial marketing roi
Measuring and improving digtial marketing roi
Measuring and improving digtial marketing roi
Upcoming SlideShare
Loading in...5
×

Measuring and improving digtial marketing roi

1,719

Published on

Short presentation on tracking and measuring digital marketing strategies.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,719
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
58
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Measuring and improving digtial marketing roi"

  1. 1. digital marketing
  2. 2. One Common Goal Measurement and Improvement
  3. 3. ABOUT INFOTRUST Integrated Digital Marketing Digital Marketing, Social Recruitment & Education Social Media Digital Marketing and Social Media Education Search Engine Optimization PPC and AdWords Social Media and Viral Marketing Web Analytics Blogs and WordPress Development HR Branding www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  4. 4. Agenda Integrated Digital Marketing 1. Steps of digital marketing 2. Google Analytics Digital Marketing and Social Media Education 3. Social media strategies and tactics 4. Case study Social Media and Viral Marketing www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  5. 5. Quick Marketing Rollout Integrated Digital Marketing 1. SEO and social media marketing is a long term strategy. Digital Marketing and Social Media Education 2. You need to start immediately bring people to the website to know what they want, and if youSocial Media them. can convert and Viral Marketing 3. Optimize what you offer based on the results. 4. Use 5 T’s ofwww.infotrustllc.com social media 513-373-4216 info@infotrustllc.com
  6. 6. Marketing Steps Integrated Digital Optimization On-Site Search Engine Marketing Digital Marketing and AdWords Google Social Media Education Testing and Optimizations (Not SEO) Social Media and Viral Marketing On-Site Search Engine Optimization Social Media Marketing and Off-Site SEO www.infotrustllc.com 513-373-4216 Email Marketing, PR, Social Media, Etc… info@infotrustllc.com
  7. 7. Begin With Analytics Integrated Digital Marketing Page Views – good thing. But may be your stuff is hard to find. Digital Marketing and Social Media Education Top Exit Pages – the last page they saw. Time onSocial–Mediarelevant. Marketing Site very and Viral www.infotrustllc.com 513-373-4216 Data has to be ACTIONABLE. info@infotrustllc.com
  8. 8. So, What Else Matter? Integrated Digital Marketing Behavior Analysis – Click map Digital Marketing and Social Media Education – Internal search Outcome Analysis Social Media and Viral Marketing – Purchases and size of order over time (e-commerce) – Number and quality of leads (marketing site) www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  9. 9. Measuring NON-line Mktg • Experience AnalysisDigital Marketing Integrated Redirects (Vanity URLs) – buymysubs.com – A/B testing buymysubs.com/WRFD – identify the source – Surveys Digital Marketing and Social Media Education (Redirects have a specific tracking code tied to Social Media and Viral Marketing the original ad) www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  10. 10. Measuring NON-line Mktg • Experience AnalysisDigital Marketing Integrated Redeemable Coupons (Costs you $) – A/B testing – Surveys Digital Marketing and Social Media Education Vanity URLs with a discount (memorable) buymysubs.com/freesub Marketing Social Media and Viral (Collect the offline-to-online data) www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  11. 11. Measuring NON-line Mktg • Experience AnalysisDigital Marketing Integrated Shared Tracking Codes (buymysubs.com/65) – A/B testing unique 800 number which translates into offer 65 – Surveys Digital Marketing and Social Media Education (Have good insights into how the same campaign performs in terms ofand Viralpeople to the Social Media driving Marketing website, and which channel works better at converting your audience.) www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  12. 12. Analyzing Internal Search • Experience AnalysisDigital Marketing Integrated Search is commonly associated with external – A/B testing search. – Multi-variate testing Digital Marketing and Social Media Education – Surveys Surprisingly, very few non-eCommerce companies pay close attention to internal Social Media and Viral Marketing search even when it is available on their site. Look at searchwww.infotrustllc.com traffic keywords and search during campaign. 513-373-4216 info@infotrustllc.com
  13. 13. 5 Ts of Social Media TALKERS – People who talk about you TOPICS – Give people a reason to talk about you TOOLS – Help the message spread faster TAKING PART – Join the conversation TRACKING – Measure and understand what people are saying www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  14. 14. Social Media Strategy 1. Identify your outcome 2. Map your brand 3. Select your tools 4. Create your schedule 5. Identify stakeholders 6. Record and measure results 7. Establish a policy 8. Create an emergency plan
  15. 15. Integrating Social Media Promote your social media presence via traditional marketing channels. Buymysubs.com/fb or buymysubs.com/facebook
  16. 16. Integrating Social Media 1. Monitor campaign chatter on Twitter. 2. Participate in conversations 3. Track mentions 4. Offer gifts for participation
  17. 17. Integrating Social Media Monitor your brand online
  18. 18. Integrating Social Media Drive audience to your blog to find information, and get their questions answered.
  19. 19. Integrating Social Media Invite people to take part in your community, this way you form long-term relationships, rather than focus on one time sale. • Facebook Fans • Twitter Followers • Social Community Members • YouTube Channel Subscribers • Blog Readers
  20. 20. Case Study - Martel 1. Demonstrate quality 2. Interactive way to answer questions 3. Offer viral content 4. Share educational events
  21. 21. Is It All Worth My Time? Integrated Digital Marketing Digital Marketing and Social Media Education Social Media and Viral Marketing www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  22. 22. What We Covered Today 1. Digital marketing campaign in steps 2. Using Google Analytics 3. Tips for using social media 4. Social media case study
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×