we make it easier
Building your Personal Brand
LinkedIn and Facebook
Synchronizing your presence
Networking via Twitter
Building a personal site
Co-Founder and CMO of InfoTrust, LLC; a web
development and online marketing agency
Social Media Education
Event Website: www.infotrustllc.com/upcoming
Online Blog or Site
LinkedIN and Plaxo Profile
Social Media Resume
1. Add your voice for interpersonal relationships
2. Connect with old colleagues – this is a monthly practice
3. Offer and ask for recommendations
4. Ask and answer questions
5. Connect with people immediately after the meeting
6. Get a vanity URL
7. Never use templates; custom messages only
8. Add depth to your profile
9. Customize why you want to be reached
10. Add applications
How can a service with bite-size messages of
140 characters or less
maybe even necessary.
An Information tool – provide information to
A Conversational tool – engage in a
conversation with people by responding to
their messages and engaging in a dialogue
The value is in your own micro-community of
followers and who you choose to follow.
1. Showcase yourself
2. Learn from others
3. Build your network
4. Learn technology
5. Market your work
6. Learn about others
Use your real name
Create an easy-to-remember Twitter name
Add a link to your professional profile
Offer valuable content
Avoid Twitter spamming
Add a photo
Customize your profile
Don’t act desperate
Tweet, then follow
TwitterMind: seek out Twitter users from the
companies you'd like to work.
Twellow: Identify the leaders you should connect
with in your industry.
Workhound: Find a directory of the best Twitter job
Just Tweet It: Find other Twitter users with similar
Twubble: Twubble will help you find more people to
follow, reflecting on who your followers are following.
Statistics show that job search networking is
much more effective when you make
“loose” connections - touching base with
people beyond your immediate circle whose
networks and contacts are much different
from your own.
Allow access to other professionals in your
field. When you follow industry leaders, you’ll
know how they spend their time.
Provide exposure and credibility as well as
personal and professional relationships when
you connect to others in your industry.
Offer you a venue to demonstrate your
expertise and share information in quick
bursts of wisdom.