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1 your very own online personal brand march24 columbus

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Creating an online brand using social media tools.

Creating an online brand using social media tools.

Published in: Education, Technology, Business
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  • 1. Your Very Own Very Social Online Brand ©2010 InfoTrust, LLC – This material is copyrighted. 1
  • 2. Today, we make it easier for you to establish a memorable online presence. 2
  • 3.  Understanding Recruiters  Building your Personal Brand  LinkedIn and Facebook  Synchronizing your presence  VisualCV  Networking via Twitter  Building a personal site  Next Steps 3
  • 4. Co-Founder and CMO of InfoTrust, LLC; a web development and online marketing agency  Marketing Strategies  Web Development  Company Branding  Social Media Education Email: mloban@infotrustllc.com LinkedIN: http://www.linkedin.com/in/mloban Twitter: @ideserveajob Website: www.infotrustllc.com Event Website: www.infotrustllc.com/upcoming 4
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  • 6. Over 90% of companies Google their candidates. 60% of employers will search your name on Facebook before they hire you. 6
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  • 9. 77% say it improved their ability to connect to passive candidates 44% say it improved their quality of hire 36% say it reduced their time to hire 9
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  • 11. You are not selling YOURSELF You are selling EXPERIENCE 11
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  • 14.  Online Blog or Site  Portfolio  LinkedIN and Plaxo Profile  Facebook profile  Twitter Profile  Video Resume  Personal Presentation  Social Media Resume 14
  • 15. 1. Add your voice for interpersonal relationships 2. Connect with old colleagues – this is a monthly practice 3. Offer and ask for recommendations 4. Ask and answer questions 5. Connect with people immediately after the meeting 6. Get a vanity URL 7. Never use templates; custom messages only 8. Add depth to your profile 9. Customize why you want to be reached 10. Add applications 15
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  • 20.  Audience  Privacy Settings  Paint a Picture  Import Contacts  Update Your Status  Start a Group  Personal Ads  News Feed 20
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  • 31. How can a service with bite-size messages of 140 characters or less  be smart,  be useful,  maybe even necessary. 31
  • 32. An Information tool – provide information to other people A Conversational tool – engage in a conversation with people by responding to their messages and engaging in a dialogue The value is in your own micro-community of followers and who you choose to follow. 32
  • 33. 1. Showcase yourself 2. Learn from others 3. Build your network 4. Learn technology 5. Market your work 6. Learn about others 33
  • 34.  Use your real name  Create an easy-to-remember Twitter name  Add a link to your professional profile  Offer valuable content  Avoid Twitter spamming  Add a photo  Customize your profile  Don’t act desperate  Tweet, then follow 34
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  • 37.  TwitterMind: seek out Twitter users from the companies you'd like to work.  Twellow: Identify the leaders you should connect with in your industry.  Workhound: Find a directory of the best Twitter job feeds.  Just Tweet It: Find other Twitter users with similar interests.  Twubble: Twubble will help you find more people to follow, reflecting on who your followers are following. 37
  • 38. Statistics show that job search networking is much more effective when you make “loose” connections - touching base with people beyond your immediate circle whose networks and contacts are much different from your own. 38
  • 39.  Allow access to other professionals in your field. When you follow industry leaders, you’ll know how they spend their time.  Provide exposure and credibility as well as personal and professional relationships when you connect to others in your industry.  Offer you a venue to demonstrate your expertise and share information in quick bursts of wisdom. 39
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  • 49. 1. I just met you, WHO ARE YOU, anyway? 2. What does this person WANT FROM ME? 3. What’s in it for ME? 4. What do you STAND FOR? 5. How did you KNOW WHAT I WAS THINKING? 49
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