Design

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thoughts about graphic design in powerpoint

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Design

  1. 1. Design Principles
  2. 2. Design Principles <ul><li>Less text </li></ul><ul><li>More visuals </li></ul><ul><li>Enhance & support spoken word </li></ul>
  3. 3. Unity <ul><li>All elements share similar style </li></ul><ul><li>Photos </li></ul><ul><ul><li>color or b&w </li></ul></ul><ul><li>Illustrations </li></ul><ul><ul><li>Cartoon or scientific </li></ul></ul>
  4. 4. Unity <ul><li>All elements share similar style </li></ul><ul><li>Fonts </li></ul><ul><ul><li>Ransom note style </li></ul></ul><ul><ul><li>Serif / sans serif </li></ul></ul>Choose one font for headings , one for body text and one for emphasis . Headings look good in bold . Italics work well for emphasis .
  5. 5. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul>
  6. 6. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul>
  7. 7. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul>
  8. 8. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul><ul><li>Animations </li></ul>There are many ways To fly in text Most of them Are distracting
  9. 9. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul><ul><li>Animations </li></ul><ul><li>Transitions </li></ul>
  10. 10. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul><ul><li>Animations </li></ul><ul><li>Transitions </li></ul>
  11. 11. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul><ul><li>Animations </li></ul><ul><li>Transitions </li></ul>
  12. 12. Unity <ul><li>All elements share similar style </li></ul><ul><li>Background </li></ul><ul><li>Animations </li></ul><ul><li>Transitions </li></ul>
  13. 13. Space <ul><li>Clutter devalues each item </li></ul><ul><li>Putting too many items on a screen makes it hard to figure out what’s most important </li></ul><ul><li>Use empty space to emphasize non-empty space </li></ul><ul><li>Less is more </li></ul>
  14. 14. Space <ul><li>One idea per screen </li></ul>the decline of modern music
  15. 15. Color <ul><li>‘color should be used in the same way that type is used: to emphasize importance, not to decorate a page’ </li></ul>
  16. 16. Color <ul><li>easier to achieve consistency with just a few colors (complimentary or contrasting) </li></ul>
  17. 17. Color <ul><li>easier to achieve consistency with just a few colors (complimentary or contrasting) </li></ul>
  18. 18. Color <ul><li>warm colors move forward </li></ul><ul><li>cool colors recede </li></ul>
  19. 19. Color <ul><li>graduated tints look more natural </li></ul>
  20. 20. Emphasis <ul><li>One clear focal point </li></ul><ul><ul><li>Then subordinate supporting points </li></ul></ul><ul><ul><ul><li>No more than 3 levels deep </li></ul></ul></ul>
  21. 21. Emphasis <ul><li>size </li></ul>
  22. 22. Emphasis <ul><li>Use a contrasting color to attract attention </li></ul><ul><li>Use a drop shadow to increase contrast </li></ul>
  23. 23. Emphasis <ul><li>proximity </li></ul>
  24. 24. Emphasis <ul><li>proximity </li></ul>Graphic Design Studio Workshop
  25. 25. Emphasis <ul><li>proximity </li></ul>Graphic Design Studio Workshop
  26. 26. Emphasis <ul><li>proximity </li></ul>Graphic Design Studio Workshop
  27. 27. Emphasis <ul><li>proximity </li></ul>Graphic Design Studio Workshop
  28. 28. Balance <ul><li>Symmetrical </li></ul><ul><li>Centered </li></ul><ul><li>Equivalent on both sides </li></ul><ul><li>Formal </li></ul><ul><li>Static </li></ul><ul><li>Not necessarily identical </li></ul><ul><li>But equal weight </li></ul><ul><li>Gives impression of stability </li></ul><ul><li>unchanging </li></ul>
  29. 29. Balance <ul><li>Asymmetrical </li></ul><ul><li>Off-center </li></ul><ul><li>Dynamic balance </li></ul><ul><li>Informal </li></ul><ul><li>Active </li></ul>
  30. 30. Balance <ul><li>Rule of thirds </li></ul>
  31. 31. Screen Design Concepts <ul><li>Contrast </li></ul><ul><li>Repetition </li></ul><ul><li>Alignment </li></ul><ul><li>Proximity </li></ul>
  32. 32. Contrast <ul><li>Sufficient difference between foreground and background </li></ul><ul><li>Sufficient difference between foreground and background </li></ul><ul><li>Primary and secondary focal points </li></ul><ul><li>Use size , bold , italics to draw attention </li></ul>C C C
  33. 33. Repetition <ul><li>Consistent use of font, color, background, graphic style, transition, animation … creates unity </li></ul><ul><li>Repetition with variation creates emphasis </li></ul><ul><ul><li>Training your viewer </li></ul></ul>
  34. 34. Alignment <ul><li>Flush left </li></ul><ul><li>Standard </li></ul><ul><li>Predictable </li></ul><ul><li>Flush right </li></ul><ul><li>Unusual </li></ul><ul><li>Interesting </li></ul>Centered Harder to read Pick one and stick to it Not too close to the edge of the screen
  35. 35. Proximity <ul><li>Indicate relationships between items by grouping them together </li></ul>Allow empty space
  36. 36. Building Interaction Label the parts of the canoe
  37. 37. Building Interaction
  38. 38. Building Interaction
  39. 39. Building Interaction The Pictou Ferryboat is full when it has ten cars on board. It is also full when it has six trucks on board. The ferryboat never carries cars and trucks at the same time. The ferryboat made five trips across the river and was full on each trip. It carried a total of 42 cars and trucks across the river. How many cars did the ferryboat carry altogether in the five trips?

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