The New Strategy

by Matthew Milan on Nov 25, 2009

6,443 views

An Ignite format presentation I did at Toronto Ignite 2 in November 2009 on how to think differently about strategy. Video of the talk can be found here: http://bit.ly/8O7Bj3

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An Ignite format presentation I did at Toronto Ignite 2 in November 2009 on how to think differently about strategy. Video of the talk can be found here: http://bit.ly/8O7Bj3

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The New Strategy — Presentation Transcript

THE NEW STRATEGY Ignite Toronto Part Deux Matthew Milan @mmilan

You SUCK at Strategy

STRATEGY IS DEAD

To improve our ability to shape and adapt to unfolding circumstances, so that we (as individuals or as groups) can survive on our own terms.

#import “Richarddawkins.h” #import “Johnboyd.h” #import “Heinzvonfoerster.h”

We are survival machines

John Boyd is my Homeboy

He who maintains the quickest rate of change survives

Grand Strategic Strategic Grand Tactical Tactical

REFLEXIVITY

I CAN HAZ FEEDBACK?

A brain is required to write a theory of a brain

You need a strategy to build a strategy (survival machine)

Strategy doesn’t plan, it learns

Intention Adaptability Reﬂexivity Learning = Survival and Success THE NEW STRATEGY Matthew Milan @mmilan

Matthew Milan , Partner at Normative Thanks for the comments Jorge, I will definitely check out your writing on the subject. I agree that the inputs are not new; there’s a rich history of this kind of thinking. 2 years ago

Are you sure you want to Yes No

Jorge Barba , Strategy Consultant at Stratige Matthew I'm glad to see other people thinking along the same lines. What you propose isn't new, there's just this belief that strategy is a detailed action plan and because most people are programmed to think in terms of steps (mechanical) as opposed to being dynamic (fluid) they follow the rule book.

This is really just a human flaw and as you point out, the differences are enormous.

The truth is the best companies shape strategy moment by moment, day by day, as they learn from their customers and their competitive environment.

To me strategy is not pursuing a detailed plan step by step, it is finding or creating options that give me an advantage at any moment.

I'm interested in reading any other content you have on this topic.

Here are few things I've written about the topic myself and would love to hear your thoughts:

>> http://game-changer.net/2009/10/07/what-is-strategy/
>> http://game-changer.net/2009/11/23/what-is-strategy-part-deux/

Thanks! 2 years ago

Matthew Milan , Partner at Normative Thanks Shem, Apologies for the cursing; it was a conscious choice. I you like the ideas but want something more developed, If would suggest checking out some of my other presentations that explore these ideas, specifically 'The Information Architect and the Fighter Pilot' and 'Architecting Value'. 2 years ago

Shem Isaac Matthew,
Thanks for the presentation. I enjoyed it and feel it's thought provoking. I was actually making a list in my mind of people I would like to show this to. The only suggestion I would like to make is that it's not necessary to curse. I'd like to see a more expansive version without the f-bomb so I can show this to some people I respect. Thanks a lot for sharing.
Shem Isaac
707-312-1626 2 years ago

Matthew Milan , Partner at Normative If you liked this presentation, you should really check out the video of the talk. http://bit.ly/8O7Bj3 It's a bit messy and a few points are rushed (my first time doing it) but the audio's decent. Take a look and let me know what you think! 2 years ago

The New Strategy

by Matthew Milan on Nov 25, 2009

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The New Strategy — Presentation Transcript