Stealing From The Information Architects

by Matthew Milan on Jul 24, 2008

11,625 views

A presentation that is not just about IA, but the need for method innovation and design thinking in the account/strategic planning world.

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A presentation that is not just about IA, but the need for method innovation and design thinking in the account/strategic planning world.

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Stealing From The Information Architects — Presentation Transcript

Warning!! Contents May Challenge Your Worldview 2 2

Stealing from the Information Architects 1. Some Context 2. Why I’m Here Today 3. Why You’re Here Today 4. You Don’t Know IA 5. Stealing From The IAs 6. Thinking Like A Thief 7. Fencing Your Loot 8. On Being Robin Hood 3

Some Context 4

Matthew Milan 5

Information Architect 8

Critical Mass 9

Insight and Planning Group 10

Paula Thornton , Social Collaboration Brahman at Consultant Note to self: Design Thinking, Visual Thinking...add Normative Thinking. So if normative is adding judgment, now we're bordering on Economic Thinking http://twurl.nl/ngut6w 3 years ago

Are you sure you want to Yes No

Paula Thornton , Social Collaboration Brahman at Consultant Now we're breaking out into some jazz, aka. Chuck Mangione, Kenny G, and John Tesh. 3 years ago

Paula Thornton , Social Collaboration Brahman at Consultant Hallelujah! Someone who knows how to talk Wurman. You're speakin' to my roots. [soul music plays softly in the background] 3 years ago

Matthew Milan , Partner at Normative Andrew - It's some kind of bug in Slideshare - I only posted it 4 or 5 weeks ago. I'm glad you saw it though; a lot of my thinking continues to be influenced by your thinking, decks and presentations. Looking forward to seeing you talk at IDEA in October! 3 years ago

andrewhinton I don't know why it took me a year to see this, but goddammit I'm glad I finally did. 3 years ago

Christian Crumlish , Consumer Experience Evangelist at AOL This talk rocks and does a better job of communicating what IA is and how it's done than just about anything else I've ever seen. 3 years ago

sgt99999 My impression was Milan was talking about software but it could apply equally well to other fields where information and methods are important. I like the really brief thought style of presentation too. 3 years ago

Stealing From The Information Architects

by Matthew Milan on Jul 24, 2008

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Stealing From The Information Architects — Presentation Transcript