Saab Drivers Never Forget
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Saab Drivers Never Forget

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A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

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Saab Drivers Never Forget Saab Drivers Never Forget Presentation Transcript

  • SAAB DRIVERS NEVER FORGET THE ROLE OF NOVELTY! IN INTERACTION DESIGN Matthew Milan, Principal & CEO
  • mmilan
  • HOW DOES INTERACTION DESIGN SUPPORT A BRAND? WHY SHOULD WE CARE ABOUT SAAB?
  • ON DECK FOR THIS EVENING NOVELTY CHANGE BRAND
  • NOVEL INTERACTIONS ENFORCE BRAND AFFINITY
  • ZOMG, MISMATCHES ARE GOOD JOHN “OODA” BOYD
  • THIS MATTERS BECAUSE
  • SOMETIMES YOU JUST HAVE TO SAY
  • F**K AFFORDANCE
  • WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION
  • INNOVATION = ! INTENTIONAL CHANGE THAT! CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING
  • LET’S RETURN TO SAAB BY WAY OF APPLE
  • BOYD’S SNOWMOBILE BICYCLE | OUTBOARD MOTOR | TANK | SKIS
  • DESIGN
  • CHANGE AS A CORE ! BRAND ATTRIBUTE
  • DESIGN INTERACTIONS
  • CUSTOMER TOUCHPOINTS