SAAB DRIVERS NEVER FORGET

THE ROLE OF NOVELTY!
IN INTERACTION DESIGN




Matthew Milan, Principal & CEO
mmilan
HOW DOES INTERACTION DESIGN
SUPPORT A BRAND?

WHY SHOULD WE CARE ABOUT SAAB?
ON DECK FOR THIS EVENING

    NOVELTY
    CHANGE
     BRAND
NOVEL INTERACTIONS ENFORCE BRAND AFFINITY
ZOMG, MISMATCHES ARE GOOD


JOHN “OODA” BOYD
THIS MATTERS BECAUSE
SOMETIMES YOU JUST HAVE TO SAY
F**K
AFFORDANCE
WHAT WE’RE REALLY TALKING
   ABOUT IS INNOVATION
INNOVATION = !
 INTENTIONAL CHANGE THAT!
CREATES VALUE BY ACHIEVING
 DIFFERNTIATED POSITIONING
LET’S RETURN TO SAAB

    BY WAY OF APPLE
BOYD’S SNOWMOBILE

BICYCLE | OUTBOARD MOTOR | TANK | SKIS
DESIGN
CHANGE AS A CORE !
 BRAND ATTRIBUTE
DESIGN INTERACTIONS
CUSTOMER TOUCHPOINTS
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
Saab Drivers Never Forget
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Saab Drivers Never Forget

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A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

Published in: Design, Business, Technology
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Saab Drivers Never Forget

  1. 1. SAAB DRIVERS NEVER FORGET THE ROLE OF NOVELTY! IN INTERACTION DESIGN Matthew Milan, Principal & CEO
  2. 2. mmilan
  3. 3. HOW DOES INTERACTION DESIGN SUPPORT A BRAND? WHY SHOULD WE CARE ABOUT SAAB?
  4. 4. ON DECK FOR THIS EVENING NOVELTY CHANGE BRAND
  5. 5. NOVEL INTERACTIONS ENFORCE BRAND AFFINITY
  6. 6. ZOMG, MISMATCHES ARE GOOD JOHN “OODA” BOYD
  7. 7. THIS MATTERS BECAUSE
  8. 8. SOMETIMES YOU JUST HAVE TO SAY
  9. 9. F**K AFFORDANCE
  10. 10. WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION
  11. 11. INNOVATION = ! INTENTIONAL CHANGE THAT! CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING
  12. 12. LET’S RETURN TO SAAB BY WAY OF APPLE
  13. 13. BOYD’S SNOWMOBILE BICYCLE | OUTBOARD MOTOR | TANK | SKIS
  14. 14. DESIGN
  15. 15. CHANGE AS A CORE ! BRAND ATTRIBUTE
  16. 16. DESIGN INTERACTIONS
  17. 17. CUSTOMER TOUCHPOINTS
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