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Saab Drivers Never Forget
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Saab Drivers Never Forget

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A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

Published in: Design, Business, Technology

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  • 1. SAAB DRIVERS NEVER FORGET THE ROLE OF NOVELTY! IN INTERACTION DESIGN Matthew Milan, Principal & CEO
  • 2. mmilan
  • 3. HOW DOES INTERACTION DESIGN SUPPORT A BRAND? WHY SHOULD WE CARE ABOUT SAAB?
  • 4. ON DECK FOR THIS EVENING NOVELTY CHANGE BRAND
  • 5. NOVEL INTERACTIONS ENFORCE BRAND AFFINITY
  • 6. ZOMG, MISMATCHES ARE GOOD JOHN “OODA” BOYD
  • 7. THIS MATTERS BECAUSE
  • 8. SOMETIMES YOU JUST HAVE TO SAY
  • 9. F**K AFFORDANCE
  • 10. WHAT WE’RE REALLY TALKING ABOUT IS INNOVATION
  • 11. INNOVATION = ! INTENTIONAL CHANGE THAT! CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING
  • 12. LET’S RETURN TO SAAB BY WAY OF APPLE
  • 13. BOYD’S SNOWMOBILE BICYCLE | OUTBOARD MOTOR | TANK | SKIS
  • 14. DESIGN
  • 15. CHANGE AS A CORE ! BRAND ATTRIBUTE
  • 16. DESIGN INTERACTIONS
  • 17. CUSTOMER TOUCHPOINTS

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