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Leading With Insight

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Some thoughts on insight, how to generate it and how to use it to drive great thinking.

Some thoughts on insight, how to generate it and how to use it to drive great thinking.

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  • charcoal charcoal This is a very insightful piece. Thanks to Matthew. 11 months ago
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  • annamariemarx85 annamariemarx85 Really interesting slides. Nicely done.

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    2 years ago
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  • bud354in bud354in great presentation 3 years ago
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  • desh05 desh05 great presentation! anyway, who's richard feynman? 3 years ago
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  • tSherrell Trent Sherrell, Information Architect at tSherrell.com Matthew,

    Just heard the IA Summit podcast of this presentation. Fantastic. Should be required viewing/listening and of course, implementing. Thanks for the 'insight'.

    Kindest regards,
    Trent Sherrell
    3 years ago
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  • Timmwardion Tim Beveridge, Digital Strategist Awesome! 4 years ago
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  • vdevicq Vicente Vicq Whow! Great visuals. 4 years ago
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  • jted Jason Theodor, Creative Director, Writer, Speaker at Publicis Groupe Toronto Now I'm going to have to find and watch old Columbo episodes. I only know Peter Falk from the Princess Bride and Wings of Desire. 5 years ago
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  • mmilan Matthew Milan, Partner at Normative Hey Cody, thanks for the feedback and thoughts. I’ve given this talk a couple of times for the company I work for as well as our clients, and with the accompanying narrative, the points I’m trying to get across are much clearer and very close (if not the same) to your assertions.

    On slides 50 and 51, the examples are both based on projects that I have been involved with and lead from a research and design strategy perspective during the last five years. They’re both examples that frame a recurring theme that I’ve seen in my work. This theme is that that the *amount* of research does not drive insight generation, but rather the *focus* of the research drives successful insight generation.

    What I’m actually saying is that good methods *can* lead to great insights, but the application of the methods alone is not enough - you also have to have focus the research to uncover what is not known, rather then validate what is already known. It’s not an insight if you already knew it because it doesn’t improve your understanding of the nature of the problem at hand. My experience is that the 'research for the sake of validation' issue is quite common, and on larger research projects, it’s an easy trap to fall into.

    With respect to your points about creativity, I have two thoughts. My first is that I believe that all people are capable of incredible creativity, but that most of us need some guidance to tap into this capability. Those that can do it easily fall into the Feynman camp - naturally gifted and comfortable with thinking abductively and synthetically. Most of us are more like Columbo - we can be just as good, but we need a bit of direction in order to unleash it.

    My second thought is that insights aren’t the same as ideas. Ideas may or may not be driven by an insight; they are a creative concept based on a specific perspective. Insights on the other hand are piece of understanding that leads to a fundamentally better and more focused grasp of the nature of a problem (a new perspective), which can then be used to fuel the idea generation process.

    I’ll be giving this talk again internally in couple of weeks - I’m going to see if I can arrange to record it to turn this into a proper slidecast. I think it will help to illuminate some of the opinions I have a bit more clearly.
    5 years ago
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  • mmilan Matthew Milan, Partner at Normative Downloading now enabled. Go crazy 5 years ago
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