What are we
designing for?

Situation
A relative position or combination of circumstances at a certain moment
The way in which something is placed in relation to its surroundings
A particular or striking complex of affairs at a stage in the action of a narrative

Situation > Location?

Situation > Information?

Situation > Software?

Who are we designing for?
What are we enabling?
Where is the value?

The Web is People

The Web is Machines

us
situate.

Subtle World

In striving for convergence, we have lost meaning and
specificity. The overuse of generic terms has had a
channeling effect, leading debate along narrow lines and
ultimately limiting it. We need a range of terms, a more
robust collection, with more complexity, nuance,
unpredictability and creativity.
Peter Mulvihill
Futures Journal, 2007

Design for the future

kthxbai

Past:Objects
Present:Experiences
Future:Situations

In situations:
DESIGNHAPPENS

Locations or Destinations

Information or Outcomes

Software or Language

What are you
designing for?