Cooking with Fire
Stories, Lessons and Ideas From a Year Spent Building a Culture of Design
Cooking With Fire
Who’s cooking?
Business Bromance
http://www.flickr.com/photos/sunsetgirl_creations/3005640482/
On Today’s Show: Chef Alex!

1. Talk About Akoha

   2. Talk About Design

3. Talk About Learning Design

  4. Talk About ...
Being Akohan
Being Akohan




http://www.flickr.com/photos/tojosan/3270422401/
Being Akohan
Being Akohan
Discovering Design
Designing for TED




 http://www.flickr.com/photos/tedconference/3259314585
TED Time Constraints
http://www.flickr.com/photos/brianwallace/365651675
Breaking Some Eggs
How Exactly Is This Useful To Me?
The Big Underpants
A Dash of Design
Cooking Isn’t Easy

http://www.flickr.com/photos/wink/344716250
Realization: Design Isn’t Easy




http://www.flickr.com/photos/wink/344716250
Gaining Some Design Direction
Cooks, or Cooking?




http://www.flickr.com/photos/joebenjamin/1449932179
Cooks, or Cooking?
http://www.flickr.com/photos/87612113@N00/2974427/
Hypothesis: Anyone Can Cook
Cooking the Akohan Way
Do We Need a Cookbook or a Menu?
Building a common language for the team
Survival of your coffee?




Building a common language for the team
You Need Two Things: Training & Recipes
Show picture of Dubberly PDF here and talk about
    all the different descriptions of design - 1 min



                 ...
Sketching Out a Model
The Double Diamond




 http://www.designcouncil.org.uk/About-Design/
managingdesign/The-Study-of-the-Design-Process/
Akoha Design Platform
  How we think about doing design
What is our design platform?



•   Our design platform articulates the way that
    Akoha thinks about and manages design...
What is the Akoha design
             vision?


•   Our design vision is to “improve the world by
    improving people”

•...
What are our design criteria?


•   Everything we design must:
1. Be measurable
2. Solve tangible problems
3. Help people ...
Why the vision and criteria?


1. Our vision communicates what we do as a
   business. This is our value proposition.
2. O...
What is the Akoha design
          process?

• Our design process is customer centered,
   evidence based and focused on l...
What is the Akoha design
          process?

• Our process, and everything we design is situated
   within the frame of a ...
What does our design
         process look like?

1. Explore
What does our design
         process look like?

1. Explore   2. Understand
What does our design
         process look like?

1. Explore   2. Understand   3. Ideate
What does our design
         process look like?

1. Explore   2. Understand   3. Ideate   4. Prototype
What does our design
         process look like?

1. Explore   2. Understand   3. Ideate   4. Prototype
Our process is continuous.
Our process can be parallel.
Our process can be
 asynchronous.
What is a divergent activity?


             To “diverge” means to
                head in different
              directi...
Our process is based on two
     types of activities



         Divergent   Convergent
What is a divergent activity?



             Divergent activities
             allow us generate
                 possibi...
What are some examples of
  divergent activities?


              Brainstorming

                       Backcasting
      ...
What is a convergent
     activity?


        To “converge” means to
             bring together.
         Convergent acti...
What is a convergent
     activity?


         Convergent activities
          allow us integrate
             perspectives
What are examples of
convergent activities?


          Mental models

              Sketching (sometimes!)

           Cr...
How does divergence help
     our thinking?


          Divergent thinking helps
             us understand our
          ...
How does convergence help
      our thinking?


             Convergent thinking
               helps us develop
         ...
How does divergence help
     our making?


           Divergent creativity
           helps us generate a
           wide...
How does convergence help
      our making?


           Convergent creativity
           helps us integrate the
         ...
What does our design
   process look like?

1. Explore   2. Understand   3. Ideate   4. Prototype
Our process is simple and
        adaptable.

1. Explore   2. Understand   3. Ideate   4. Prototype




Divergent    Conve...
Framing the process




Our process helps us to work on answering the
challenge laid out in our design vision:
How do we i...
Framing the process




Our entire team may participate in a set of design
activities.
Framing the process




Different parts of our team may participate in
different design activities.
Framing the process




In all cases, we’re collaborating to work towards
attaining our design vision.
Cooking as a Team
Theory: Get the Right Environment
Making a Space For Design
Recommendation: Use Healthy Ingredients
Going Deeper
Lesson: The Devil’s in the Details


http://www.flickr.com/photos/abbyladybug/3627947764
Insight: Sometimes the best cooking is fusion
It’s Just a Design Problem
One Year Later
Reflecting on Design
Fact: You’ll Probably Burn Dinner a Few Times

http://www.flickr.com/photos/abbyladybug/3627947764
Anyone Can Cook. Not Everyone Wants To.




http://www.flickr.com/photos/phdstudent/115127171
Lesson: Participatory Design is Tough

http://www.flickr.com/photos/26071225@N04/3038922759/
Fact: Design is a Hard Sell, Even in a Startup
Facilitate or Die!




http://www.flickr.com/photos/criminalintent/3172180022
Opinion: You Can Only Have One Head Chef




http://www.flickr.com/photos/st3f4n/2885960896
Design is Conversation
Divergent thinking is easier than convergent thinking
Tip: It Helps to Use Wholesome Ingredients
Suggestion: Use Everything in Your Kitchen
Good Design Doesn’t Have To Be Expensive
Experience: You Learn to Cook by Cooking
Don’t be afraid to play with the recipe
Thanks!




alex@akoha.com      matthew@normativedesign.com
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Cooking With Fire CanUx 2009 Public

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A talk that Alex Eberts and I presented at CanUX 2009 in Banff on the lessons we've learned over the last year helping Akoha integrate a strategic design practice with lean startup and customer development frameworks.

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  • GREAT prezo, gentlemen. If more companies used this approach, we'd all be better off.
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Cooking With Fire CanUx 2009 Public

  1. 1. Cooking with Fire Stories, Lessons and Ideas From a Year Spent Building a Culture of Design
  2. 2. Cooking With Fire
  3. 3. Who’s cooking?
  4. 4. Business Bromance http://www.flickr.com/photos/sunsetgirl_creations/3005640482/
  5. 5. On Today’s Show: Chef Alex! 1. Talk About Akoha 2. Talk About Design 3. Talk About Learning Design 4. Talk About What We Learned 5. Talk About How Painful Fun it Was
  6. 6. Being Akohan
  7. 7. Being Akohan http://www.flickr.com/photos/tojosan/3270422401/
  8. 8. Being Akohan
  9. 9. Being Akohan
  10. 10. Discovering Design
  11. 11. Designing for TED http://www.flickr.com/photos/tedconference/3259314585
  12. 12. TED Time Constraints http://www.flickr.com/photos/brianwallace/365651675
  13. 13. Breaking Some Eggs
  14. 14. How Exactly Is This Useful To Me?
  15. 15. The Big Underpants
  16. 16. A Dash of Design
  17. 17. Cooking Isn’t Easy http://www.flickr.com/photos/wink/344716250
  18. 18. Realization: Design Isn’t Easy http://www.flickr.com/photos/wink/344716250
  19. 19. Gaining Some Design Direction
  20. 20. Cooks, or Cooking? http://www.flickr.com/photos/joebenjamin/1449932179
  21. 21. Cooks, or Cooking? http://www.flickr.com/photos/87612113@N00/2974427/
  22. 22. Hypothesis: Anyone Can Cook
  23. 23. Cooking the Akohan Way
  24. 24. Do We Need a Cookbook or a Menu?
  25. 25. Building a common language for the team
  26. 26. Survival of your coffee? Building a common language for the team
  27. 27. You Need Two Things: Training & Recipes
  28. 28. Show picture of Dubberly PDF here and talk about all the different descriptions of design - 1 min 99+ Ways To Look At Design http://www.dubberly.com/wp-content/uploads/2008/06/ddo_designprocess.pdf
  29. 29. Sketching Out a Model
  30. 30. The Double Diamond http://www.designcouncil.org.uk/About-Design/ managingdesign/The-Study-of-the-Design-Process/
  31. 31. Akoha Design Platform How we think about doing design
  32. 32. What is our design platform? • Our design platform articulates the way that Akoha thinks about and manages design activities
  33. 33. What is the Akoha design vision? • Our design vision is to “improve the world by improving people” • All of the design and implementation activities we undertake are focused on achieving this goal.
  34. 34. What are our design criteria? • Everything we design must: 1. Be measurable 2. Solve tangible problems 3. Help people to feel better about themselves.
  35. 35. Why the vision and criteria? 1. Our vision communicates what we do as a business. This is our value proposition. 2. Our criteria communicate how we make things. This is how we create our value.
  36. 36. What is the Akoha design process? • Our design process is customer centered, evidence based and focused on learning from our actions. • It is inclusive, collaborative and accountable. • Everything we do is focused on achieving our vision, and grounded in our core criteria.
  37. 37. What is the Akoha design process? • Our process, and everything we design is situated within the frame of a playful experience. • Our product is a playful experience, and it is produced through a playful experience. • Our work is the product of how we work.
  38. 38. What does our design process look like? 1. Explore
  39. 39. What does our design process look like? 1. Explore 2. Understand
  40. 40. What does our design process look like? 1. Explore 2. Understand 3. Ideate
  41. 41. What does our design process look like? 1. Explore 2. Understand 3. Ideate 4. Prototype
  42. 42. What does our design process look like? 1. Explore 2. Understand 3. Ideate 4. Prototype
  43. 43. Our process is continuous.
  44. 44. Our process can be parallel.
  45. 45. Our process can be asynchronous.
  46. 46. What is a divergent activity? To “diverge” means to head in different directions. Divergent activities allow us explore options
  47. 47. Our process is based on two types of activities Divergent Convergent
  48. 48. What is a divergent activity? Divergent activities allow us generate possibilities
  49. 49. What are some examples of divergent activities? Brainstorming Backcasting Sketching (sometimes!)
  50. 50. What is a convergent activity? To “converge” means to bring together. Convergent activities allow us to focus our thinking
  51. 51. What is a convergent activity? Convergent activities allow us integrate perspectives
  52. 52. What are examples of convergent activities? Mental models Sketching (sometimes!) Creating personas
  53. 53. How does divergence help our thinking? Divergent thinking helps us understand our customers from many different perspectives
  54. 54. How does convergence help our thinking? Convergent thinking helps us develop insights that we can use to understand the needs of our customers
  55. 55. How does divergence help our making? Divergent creativity helps us generate a wide range of ideas.
  56. 56. How does convergence help our making? Convergent creativity helps us integrate the best elements of our ideas into a focused solution
  57. 57. What does our design process look like? 1. Explore 2. Understand 3. Ideate 4. Prototype
  58. 58. Our process is simple and adaptable. 1. Explore 2. Understand 3. Ideate 4. Prototype Divergent Convergent Divergent Convergent
  59. 59. Framing the process Our process helps us to work on answering the challenge laid out in our design vision: How do we improve the world by improving people?
  60. 60. Framing the process Our entire team may participate in a set of design activities.
  61. 61. Framing the process Different parts of our team may participate in different design activities.
  62. 62. Framing the process In all cases, we’re collaborating to work towards attaining our design vision.
  63. 63. Cooking as a Team
  64. 64. Theory: Get the Right Environment
  65. 65. Making a Space For Design
  66. 66. Recommendation: Use Healthy Ingredients
  67. 67. Going Deeper
  68. 68. Lesson: The Devil’s in the Details http://www.flickr.com/photos/abbyladybug/3627947764
  69. 69. Insight: Sometimes the best cooking is fusion
  70. 70. It’s Just a Design Problem
  71. 71. One Year Later
  72. 72. Reflecting on Design
  73. 73. Fact: You’ll Probably Burn Dinner a Few Times http://www.flickr.com/photos/abbyladybug/3627947764
  74. 74. Anyone Can Cook. Not Everyone Wants To. http://www.flickr.com/photos/phdstudent/115127171
  75. 75. Lesson: Participatory Design is Tough http://www.flickr.com/photos/26071225@N04/3038922759/
  76. 76. Fact: Design is a Hard Sell, Even in a Startup
  77. 77. Facilitate or Die! http://www.flickr.com/photos/criminalintent/3172180022
  78. 78. Opinion: You Can Only Have One Head Chef http://www.flickr.com/photos/st3f4n/2885960896
  79. 79. Design is Conversation
  80. 80. Divergent thinking is easier than convergent thinking
  81. 81. Tip: It Helps to Use Wholesome Ingredients
  82. 82. Suggestion: Use Everything in Your Kitchen
  83. 83. Good Design Doesn’t Have To Be Expensive
  84. 84. Experience: You Learn to Cook by Cooking
  85. 85. Don’t be afraid to play with the recipe
  86. 86. Thanks! alex@akoha.com matthew@normativedesign.com
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