Cooking With Fire CanUx 2009 Public
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Cooking With Fire CanUx 2009 Public

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A talk that Alex Eberts and I presented at CanUX 2009 in Banff on the lessons we've learned over the last year helping Akoha integrate a strategic design practice with lean startup and customer ...

A talk that Alex Eberts and I presented at CanUX 2009 in Banff on the lessons we've learned over the last year helping Akoha integrate a strategic design practice with lean startup and customer development frameworks.

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Cooking With Fire CanUx 2009 Public Presentation Transcript

  • 1. Cooking with Fire Stories, Lessons and Ideas From a Year Spent Building a Culture of Design
  • 2. Cooking With Fire
  • 3. Who’s cooking?
  • 4. Business Bromance http://www.flickr.com/photos/sunsetgirl_creations/3005640482/
  • 5. On Today’s Show: Chef Alex! 1. Talk About Akoha 2. Talk About Design 3. Talk About Learning Design 4. Talk About What We Learned 5. Talk About How Painful Fun it Was
  • 6. Being Akohan
  • 7. Being Akohan http://www.flickr.com/photos/tojosan/3270422401/
  • 8. Being Akohan
  • 9. Being Akohan
  • 10. Discovering Design
  • 11. Designing for TED http://www.flickr.com/photos/tedconference/3259314585
  • 12. TED Time Constraints http://www.flickr.com/photos/brianwallace/365651675
  • 13. Breaking Some Eggs
  • 14. How Exactly Is This Useful To Me?
  • 15. The Big Underpants
  • 16. A Dash of Design
  • 17. Cooking Isn’t Easy http://www.flickr.com/photos/wink/344716250
  • 18. Realization: Design Isn’t Easy http://www.flickr.com/photos/wink/344716250
  • 19. Gaining Some Design Direction
  • 20. Cooks, or Cooking? http://www.flickr.com/photos/joebenjamin/1449932179
  • 21. Cooks, or Cooking? http://www.flickr.com/photos/87612113@N00/2974427/
  • 22. Hypothesis: Anyone Can Cook
  • 23. Cooking the Akohan Way
  • 24. Do We Need a Cookbook or a Menu?
  • 25. Building a common language for the team
  • 26. Survival of your coffee? Building a common language for the team
  • 27. You Need Two Things: Training & Recipes
  • 28. Show picture of Dubberly PDF here and talk about all the different descriptions of design - 1 min 99+ Ways To Look At Design http://www.dubberly.com/wp-content/uploads/2008/06/ddo_designprocess.pdf
  • 29. Sketching Out a Model
  • 30. The Double Diamond http://www.designcouncil.org.uk/About-Design/ managingdesign/The-Study-of-the-Design-Process/
  • 31. Akoha Design Platform How we think about doing design
  • 32. What is our design platform? • Our design platform articulates the way that Akoha thinks about and manages design activities
  • 33. What is the Akoha design vision? • Our design vision is to “improve the world by improving people” • All of the design and implementation activities we undertake are focused on achieving this goal.
  • 34. What are our design criteria? • Everything we design must: 1. Be measurable 2. Solve tangible problems 3. Help people to feel better about themselves.
  • 35. Why the vision and criteria? 1. Our vision communicates what we do as a business. This is our value proposition. 2. Our criteria communicate how we make things. This is how we create our value.
  • 36. What is the Akoha design process? • Our design process is customer centered, evidence based and focused on learning from our actions. • It is inclusive, collaborative and accountable. • Everything we do is focused on achieving our vision, and grounded in our core criteria.
  • 37. What is the Akoha design process? • Our process, and everything we design is situated within the frame of a playful experience. • Our product is a playful experience, and it is produced through a playful experience. • Our work is the product of how we work.
  • 38. What does our design process look like? 1. Explore
  • 39. What does our design process look like? 1. Explore 2. Understand
  • 40. What does our design process look like? 1. Explore 2. Understand 3. Ideate
  • 41. What does our design process look like? 1. Explore 2. Understand 3. Ideate 4. Prototype
  • 42. What does our design process look like? 1. Explore 2. Understand 3. Ideate 4. Prototype
  • 43. Our process is continuous.
  • 44. Our process can be parallel.
  • 45. Our process can be asynchronous.
  • 46. What is a divergent activity? To “diverge” means to head in different directions. Divergent activities allow us explore options
  • 47. Our process is based on two types of activities Divergent Convergent
  • 48. What is a divergent activity? Divergent activities allow us generate possibilities
  • 49. What are some examples of divergent activities? Brainstorming Backcasting Sketching (sometimes!)
  • 50. What is a convergent activity? To “converge” means to bring together. Convergent activities allow us to focus our thinking
  • 51. What is a convergent activity? Convergent activities allow us integrate perspectives
  • 52. What are examples of convergent activities? Mental models Sketching (sometimes!) Creating personas
  • 53. How does divergence help our thinking? Divergent thinking helps us understand our customers from many different perspectives
  • 54. How does convergence help our thinking? Convergent thinking helps us develop insights that we can use to understand the needs of our customers
  • 55. How does divergence help our making? Divergent creativity helps us generate a wide range of ideas.
  • 56. How does convergence help our making? Convergent creativity helps us integrate the best elements of our ideas into a focused solution
  • 57. What does our design process look like? 1. Explore 2. Understand 3. Ideate 4. Prototype
  • 58. Our process is simple and adaptable. 1. Explore 2. Understand 3. Ideate 4. Prototype Divergent Convergent Divergent Convergent
  • 59. Framing the process Our process helps us to work on answering the challenge laid out in our design vision: How do we improve the world by improving people?
  • 60. Framing the process Our entire team may participate in a set of design activities.
  • 61. Framing the process Different parts of our team may participate in different design activities.
  • 62. Framing the process In all cases, we’re collaborating to work towards attaining our design vision.
  • 63. Cooking as a Team
  • 64. Theory: Get the Right Environment
  • 65. Making a Space For Design
  • 66. Recommendation: Use Healthy Ingredients
  • 67. Going Deeper
  • 68. Lesson: The Devil’s in the Details http://www.flickr.com/photos/abbyladybug/3627947764
  • 69. Insight: Sometimes the best cooking is fusion
  • 70. It’s Just a Design Problem
  • 71. One Year Later
  • 72. Reflecting on Design
  • 73. Fact: You’ll Probably Burn Dinner a Few Times http://www.flickr.com/photos/abbyladybug/3627947764
  • 74. Anyone Can Cook. Not Everyone Wants To. http://www.flickr.com/photos/phdstudent/115127171
  • 75. Lesson: Participatory Design is Tough http://www.flickr.com/photos/26071225@N04/3038922759/
  • 76. Fact: Design is a Hard Sell, Even in a Startup
  • 77. Facilitate or Die! http://www.flickr.com/photos/criminalintent/3172180022
  • 78. Opinion: You Can Only Have One Head Chef http://www.flickr.com/photos/st3f4n/2885960896
  • 79. Design is Conversation
  • 80. Divergent thinking is easier than convergent thinking
  • 81. Tip: It Helps to Use Wholesome Ingredients
  • 82. Suggestion: Use Everything in Your Kitchen
  • 83. Good Design Doesn’t Have To Be Expensive
  • 84. Experience: You Learn to Cook by Cooking
  • 85. Don’t be afraid to play with the recipe
  • 86. Thanks! alex@akoha.com matthew@normativedesign.com