Being global monitor, 2012 fibep congress
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Being global monitor, 2012 fibep congress

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Helping enterprises and entrepreneurs to understand new markets, meet partners and grow

Helping enterprises and entrepreneurs to understand new markets, meet partners and grow

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Being global monitor, 2012 fibep congress Presentation Transcript

  • 1. 1
  • 2. Enrique Fárez is a journalist, consultant and entrepreneur  As a journalist, he has worked in radio, news agencies, newspapers and press offices of companies and institutions.  As a consultant, advising media companies in various media (radio, press, radio and online) and has developed communication and marketing strategies for companies and institutions.  As an entrepreneur, he has experience in magazines and online media in aspects of content and editorial, advertising, promotional ... 2 2
  • 3. Part 1: Media Monitor Companies as experts in the economic, social, political reality in markets where they operate Part 2: Antecedent: MMI Sectoral Reports Project Part 3: A new frontier for MMC: the FIBEP´s international network of internationalization support services 3
  • 4. Part 1: Media Monitor Companies as experts in the economic, social, political reality in markets where they operate 4
  • 5. A Media Monitor Company (MMC) is, in fact, an Expert in the economic, social, political reality in markets where it operates. 5
  • 6. This enormous knowledge, personal relations and databases, acquired through years in cataloging & classifaying of all kind of information, is very precious to help clients, Enterprises and entrepreneurs to understand new markets, meet partners and grow 6
  • 7. MMC may provide assistance to enterprises and entrepreneurs who are looking for new markets or/and partners, and to those who help them in such process (public sector, government offices, enterprise organizations, etc) 7
  • 8. Important: is not only about databases!. Databases is only a first step, is the ground where to build a long term relationship. 8
  • 9. We are talking about providing real kowledge and access to key decision-makers in most important national or local companies and organizations, 9
  • 10. Key decision-makers with whom MMC´s have developed already a long-tearm confidential relationship. MMC´s know about their messages, objectives, business or communication strategies... 10
  • 11. Part 2: Antecedent: MMI Sectoral Reports Project 11
  • 12. MMI Sectoral Reports Project (in incubation now) aims to provide custom reports and business information on demand and market information about Spain, Morocco, Colombia, Panama and, soon, Dominican Republic. 12
  • 13. Sectoral Reports is supported by MMI Media Monitor International, a Spanish company, stablished in 1992, which has presence in 9 markets of 6 countries in Europe, Africa and Latin America through a network of owned and franchised officces, since 2005. 13
  • 14. MMI has a unique technology which allows monitoring and intelligent analysis of news media, and which supports the development of business reports by sector, reports of economic conditions, competition in these countries. 14
  • 15. For the preparation of sectoral reports, MMI collects, examines, synthesizes and translates each and every one of the last news broadcast in the media of the country of your interest. 15
  • 16. We provide information about your company, your competitors and your industry, information that is supplemented with other studies and available reports. 16
  • 17. Our goal is provide your enterprise with specific, updated, 100% a day, market information, so you can develop appropriate strategies to ensure success in your business career, both in their country of origin and in new markets. 17
  • 18. Thus, compared to other market information resources, available from institutions and other companies, MMI Sectoral Reports Project offers: 18
  • 19.  Personalized and targeted information: locating and synthesizing information from your sector or subsector, but not limited to providing general information and not specific to their particular interests. 19
  • 20.  Sensitive to market trends and new niche activities: we break down each of the sub-sectors in adapting to market trends. 20
  • 21.  Updated: with MMI is guaranteed to have the latest information available at the time of contracting the study, which is initiated only upon request, at which our analysts and documentary traces the documents that exist in databases nuesras own news and external. 21
  • 22.  Reliable: MMI was founded in 1992 that receives the support of major Spanish and European institutions in the development and its technology and international development process. It also has a quality certificate ISO 9001:2000. 22
  • 23.  Information from 5 countries in 3 continents: MMI is specialized on information about Spain, Morocco, Colombia, Panama and, soon, Dominican Republic. 23
  • 24. Part 3: A new frontier for MMC: the FIBEP´s international network of internationalization support services 24
  • 25. MMI presents Being Global Monitor, the Support Services for Internationalization International Network Project. In order to be more competitive, MMC must develope new skills:  Transform databases into knowledge  Transform actual media monitoring services clients into a strategic alliance relationship  Deepen the knowledge of the clients business objectives 25
  • 26. Being Global Monitor Project requires developing partnerships and alliances amongst  Fibep MMC  Other consultancy businesses  Government offices and enterprise organizations which helps enterprise internationalization  Media 26
  • 27. Thus, Being Global Monitor should provide a complete service program forn actual MMC clientes, entrepeneurs, startups and SME: 1. Actual clients: Identify internationalization opportunitties (partnerts, alliances, markets...) and provide visibility 2. Entrepeneurs, startups and SME:.Identify companies with potential for internationalization 3. Evaluate the role of internationalization in the context of the business model of the company. 4. Set clear objectives in establishing partnerships and Joint Ventures 5. Identify partners to meet the objectives 27
  • 28. 6. Strengthen the resources and language skills of the company 7. Encourage the meeting and knowledge, identify similarities and points of common interest 8. Improve mutual trust (mutual visits) 9. Assist in the establishment of protocols for joint ventures 10. Help to measure, evaluate and improve the benefits of cooperation 11. Extracting knowledge from cooperation and refeeding Being Global Monitor Network 28
  • 29. Being Global Monitor, A new frontier for MMC & Fibeb 29