Present – 21st Century• In-store Dietitians• Season’s Magazine• 228 stores in over 8 states• New items: Baking stone breads and sushi Hy-Vee 2010
Values and Vision• Mission Statement“Making lives, easier, healthier, and happier.”• Slogan“A helpful smile, in ever aisle.”• Goals • Excellent customer service • quality foods • low prices Hy-vee Ad Helpful smile!
Values and Vision• Promotes healthy lifestyles • Health Market • In-store Dietitians • NuVal Nutritional Scoring System • 1-100 • Health Section on Website
Values and Vision• Sustainability Mission • “To promote the well-being of our customers, employees, communities, and the global environment.”• What is Hy-Vee doing? • Energy and resource conservation • Waste reduction and recycling • Product sourcing and packaging• What can you do? • Use a reusable bag • Purchase green products
Programs• Live Healthy America • Promotes health and well-being • 100 days wellness challenge • Making lives healthier• Upromise • “Buy groceries, save for college.” • Brands • Nestle, Tylenol, Lysol • Upromise account • Making lives easier and happier • Guilt-free shopping