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MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
MMICC 2010 - NUS
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MMICC 2010 - NUS

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  • 1. Turning Dreams <br />IntoReality<br />
  • 2. AGENDA<br />Situational Analysis <br />Issues <br />MULTISENSORY<br />EXPERIENCE<br />GEOGRAPHIC<br />EXPANSION<br />Implementation <br />Financials <br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 3. Valuable Resources with strong focused operations <br />Valuable Resources<br /><ul><li> Creative talents
  • 4. Strong brand name</li></ul>Strong Focused Operations<br /><ul><li> 13 Resident, 10 Touring shows
  • 5. Operating mostly in North America
  • 6. Partners with Casino Operators</li></ul>Lucrative Target Market <br />Key Principles <br /><ul><li> Show before business
  • 7. Creative challenge and control
  • 8. Affluent & sophisticated individuals</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 9. Need for expansion and maintaining creative edge<br />Internal forces <br />Expression of Creativity<br /><ul><li>Constant idea generation from cells need to materialize into shows</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 10. Need for expansion and maintaining creative edge<br />Internal forces <br />Expression of Creativity<br /><ul><li>Constant idea generation from cells need to materialize into shows
  • 11. Need for new shows </li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 12. Need for expansion and maintaining creative edge<br />Internal forces <br />Expression of Creativity<br /><ul><li>Constant idea generation from cells need to materialize into shows
  • 13. Need for new shows </li></ul>Maintain creative edge <br /><ul><li>Keep creative core competency
  • 14. Constantly innovate </li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 15. Need for expansion and maintaining creative edge<br />Internal forces <br />External forces <br />Opportunities for Expansion<br />Expression of Creativity<br /><ul><li> Reputation for increasing partners </li></ul> revenues<br /><ul><li>Highly sought after
  • 16. Constant idea generation from cells need to materialize into shows
  • 17. Need for new shows </li></ul>Maintain creative edge <br /><ul><li>Keep creative core competency
  • 18. Constantly innovate </li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 19. Need for expansion and maintaining creative edge<br />External forces <br />Internal forces <br />Opportunities for Expansion<br />Expression of Creativity<br /><ul><li> Reputation for increasing partners </li></ul> revenues<br /><ul><li>Highly sought after
  • 20. New partner and market opportunities
  • 21. Constant idea generation from cells need to materialize into shows
  • 22. Need for new shows </li></ul>Maintain creative edge <br /><ul><li>Keep creative core competency
  • 23. Constantly innovate </li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 24. Need for expansion and maintaining creative edge<br />External forces <br />Internal forces <br />Opportunities for Expansion<br />Expression of Creativity<br /><ul><li> Reputation for increasing partners </li></ul> revenues<br /><ul><li>Highly sought after
  • 25. New partner and market opportunities
  • 26. Constant idea generation from cells need to materialize into shows
  • 27. Need for new shows </li></ul>Maintain creative edge <br />Increasing Competition<br /><ul><li>Keep creative core competency
  • 28. Constantly innovate
  • 29. Growing number of similar shows</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 30. Need for expansion and maintaining creative edge<br />External forces <br />Internal forces <br />Opportunities for Expansion<br />Expression of Creativity<br /><ul><li> Reputation for increasing partners </li></ul> revenues<br /><ul><li>Highly sought after
  • 31. New partner and market opportunities
  • 32. Constant idea generation from cells need to materialize into shows
  • 33. Need for new shows </li></ul>Maintain creative edge <br />Increasing Competition<br /><ul><li>Keep creative core competency
  • 34. Constantly innovate
  • 35. Growing number of similar shows
  • 36. Need to be at the forefront of innovation</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 37. Need for expansion and maintaining creative edge<br />External forces <br />Internal forces <br />Opportunities for Expansion<br />Expression of Creativity<br /><ul><li> Reputation for increasing partners </li></ul> revenues<br /><ul><li>Highly sought after
  • 38. New partner and market opportunities
  • 39. Constant idea generation from cells need to materialize into shows
  • 40. Need for new shows </li></ul>Expand globally to capture new markets<br />& <br />Deliver new forms of creativity <br />Maintain creative edge <br />Increasing Competition<br /><ul><li>Keep creative core competency
  • 41. Constantly innovate
  • 42. Growing number of similar shows
  • 43. Need to be at the forefront of innovation</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 44. Enter new markets and deliver creative content<br />Where we want to be<br />Where we are<br />Where we want to be<br />Strong permanent foothold in North America<br />Establish permanent foothold globally<br />Strong relationship with MGM<br />Build equally strong relationship with other partners<br />Issues and concerns<br />Leader in providing the most creative and forefront entertainment<br />Provide high quality and creative entertainment<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 45. Issues and Concerns <br />Issues<br />Concerns<br />Which show type<br /><ul><li>Brand dilution
  • 46. Creative control
  • 47. Cannibalization
  • 48. Over-saturation</li></ul>Which markets to enter<br /><ul><li>Creative Control
  • 49. Trust
  • 50. Sustainability
  • 51. Profitable model with non-casino operator</li></ul>Who to partner<br /><ul><li> Creative talent
  • 52. Financial and technical capabilities </li></ul>How to deliver new forms of creativity <br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 53. Strategy<br />Where we are<br />Where we want to be<br />Strong permanent foothold in North America<br />Establish permanent foothold globally<br />MULTISENSORY<br />EXPERIENCE<br />Strong relationship with MGM<br />Build equally strong relationship with other partners<br />GEOGRAPHIC<br />EXPANSION<br />High quality and creative circus entertainment provider<br />Provide the cutting edge and most creative circus entertainment<br />Key Principles <br /><ul><li>Show before business
  • 54. Creative challenge and control </li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 55. Global Expansion Considerations<br />Considerations<br />Which type of show<br />Which country to enter<br />Who to partner with<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 56. Global Expansion<br />RESIDENT<br />BIG TOP<br />ARENA<br />CRITERION<br />Allows greater technical <br />development & creativity<br />30%<br />Fit with brand image<br />15%<br />Maintain creative control<br />30%<br />Profits<br />15%<br />Resident and Arena shows provide the most viable <br />vehicles of expansion & expression of creativity<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 57. Country Selection<br />NEW YORK<br />RESIDENT CRITERION<br />LONDON<br />BERLIN<br />SYDNEY<br />SINGAPORE<br />Tourist Arrivals<br />50%<br />Reception towards <br />Performing Arts<br />25%<br />Ease of Competition<br />25%<br />London & Singapore are the most viable cities to expand into<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 58. London<br />Why London<br />Big Opportunities<br /><ul><li>High industry revenues and attendance that are continuously growing
  • 59. Boost in tourism for 2012 London Olympics</li></ul>Establish a permanent <br />foothold in London with a <br />resident show<br />Big Markets<br /><ul><li>One of the world’s highest international tourism arrivals</li></ul>Sophisticated Audience<br /><ul><li>Well established performing arts scene
  • 60. Large pool of target audience</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 61. London<br />How to Enter London<br />Partnership<br /><ul><li>No casinos
  • 62. Find a partner with the most fit
  • 63. Construct a modern theater at West End</li></ul>Society of London Theater (SOLT)<br />Why SOLT?<br /><ul><li>Trade association representing owners, producers and managers of London theaters
  • 64. They have the expertise and fit to direct CdS’s expansion in London</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 65. Global Expansion<br />NEW YORK<br />RESIDENT CRITERION<br />LONDON<br />BERLIN<br />SYDNEY<br />SINGAPORE<br />Tourist Arrivals<br />50%<br />Reception towards <br />Performing Arts<br />25%<br />Ease of Competition<br />25%<br />London & Singapore are the most viable cities to expand into<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 66. Singapore<br />Why Singapore<br />New Opportunities<br /><ul><li>Opening of 2 Integrated Resorts (IR) in Singapore : Resort World & Marina Bay Sands </li></ul>New Markets<br /><ul><li>Access to growing Asia market
  • 67. One of the highest international tourist </li></ul> arrivals globally<br />Extend Partnership with Las <br />Vegas Sands in Macao to the<br />Marina Bay Sands IR<br />Low Risk<br /><ul><li>Tried and tested casino model
  • 68. Non-Saturated Market</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 69. Singapore<br />How to Enter Singapore<br />Partnership<br /><ul><li>Upcoming casinos and integrated resorts
  • 70. Implement similar casino-operator contracts </li></ul>Marina Bay Sands<br />Why Marina Bay Sands?<br /><ul><li>Exisiting ZAIA show in Macao casino operated by Las Vegas Sands
  • 71. Both parties benefit as the IR will enjoy increased visitations while CdS will enjoy increased box office takings</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 72. Global Expansion<br />RESIDENT<br />BIG TOP<br />ARENA<br />CRITERION<br />Allows greater technical <br />development & creativity<br />30%<br />Fit with brand image<br />15%<br />Maintain creative control<br />30%<br />Profits<br />15%<br />Resident and Arena shows provide the most viable <br />vehicles of expansion & expression of creativity<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 73. Arena<br />Why Arena<br />Huge Earnings<br /><ul><li>Highest revenue & growth
  • 74. Larger audience</li></ul>Needed to Support Research<br /><ul><li>Our research partnership into Augmented Reality requires high lead time and costs</li></ul>Low Lead Time & Cost<br /><ul><li>Stage setup can be done in hours
  • 75. Show runs last for up to a week</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 76. Arena<br />Limitation<br />Addressing Limitations<br />Diluting of Brand<br /><ul><li>Better sight lines
  • 77. Enhanced lighting and décor
  • 78. Bigger choreography
  • 79. Overall an enhanced entertainment experience</li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 80. Global Expansion<br />Considerations<br />Geographic Expansion<br />Which market to enter<br />London & Singapore<br />Which type of show<br />Resident Shows <br />Arena Shows<br />Who to partner with<br />Society of London Theater<br />Marina Bay Sands<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 81. Multisensory Experience<br />MULTISENSORY<br />EXPERIENCE<br />GEOGRAPHIC<br />EXPANSION<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 82. Multisensory Experience<br />Sight<br />Sound<br />Motion<br />MULTISENSORY<br />EXPERIENCE<br />Smell<br />Feel<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 83. New Interactive Platform<br />Core Competency<br />Continuous creative innovation in shows<br />Technological Opportunity<br /><ul><li> Motion capture sensors
  • 84. Vision tracking camera
  • 85. 3D Modeling
  • 86. Interactive interface</li></ul>Create an Augmented Reality<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 87. New Interactive Platform<br />Core Competency<br />Continuous creative innovation in shows<br />RESULT<br />An interactive semi-virtual performance can be built to appeal to multiple senses<br />IMPLICATION<br />How to acquire such technology?<br />Technological Opportunity<br /><ul><li> Motion capture sensors
  • 88. Vision tracking camera
  • 89. 3D Modeling
  • 90. Interactive interface</li></ul>Create an Augmented Reality<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 91. Technological Partnership<br />AF+RFID RESEARCH LAB<br />Cirque du Soleil<br />Sight<br /><ul><li>Collaboration initiative of the Royal</li></ul> Academy of Art in the Hague & Delft <br /> University of Technology<br /><ul><li>Worked with world class </li></ul> organizations such as Van Gogh <br /> Museum in Holland <br /><ul><li>Specialize on Augmented Reality for </li></ul> art and design<br /><ul><li>A creative team to design the </li></ul> show<br /><ul><li>Provide research funds</li></ul>Sound<br />Motion<br />MULTISENSORY<br />EXPERIENCE<br />Smell<br />Feel<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 92. Limitations<br />Limitation<br />Addressing Limitations<br />Technological Complexity<br />Plan longer lead time to coincide with London Theater construction<br />High Capital Investment<br />Large revenue from increased Arena shows<br />Perceived threat of obsolesce by performers<br />Include them in the development process &<br />assure them of their required presence in live shows<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 93. 38.6% higher<br />Revenue from Recommendations higher<br />Revenue <br />5 Yr CAGR +15%<br />5 Yr CAGR +8%<br />Assumptions<br />W/O recommendation based on increased focus on Big Top while recommendations includes focus on Arenas and Multi Sensory<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 94. 80% higher<br />EBITDA from Recommendations higher<br />Revenue <br />5 Yr CAGR +20%<br />5 Yr CAGR +6%<br />Assumptions<br />W/O recommendation based on increased focus on Big Top while recommendations includes focus on Arenas and Multi Sensory<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 95. Multi Sensory Approach +ve NPV<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 96. Multi Sensory Approach +ve NPV<br />+NPV 368m <br />Remains positive even when conservative sensitivity scenarios are factored in<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 97. Revenue Breakdown<br />Revenue <br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 98. Revenue Breakdown<br />Revenue <br />Multi Sensory and Arenas will take up a significant portion of Revenue in 2014E<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 99. Implementation<br />2009<br />2010<br />2011<br />2012<br />2013<br />2014<br />Expansion<br />Arena<br />Shift Touring focus towards Arenas<br />BT<br />Big Top will be maintained but slowly phase towards Arenas <br />Singapore<br />Leverage existing partnership with Sands<br />Enter with Multi Sensory<br />London<br />Establish relationship with SOLT<br />Enter the London market<br />Begin R&D partnership<br />Constantly innovate to achieve breakthrough technologies<br />Multi Sensory<br />Create new creative experiences for Singapore and London<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 100. Implementation<br />Where we are<br />Where we want to be<br />Strong permanent foothold in North America<br />Establish permanent foothold globally<br />MULTISENSORY<br />EXPERIENCE<br />Strong relationship with MGM<br />Build equally strong relationship with other partners<br />GEOGRAPHIC<br />EXPANSION<br />High quality and creative circus entertainment provider<br />Provide the cutting edge and most creative circus entertainment<br />Key Principles <br /><ul><li>Show before business
  • 101. Creative challenge and control </li></ul>Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 102. THANK YOU<br />
  • 103. Financial Assumptions:Touring<br />Situation<br />Analysis<br />Geographic<br />Expansion<br />Multisensory<br />Experience<br />Introduction<br />Financials<br />Implementation<br />
  • 104. Why do we not implement the new technology in saturated/more mature markets?<br />Prevent cannibalisation in existing markets <br />Existing infrastructure is not made for it – requires overhaul that requires stopping original shows <br />
  • 105. Why multi sensory entertainment makes sense?<br />Aligned with your creative direction: Onedrop foundation<br />We live in an experience economy – this is what your consumers will want <br />New media is a current trend <br />
  • 106. In the event that the partnership does not work out<br />Other available partners (Eg: institution in Nottingham institution)<br />Governmental organisations are interested in such technology – gov support (eg: Singapore) <br />Emergence of research labs conducting the relevant research <br />
  • 107. In the event that the partnership does not work out<br />Other available partners (Eg: institution in Nottingham institution)<br />Governmental organisations are interested in such technology – gov support (eg: Singapore) <br />Emergence of research labs conducting the relevant research <br />
  • 108. How is it possible in London now? <br />Other available partners (Eg: institution in Nottingham institution)<br />Governmental organisations are interested in such technology – gov support (eg: Singapore) <br />Emergence of research labs conducting the relevant research <br />
  • 109. Completely phase out big top eventually<br />Big top restricts creativity<br />Beyond the normadic roots (known for creativity)<br />
  • 110. 35 other big scale shows on the Vegas Strip  very competitive<br />We have 7 resident shows on in Vegas  cannibalisation<br />Ex CdS employee Franco Dragone has a similar show just next door (Le Reve- aquatic show)<br />Explore new markets that are less competitive <br />

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