MMICC 2010 - MCG

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  • Cirque is an international circus -(Early 1980`s) launched by street performeres in small town – Baie-St-Paul Experience: Invoke Imagination, Provoke Senses, Evoke Emotions
  • Show Structure Touring Shows (Arenas, Big Top) Resident Shows Global Scale (To Date) -8 worldwide touring shows, 7 Vegas residential, 2 New York, one each in Macao, Orlando & Tokyo
  • Ie: retaining control
  • CHECK MARKS & Xs
  • CHECK MARKS & Xs
  • Why Hong KongÉ
  • New Territories Why Select a Partner (Explain the need too)
  • -Explain that Disney meets Decision Criteria Disney: Finctional Charcters & Stories Experience: Leverage Current Relationship Complimentary Strengths (Company Vision) Enhance both companies Brand Value Global Reach
  • - Specific to Disney Resort -
  • Why Hong KongÉ
  • Why Hong KongÉ
  • Why Hong KongÉ
  • World of Mystere,
  • MMICC 2010 - MCG

    1. 1. Marta Jablonaska Lani Adeoye Marie-Pierre Herve Nadia Sayed
    2. 2. <ul><li>AGENDA </li></ul><ul><li>Current Situation </li></ul><ul><li>Executive Summary </li></ul><ul><li>Guiding Principles </li></ul><ul><li>Recommendation </li></ul><ul><li>Implementation </li></ul><ul><li>Wrap-up </li></ul>
    3. 3. Current Situation Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up <ul><li>25+ year legacy </li></ul><ul><li>Creative genius Guy Laliberte </li></ul><ul><li>Nomadic roots </li></ul>ÌNVOKE IMAGINATION.... PROVOKE SENSES... EVOKE EMOTIONS
    4. 4. <ul><li>Worldwide </li></ul>Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up 12 RESIDENT (7) (2) Macao Orlando, Tokyo 8 TOURING
    5. 5. Current Successes Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up
    6. 6. 3 Pillars of Sustainability <ul><ul><li>*IMPLICATION : overly dependent on relationship with MGM Mirage in a saturated market </li></ul></ul>Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up
    7. 7. Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD VEGAS
    8. 8. Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up By increasing the number of resident shows outside of Las Vegas , continuing to launch new touring shows and diversifying through a product extension , you will be able to reduce your dependency on Las Vegas, increasing revenues in Resident Market between 12.2 and 24.5 million dollars. This will ensure the sustainability of Cirque du Soleil.
    9. 9. Revenue Growth
    10. 10. Las Vegas and the economic recession Sources: *http://www.nytimes.com/2010/02/12/business/12casino.html ** http://www.bloomberg.com/apps/news?pid=20601103&sid=axSujAzgiBJg Result: Decline in Cirque’s Vegas revenues 7% last year Las Vegas Strip Revenue Decline 2008* 11% 2009** 9.4%
    11. 11. Innovation-> financial results Production costs Years in operation Per year Cumulative Revenue net of production costs “ O” 92 9 0.8 864 Mystere 35 14 0.66 736
    12. 12. Operations Source: world tourism industry http://www.unwto.org/facts/menu.html Resident Travelling Break Even 65% 60% Occupancy 90-95% 80% Costs 30 Mil 37-50 Mil Capacity 50-60 artists additional support staff 50-60 artists
    13. 13. Revenue Streams Assumed Occupancy rates 90-95% for Vegas and Orlando 70% for Macau * 82% for New York * 90% for Tokyo
    14. 14. Recommendation - Resident Shows Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up PARIS, SYDNEY, LONDON, NEW YORK, HONG KONG, SHANGHAI No Presence PARIS, SYDNEY, HONG KONG, SHANGHAI Strategic Location REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD Million Sydney Shanghai Hong Kong Paris Traffic Level 2.7 6.66 7.94 15.6 Tourist Spending $ 24.7 $ 40.8 $ 40.8 $ 55.6
    15. 15. Recommendation Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up PARIS, HONG KONG, SHANGHAI SELECT A PARTNER REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD <ul><li>Decision Criteria for Partner Selection </li></ul><ul><li>Creative Challenge </li></ul><ul><li>Partnership Sustainable </li></ul><ul><li>Return on Investment </li></ul><ul><li>Social Responsibility </li></ul>
    16. 16. Partnership with Disney Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up Brand Value Artistic Performance Fictional Characters Experience Invoke Imagination Provoke Senses Evoke Emotion
    17. 17. Partnership with Disney Resort Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up
    18. 18. Recommendation <ul><li>Continue with approx. 1 new tour per year </li></ul><ul><li>Stick with both Arena and Big Top </li></ul><ul><ul><li>Prioritize firstly on Big Top </li></ul></ul><ul><ul><ul><li>Historic Roots, Tent (symbolic) </li></ul></ul></ul>Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD
    19. 19. Recommendation Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD BRAND EXTENSION
    20. 20. Recommendation Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD <ul><li>Wii Fit Benefits </li></ul><ul><li>Broad Demographic </li></ul><ul><li>Interactive </li></ul><ul><li>Experience </li></ul><ul><li>Decision Criteria for Partner Selection </li></ul><ul><li>Creative Challenge </li></ul><ul><li>Partnership Sustainable </li></ul><ul><li>Return on Investment </li></ul><ul><li>Social Responsibility </li></ul>
    21. 21. Recommendation <ul><li>``Wii Are Cirque`` - Application </li></ul>Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up Mystere “ O” Ka Nouba
    22. 22. Timeline Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up 2010 2012 2014 2016 Current Portfolio Wii Game Tour Shows Disney Resident Shows Expansion of HQ
    23. 23. Wii Game <ul><li>Nintendo Partnership </li></ul>Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up
    24. 24. Disney Residency Shows <ul><ul><li>Large Scale Productions R&D </li></ul></ul><ul><ul><ul><li>Paris </li></ul></ul></ul><ul><ul><ul><li>Shanghai </li></ul></ul></ul><ul><ul><li>Capacity Requirements: </li></ul></ul><ul><ul><ul><ul><li>50-60 artists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>100 HQ employees </li></ul></ul></ul></ul><ul><ul><ul><ul><li>150 Support Staff </li></ul></ul></ul></ul><ul><ul><li>Process </li></ul></ul>Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up <ul><ul><li>Creation </li></ul></ul><ul><ul><li>Artistic Products </li></ul></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Logistics </li></ul></ul>
    25. 25. Wrap - Up Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up Financial Sustainabilit y
    26. 26. costs millions building 2 production costs 60 staff costs artists 2,750,000 Visitors Revenues 5% 10% 5% 10% new stores projected revenue Shanghai 9 0.45 0.9 4.05 8.1 Paris 12.8 0.6 1.3 8.2 16.4 12.2 24.5

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