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Chicago Lean Startup Machine presentation - Better Discourse/Cross the Aisle team

Chicago Lean Startup Machine presentation - Better Discourse/Cross the Aisle team

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  • 1. Better Discourse Troy Bjerke, Moses Hohman, Sue Kim Chicago Lean Startup Machine November 7, 2010
  • 2. The Pitch: An online tool to facilitate informed conversation on political topics
  • 3. Assumptions Assumption Lesson Pivot True for most people, therefore Make it as simple as possible, P: No time to be truly informed they disengage push rather than pull, mobile P: Unhappy with voting decision Not enough to do something Different customer? (journalists, process about it? campaigns, aldermen) P: No way to keep track of what We had this problem, people ditto they learn didn’t seem to P: Polar conversations are a Yes, but people are resigned, suggested Focus tool on finding common problem finding common ground first ground? S: Painkiller Vitamin, or home remedy It matters how you coat the pill
  • 4. Other lessons CustDev approach: Talk (abstractly?) about problems, or give them something to react to? The “cheapest possible experiment” is more expensive for difficult problems like this
  • 5. Assumptions Assumption Lesson Pivot People have important Occasionally, but people have Memorialize “epic” conversations on FB good enough workarounds. conversations that they lose track of We can charge people to store If young people are the target their valued conversations audience of “epic”, they ? (from FB, email, etc.) probably won’t use a paid tool