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H rcom still wondering about social learning_final
 

H rcom still wondering about social learning_final

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Still wondering about “social” learning?...

Still wondering about “social” learning?

DescriptionWhat is social learning and how can it transform your employee experience? How do workplace communities foster a collaborative company culture, in which the collective wisdom of the masses is as highly valued as the insights of “experts?” More importantly, how can we successfully leverage this trend and fully realize the positive business impact that this promises?

Corporate learning has traditionally focused solely on the transfer of information, knowledge, and expertise. This is being challenged and transformed by interactive, collaborative exchanges through social tools, collaboration and online communities, providing a full employee experience. Increasingly, traditional learning is evolving into a community dynamic, initiating more open, honest conversations and proving to have a powerful impact on job and business performance.

In this session, attendees will learn:
1. How to leverage collaborative tools, including online communities and social networking to foster workforce learning and development
2. How to build a sustainable and productive employee experience
3. How organizations can improve business functions, including brand and partner experience, customer experience and employee experience through social learning and community

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  • The business world is faster paced, more competitive, etc. given the economy, rapid technology change, etc. and we’re all under to perform better, faster and more effectively
  • Even through orgs may not yet be adoptingsocail – it is being leveraged by your emplsGain access to information that can impact my job performance, customers, etc

H rcom still wondering about social learning_final H rcom still wondering about social learning_final Presentation Transcript

  • Still wondering about “social” learning? Differentiating your Employee Development Experience Presented by Mike Merriman mmerriman@mzinga.com Follow @MerrimanMzinga October 2011MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • In today’s fast-paced world, the pressure on businesses is higher than everMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Work smarter & more efficiently. According to IDC, the cost of NOT easily finding information = $3,300 per employee each year (That’s $3.3M in annual lost opportunity cost for a business of 1000 people)MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 3
  • Build brand credibility & buyer trust. 30% of consumers rely less on advertising, and much more on recommendations from friends and family for making buying decisions.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 4
  • Reduce customer response times. More than 90% of customers issues havent been unearthed in most organizations, and in addition, often the organization doesnt have answers for them, according to Forrester Research. These issues lead to long support calls, poor issue resolution, cost increases and customer dissatisfaction.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 5
  • Improve customer loyalty & satisfaction The primary driver of a consumers loyalty is their experience with your business, product or service. Yet, marketers on average only invest 20% of their programs in loyalty and customer experience efforts.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 6
  • How can you differentiate your employee experience to meet the challenge head on?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • The Elements of a Social Organization A New ModelIdeate Share Listen ChangeFlickr image uploaded by Caveman (Kickin 66 with Pete Zarria) Flickr image uploaded by Ed Yourdon Flickr image uploaded by andronicusmax Flickr image uploaded by adam*bShared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative CommonsAttribution-No Derivative Works 2.0 Generic Attribution-Share Alike 2.0 Generic Attribution 2.0 Generic Attribution 2.0 GenericLicense License License License MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Social Business Ecosystem • Streamlined client acquisition • Customer engagement • Loyalty & retention • Listening & engagement • On-demand support • Brand building Customer • Demand generation Experience • Social commerce Brand Mzinga Social Employee Experience Business Experience Ecosystem • Engagement & Partner collaboration Experience • Satisfaction & retention • Social business • On-boarding & outsourcing recruiting • Indirect revenue • Social learning streams • Developer networksMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • What does it mean to foster a social “employee experience”?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • A collaborative, interactive employee experience aligned with key business processes is key to building an effective workforce… Recruiting & On-boarding 1 Communication Satisfaction & Retention 6 2 & Collaboration Collaborative Employee Experience Performance & Career Development 5 3 Learning & Development 4 InnovationMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • User-Centric Employee Development Experience Learning & Development Communication & • Capture & share best practices Collaboration • Fostered better knowledge retention • Establish alignment On-boarding • Enable team building • Increase business agility • Provide network • Reduce rework Performance & Career Development for peer to peer support • Enable mentoring and expand access to SMEs throughout organization • Reduce time to productivity • Identify and promote rising stars Innovation Mzinga OmniSocial • Invite all to participate in business advancements Your Brand • Capture collective intelligence Recruiting & Retention • Expand access to key talent • Establish an extended workforce • Improve morale by giving employees a voiceMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Important Food for Thought…MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Employees Aren’t As Engaged As You Think Percentage of Employees Engaged In Their Companies Actively Engaged Not Actively Engaged 2011, Blessing White, Inc.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Measuring Employee Engagement 2011, Blessing White, Inc.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Where Are Employees Engaged?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Continuous Learning Model Provides Greater Retention…MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Nearly 60% Of Enterprises Will Have Enterprise Social Investments This Year… April 2011 “Leveraging Millennials To Drive Enterprise Social Initiatives”MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Examples From Across the Enterprise…MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • What does it mean to foster a social “customer experience”?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • A consistent, engaged customer experience aligned with a comprehensive customer lifecycle is essential … From the Customer’s Increase sales team Awareness & information From your Perspective collaboration and enable more gathering Perspective 1 direct target buyer interactions- ultimately reducing sales cycles. Acquire Continued support 6 2 Purchase experience Consistent Customer Customer Experience Solutions Experience Ongoingcommunication & engagement 5 Support Engage 3 Implementation/ on-boarding experience Significantly reduce support costs and improve customer response times by making your 4 Develop more interactive, team readily accessible to mutually beneficial relationships customer needs in real time. with customers that improve Ongoing satisfaction & retention. product/service experienceMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Getting Started & Real World ScenariosMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Solution Overview An interactive forum where job seekers can find information and resources to further their career goals Business Goals Connect job seekers directly with Monster.com experts, hiring companies and their peers to plan the next steps in their career path to improve user engagement, and offer users added value to build loyalty Results & ROI“ • Improved Monster.com user We wanted to create an interactive forum where job seekers could engagement find information and resources to further their career goals. The • Streamline recruiting for Monster.com users ” Advice Forums allow our members to connect directly with both our experts and their peers to plan the next steps in their career path.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • DTCC Solution Overview An online portal for marketing DTCC services, delivering training to the masses, and enabling customers to collaborate around content Business Goals • Increase revenue through fee-based learning & related usage • Improve customer access to relevant service information Results & ROI • Over 15,000 current users Financial services company that provides custody and asset • Additional revenue stream servicing for 3.5 million securities issues from the United States and 110 other countries and territories, valued at $40 trillion.MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Solution Overview An online portal for delivering and managing technical training for the purposes of ongoing customer & partner education Business Goals • Improve customer & partner competency • Increase revenue through fee-based learning solutions • Increase customer satisfaction through a comprehensive customer experience Results & ROI • Over 175,000 current users • Active user participation in more than 12,000 learning events • Additional revenue streamMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Agilent Technologies Solution Overview Deliver an enterprise-wide ecosystem to manage learning and development for 28,000 geographically dispersed employees. Business Goals Reduce training overhead by while continuing to address the same level of learning and development Results & ROI • 90% reductions in training vendors The world’s premier measurement company—advancing electronics, communications, life sciences and chemical • Saved $10M with eLearning adoption analysis, with customers in 100 countries, 28,000 employees and $5.1 billion in revenues. • 60% reductions in training admin staffMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Getting Started… Implement reward Use community and Gain Executive buy-in models to inspire social elements seen as behavior change key to the transition Start with a initiative- level project viewed as Identify roles & proof-of-concept for responsibilities broader adoptionMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 27
  • Questions?MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
  • Thank you! www.mzinga.com mmerriman@mzinga.com Follow @MerrimanMzingaMZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l