Leveraging Social Media for Alliances<br />Mike Merriman <br />Mzinga<br />Mmerriman@mzinga.com<br />@MerrimanMzinga<br />
Company overview.     (The 36,000 ft view) <br />
IntroducingMzinga OmniSocial<br />Key Highlights<br />Platform & Infrastructure<br /><ul><li>Cloud Deployment
User-Friendly Control Panel
Self-Service Integrated Apps & Widgets
Configurable Branding
SaaS architecture enhancements</li></ul>Applications<br /><ul><li>30 powerful Apps
40+ widgets
Facebook Sharing
Mobile Apps
Robust App Enhancements</li></ul>Reporting & Analytics<br /><ul><li>Social Analytics Dashboard
Content Topics & Trending
Engagement, Influence, & Trends
User Reputations</li></li></ul><li>Mzinga Social Business Solutions<br /><ul><li>Social business outsourcing
Indirect revenue streams
Developer networks
Listening & engagement
Brand building
Demand generation
Social commerce</li></ul>PartnerExperience<br />Brand Experience<br />Employee Experience<br />Mzinga Social Business Ecos...
Satisfaction & retention
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Leveraging Social Media for Alliances


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Leveraging Social Media for Alliances
Case Studies and examples by Mzinga

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    1. 1. Leveraging Social Media for Alliances<br />Mike Merriman <br />Mzinga<br />Mmerriman@mzinga.com<br />@MerrimanMzinga<br />
    2. 2. Company overview. (The 36,000 ft view) <br />
    3. 3. IntroducingMzinga OmniSocial<br />Key Highlights<br />Platform & Infrastructure<br /><ul><li>Cloud Deployment
    4. 4. User-Friendly Control Panel
    5. 5. Self-Service Integrated Apps & Widgets
    6. 6. Configurable Branding
    7. 7. SaaS architecture enhancements</li></ul>Applications<br /><ul><li>30 powerful Apps
    8. 8. 40+ widgets
    9. 9. Facebook Sharing
    10. 10. Mobile Apps
    11. 11. Robust App Enhancements</li></ul>Reporting & Analytics<br /><ul><li>Social Analytics Dashboard
    12. 12. Content Topics & Trending
    13. 13. Engagement, Influence, & Trends
    14. 14. User Reputations</li></li></ul><li>Mzinga Social Business Solutions<br /><ul><li>Social business outsourcing
    15. 15. Indirect revenue streams
    16. 16. Developer networks
    17. 17. Listening & engagement
    18. 18. Brand building
    19. 19. Demand generation
    20. 20. Social commerce</li></ul>PartnerExperience<br />Brand Experience<br />Employee Experience<br />Mzinga Social Business Ecosystem<br /><ul><li>Engagement & collaboration
    21. 21. Satisfaction & retention
    22. 22. On-boarding & recruiting
    23. 23. Social learning</li></ul>Customer Experience<br /><ul><li>Streamlined client acquisition
    24. 24. Customer engagement
    25. 25. Loyalty & retention
    26. 26. On-demand support</li></ul>Mzinga, Inc. Confidential<br />4<br />
    27. 27. Problems we help solve.(And that help our customers run a smarter business)<br />EmployeeSolutions(Internal)<br />HR & Operations<br />How can I attract & retain top talent?<br />How can I improve employee performance & competencies?<br />How can I capture intellectual capital?<br />Brand & CustomerEngagement Solutions(External)<br />Product<br />How can I innovate my products faster?<br />How can I stay abreast of market research for R&D?<br />How can I streamline my product development process?<br />Marketing<br />How can I improve brand visibility?<br />How can I drive enhanced demand generation?<br />How can I increase website traffic & ad revenue?<br />Sales<br />How can I develop long-term relationships with customers?<br />How can I reduce my sales cycle?<br />How can I accelerate new client acquisition & up sell opportunities?<br />Services & Support<br />How can I reduce support costs?<br />How can I reduce response times in addressing client issues?<br />How can I improve customer satisfaction & loyalty?<br />
    28. 28. Mzinga Analytics, Reporting & BI Vision<br />Analyze your communities<br />Benchmark your communities to others<br />Analyze your communities PLUS interactions on the social web<br />Your OmniSocial sites, apps, etc.<br /><ul><li>Members
    29. 29. Roles
    30. 30. Content
    31. 31. Behaviors
    32. 32. By role
    33. 33. By industry
    34. 34. By company size
    35. 35. By community size</li></ul> 1 2 3<br />(Other sites)<br />Your site<br /><ul><li>Sentiment
    36. 36. Competitive analysis
    37. 37. Social graphing
    38. 38. Business intelligence</li></ul>6<br />
    39. 39. Acquire<br />Trusted by the World’s leading brands…<br />Customer ExperienceSolutions<br />Engage<br />Support<br />
    40. 40. Improve employeeengagement & productivity.<br />Streamline recruiting & on-boarding<br /><ul><li>Expand access to talent & establish extended workforce networks
    41. 41. Speed time to competency by making mentors/experts more accessible
    42. 42. Provide ready access to blended new hire and training resources</li></ul>Improve productivity & performance<br /><ul><li>Eliminate duplicate work efforts by repeating best practices
    43. 43. Gain up to 30% productivity by blending formal and social learning
    44. 44. Reduce project timelines by 34% through peer-to-peer interaction</li></ul>“<br /> Today, we use Mzinga for learning and development for both employees and customers, and we'll be extending that to include powerful social interactivity, web collaboration and analytics - all managed from one environment…. <br />Increase satisfaction & retention<br /><ul><li>Give employees a voice and enable them to provide feedback
    45. 45. Increase knowledge retention by addressing general learning styles
    46. 46. Empower employees to participate in innovation & business strategies</li></ul>Grow market awareness<br />”<br />- Steven Brewer, Training & Development Manager at The Philadelphia Insurance Companies<br />
    47. 47. Establish greaterbrand engagement.<br />Build your brand & your market<br /><ul><li>82% of US online adults use social tools and are generating 3.5 billion brand-related conversations every day in the US- which means you can reach and influence customers faster than ever</li></ul>Increase buyer trust & grow revenue<br /><ul><li>1 in 10 adults is use social networks to share positive product information, and forums to share opinions about brands
    48. 48. 75% of consumers are influenced by peers in their purchase decisions, more so than any other media or information source</li></ul>“<br /> We blew our membership goals out of the water… and we’ve been steadily increasing. We’ve found that people are spending twice the amount of time on the community than on the corporate Web site. <br />Drive innovation & market research<br /><ul><li>One traditional focus group can cost up to $15,000 and weeks of time, while online communities provide direct access to ongoing market research programs at a fraction of the cost with greater scale</li></ul>Grow market awareness<br />”<br />- - Ciena Cozies Up to Its Partners, DestinationCRM.com, February 2010<br />* 2008, 2010 Forrester Research<br />
    49. 49. Drive enhanced<br />customer engagement.<br />Improve customer response times<br /><ul><li>36% of consumers prefer using websites to get answers to questions rather than via telephone or email- and 57% are very likely to abandon purchases if they cannot find quick answers to questions. </li></ul>Drive satisfaction, loyalty & retention<br /><ul><li>Live chat, peer-to-peer forums, just-in-time customer education and direct access to experts help customers get answers questions quickly- improving satisfaction and reducing abandonment.</li></ul>Reduce support costs<br /><ul><li>Telephone support costs $6 to $12 or higher per contact.
    50. 50. Online chat costs only $5 and is 63% more effective, and web-based customer self-service costs just a few cents per contact.</li></ul>“<br /> Before we had this forum, we'd compile lists of what's being talked about once a month, but now we can act right away… When something requires an immediate response, we just post to our FAQ and solve the problem.<br />”<br />- Trisha Habucke, Ford Digital Marketing Manager. Ford Gets In Sync With Customers, 1to1 Media, January 2009<br />* 2010 Forrester Research<br />
    51. 51. OmniSocial Examples<br />11<br />
    52. 52. Natixis CommunityConnection<br />
    53. 53. Wolters Kluwer – 2 Experiences<br />13<br />
    54. 54. Fast Search, A Microsoft Company<br />14<br />
    55. 55. DTCC Learning<br />15<br />
    56. 56. Additional Branding Examples<br />16<br />
    57. 57. 17<br />
    58. 58. 18<br />
    59. 59. 19<br />
    60. 60. 20<br />
    61. 61. Learning Support Community<br />21<br />