Problems we help solve.(And that help our customers run a smarter business) EmployeeSolutions(Internal) HR & Operations How can I attract & retain top talent? How can I improve employee performance & competencies? How can I capture intellectual capital? Brand & CustomerEngagement Solutions(External) Product How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? Marketing How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? Sales How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition & up sell opportunities? Services & Support How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?
Mzinga Analytics, Reporting & BI Vision Analyze your communities Benchmark your communities to others Analyze your communities PLUS interactions on the social web Your OmniSocial sites, apps, etc.
Expand access to talent & establish extended workforce networks
Speed time to competency by making mentors/experts more accessible
Provide ready access to blended new hire and training resources
Improve productivity & performance
Eliminate duplicate work efforts by repeating best practices
Gain up to 30% productivity by blending formal and social learning
Reduce project timelines by 34% through peer-to-peer interaction
“ Today, we use Mzinga for learning and development for both employees and customers, and we'll be extending that to include powerful social interactivity, web collaboration and analytics - all managed from one environment…. Increase satisfaction & retention
Give employees a voice and enable them to provide feedback
Increase knowledge retention by addressing general learning styles
Empower employees to participate in innovation & business strategies
Grow market awareness ” - Steven Brewer, Training & Development Manager at The Philadelphia Insurance Companies
Establish greaterbrand engagement. Build your brand & your market
82% of US online adults use social tools and are generating 3.5 billion brand-related conversations every day in the US- which means you can reach and influence customers faster than ever
Increase buyer trust & grow revenue
1 in 10 adults is use social networks to share positive product information, and forums to share opinions about brands
75% of consumers are influenced by peers in their purchase decisions, more so than any other media or information source
“ We blew our membership goals out of the water… and we’ve been steadily increasing. We’ve found that people are spending twice the amount of time on the community than on the corporate Web site. Drive innovation & market research
One traditional focus group can cost up to $15,000 and weeks of time, while online communities provide direct access to ongoing market research programs at a fraction of the cost with greater scale
Grow market awareness ” - - Ciena Cozies Up to Its Partners, DestinationCRM.com, February 2010 * 2008, 2010 Forrester Research
Drive enhanced customer engagement. Improve customer response times
36% of consumers prefer using websites to get answers to questions rather than via telephone or email- and 57% are very likely to abandon purchases if they cannot find quick answers to questions.
Drive satisfaction, loyalty & retention
Live chat, peer-to-peer forums, just-in-time customer education and direct access to experts help customers get answers questions quickly- improving satisfaction and reducing abandonment.
Reduce support costs
Telephone support costs $6 to $12 or higher per contact.
Online chat costs only $5 and is 63% more effective, and web-based customer self-service costs just a few cents per contact.
“ Before we had this forum, we'd compile lists of what's being talked about once a month, but now we can act right away… When something requires an immediate response, we just post to our FAQ and solve the problem. ” - Trisha Habucke, Ford Digital Marketing Manager. Ford Gets In Sync With Customers, 1to1 Media, January 2009 * 2010 Forrester Research