So lomo
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So lomo

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So lomo So lomo Presentation Transcript

  • CHABRIER Guillaume MEDEIROS MiguelVALENZUELA Stéphanie MBA 2B
  • Which industries? Service industries Case: Shop Small Saturdays
  • What characteristics must be presentto make a SoLoMo campaign asuccess? Identify what people care about : get cash back on their AmEx cards. Offer something appealing: local, simple, life sharing experience, expressing the traditional shopping. Keep it simple: shoppers simply need to link their AmEx card to their Foursquare account and check-in to participate.
  •  Develop the customer’s loyalty and affection for the brand: permitting small businesses to expand their company out of the physical borders that limit the store, creating word of mouth and developing the brand image. Don’t offer just discounts but something useful or needed: Cash- back, financial rewards.
  • How can success be defined –participation, revenue, PR – other? Revenue = PR + Participation PR: developped online promotion and image Participation: word of mouth of the brand (of small businesses)
  • Can the concept be applied to the hospitality industry?Yes, under what conditions?No, why not? YES!! It is a service industry A B2C industry It improves guest experience It develops touch points with the customers
  • Conclusion SoLoMo is the new trend. Useful, easy and cheap. It increases connection between people, exchange of mutual values and builds relationships over time.
  • Thank you for yourattention!!