How To Effectively Use QR Codes For Your Conference or Festival

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This presentation gives a brief history on QR Codes and describes how event professionals can effectively use QR Codes at their events to enhance the attendee experience. This presentation takes …

This presentation gives a brief history on QR Codes and describes how event professionals can effectively use QR Codes at their events to enhance the attendee experience. This presentation takes excerpts from a the blog post "Why QR Codes Are Just Plain Dumb" which can be found at http://bit.ly/w1rDsV

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  • 1. Marvin McTaw http://sched.orgmarvin@sched.org
  • 2.  Quick Response (“QR”) codes are a type of barcode  Originated in the auto industry  The information encoded can be made up of any kind of data ◦ Website ◦ Phone Number ◦ SMS Text Message ◦ Text  Requires QR Code reader ◦ Free and paid apps availableEx: QR Code for http://sched.org
  • 3.  QR codes are being increasingly used at events for a number of things Typically used to ◦ Provide information about the event ◦ Registration information ◦ Sessions in rooms ◦ Additional information in program guides
  • 4.  Most people do not have smart phones ◦ 60% of mobile phone users have feature phones, only 40% have smart phones Increased complexity can mean reduced adoption ◦ QR Codes require a QR code reader app ◦ Most people don’t download QR code readers Scanning QR codes can be weird/uncomfortable
  • 5.  Include a URL ◦ It’s usually easier and faster to type in a short URL like a bit.ly link Provide value, not just a link ◦ Special/secret sessions, information transfer, discounts/coupons Place in a convenient location ◦ Test placement in size in programs and throughout the venue
  • 6.  QR Codes will likely continue to grow in popularity ◦ This will be aided by the growth in smart phones One day, we hope smart phone operating systems will build QR Code readers into the standard camera software ◦ This will make reading QR codes easier
  • 7.  Why QR Codes Are Just Plain Dumb ◦ http://bit.ly/w1rDsV Using QR Codes To Enhance Your Events ◦ http://bit.ly/sHg68n How To Use QR Codes In Event Marketing ◦ http://on.mash.to/rKDkEZ QR Code Event Case Studies ◦ http://bit.ly/vloiKe Putting QR Codes To Good Use At Events ◦ http://bit.ly/uciiDX
  • 8. marvin@sched.org http://sched.org http://news.sched.orghttp://twitter.com/mmctaw