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How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
How To Effectively Use QR Codes For Your Conference or Festival
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How To Effectively Use QR Codes For Your Conference or Festival

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This presentation gives a brief history on QR Codes and describes how event professionals can effectively use QR Codes at their events to enhance the attendee experience. This presentation takes …

This presentation gives a brief history on QR Codes and describes how event professionals can effectively use QR Codes at their events to enhance the attendee experience. This presentation takes excerpts from a the blog post "Why QR Codes Are Just Plain Dumb" which can be found at http://bit.ly/w1rDsV

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  • 1. Marvin McTaw http://sched.orgmarvin@sched.org
  • 2.  Quick Response (“QR”) codes are a type of barcode  Originated in the auto industry  The information encoded can be made up of any kind of data ◦ Website ◦ Phone Number ◦ SMS Text Message ◦ Text  Requires QR Code reader ◦ Free and paid apps availableEx: QR Code for http://sched.org
  • 3.  QR codes are being increasingly used at events for a number of things Typically used to ◦ Provide information about the event ◦ Registration information ◦ Sessions in rooms ◦ Additional information in program guides
  • 4.  Most people do not have smart phones ◦ 60% of mobile phone users have feature phones, only 40% have smart phones Increased complexity can mean reduced adoption ◦ QR Codes require a QR code reader app ◦ Most people don’t download QR code readers Scanning QR codes can be weird/uncomfortable
  • 5.  Include a URL ◦ It’s usually easier and faster to type in a short URL like a bit.ly link Provide value, not just a link ◦ Special/secret sessions, information transfer, discounts/coupons Place in a convenient location ◦ Test placement in size in programs and throughout the venue
  • 6.  QR Codes will likely continue to grow in popularity ◦ This will be aided by the growth in smart phones One day, we hope smart phone operating systems will build QR Code readers into the standard camera software ◦ This will make reading QR codes easier
  • 7.  Why QR Codes Are Just Plain Dumb ◦ http://bit.ly/w1rDsV Using QR Codes To Enhance Your Events ◦ http://bit.ly/sHg68n How To Use QR Codes In Event Marketing ◦ http://on.mash.to/rKDkEZ QR Code Event Case Studies ◦ http://bit.ly/vloiKe Putting QR Codes To Good Use At Events ◦ http://bit.ly/uciiDX
  • 8. marvin@sched.org http://sched.org http://news.sched.orghttp://twitter.com/mmctaw

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