Ad analysis 2-_avon_walk

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Ad analysis 2-_avon_walk

  1. 1. “THE MORE OFUS WHO WALK THE MORE OF US SURVIVE” Ad Analysis By: Molly McKinnon, Siobhan Curran, & Danielle Rodeck
  2. 2. What is the AVON Walk for Breast Cancer?The Avon Walk for Breast Cancer is a national series of8 39-mile weekend fundraising events launched in2003 by the Avon Foundation, founded in 1992.The Avon Walk for Breast Cancer event series is aproject of the Avon Foundation for Women and is notaffiliated with any other breast cancer organizationsor programs such as Susan G. Komen for the Cure,American Cancer Society, or Breast Cancer ResearchFoundation.
  3. 3. APRIL 20th – 21st, 2013
  4. 4. MAY 4th – 5th, 2013
  5. 5. MAY 18th – 19th, 2013
  6. 6. JUNE 1st – 2nd, 2013
  7. 7. SEPTEMBER 28th – 29th, 2013
  8. 8. SEPTEMBER 28th – 29th, 2013
  9. 9. OCTOBER 20th – 21st, 2013
  10. 10. SEPTEMBER 28th – 29th, 2013
  11. 11. WHO IS THE TARGETAUDIENCE?WomenMenChildrenFamiliesANYONE TOUCHED BY BREAST CANCER/ CANCER IN GENERAL
  12. 12. ADVERTISING:CREATIVE STRATEGIES Plain Folk Testimonials Bandwagon Emotional Words/Dramatic Emotion October—Breast Cancer Awareness Month
  13. 13. PLAIN FOLK
  14. 14. TESTIMONIALS: REESE WITHERSPOON
  15. 15. TESTIMONIALS: MCDREAMY
  16. 16. TESTIMONIALS: FERGIESUPPORTING “LOVELY LADY LUMPS ”
  17. 17. BANDWAGON
  18. 18. EMOTIONAL WORDS OR DRAMATIC EMOTION
  19. 19. CORPORATESPONSOR #1
  20. 20. CORPORATESPONSOR #2
  21. 21. CORPORATESPONSOR #3
  22. 22. A Little ExtraHelp… October is breast cancer awareness month Sports teams promote it Raises overall awareness for the cause
  23. 23. What is therationale behindpromoting theevent? Fight cancer Raise awareness Find a cure
  24. 24. Is the event asuccess? YES! 8 Cities around the country Been going strong since 2003
  25. 25. CONCLUSION AVON runs a creative event promotion package to make its event a success Their ads are creative and emotional to raise awareness and funds for breast cancer research Sponsors who believe in the cause: Reebok, Otterbox, & Orion Trading
  26. 26. WORKS CITED www.avonwalk.org www.otterbox.com www.reebok.com www.oriontradingworldwide.com

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