20090514 Innovation


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Innovation primer delivered to one of the consultancy business units of Mott MacDonald

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20090514 Innovation

  1. 1. Innovation Steve Jackson London 15 May 2009
  2. 2. Background “ I’ll be happy to give you innovative thinking. What are the guidelines?”
  3. 3. Where have we got to? <ul><li>May 2008 </li></ul><ul><ul><li>The ideas factory – i.e. ideas to meet the strategic growth plan </li></ul></ul><ul><li>November 2008 </li></ul><ul><ul><li>Building on core competencies (Sony) </li></ul></ul><ul><ul><li>Getting better & getting different (Xerox) </li></ul></ul><ul><ul><li>“ If it isn’t broken we will look harder and fix it anyway” (SJ) </li></ul></ul><ul><ul><li>Embrace Change (SJ) </li></ul></ul><ul><ul><li>An urgency for the future / Manage the future / Creating Strategic Intent (SJ) </li></ul></ul>Background
  4. 4. What is today all about? Background
  5. 5. The Big Idea <ul><li>Organisations must become more innovative as markets become more dynamic and competitive </li></ul>What is Innovation
  6. 6. 3 Seeds of Innovation <ul><li>Creative Thinking </li></ul><ul><li>Strategic Thinking (Urgency for the future) </li></ul><ul><li>Transformational Thinking (Embrace Change) </li></ul>What is Innovation
  7. 7. Creative Thinking <ul><li>Believe in Creativity </li></ul><ul><ul><li>Everyone is creative </li></ul></ul><ul><ul><li>Accept failures along the way </li></ul></ul><ul><li>Be curious </li></ul><ul><ul><li>Acknowledge that there are different ways of doing things </li></ul></ul>What is Innovation
  8. 8. Strategic Thinking <ul><li>Target the most profitable customers </li></ul><ul><li>Offer something new & better </li></ul><ul><li>Set innovation priorities </li></ul><ul><li>Leverage our network </li></ul><ul><li>Profit from branding </li></ul>What is Innovation
  9. 9. Transformational Thinking <ul><li>Seek greater awareness </li></ul><ul><ul><li>Self </li></ul></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Team </li></ul></ul><ul><li>Create Passion </li></ul><ul><ul><li>Individual </li></ul></ul><ul><ul><li>Team </li></ul></ul><ul><ul><li>Physical environment </li></ul></ul><ul><li>Take Action </li></ul><ul><ul><li>Develop roadmaps </li></ul></ul><ul><ul><li>Gain commitment </li></ul></ul><ul><ul><li>Passion, Patience and perseverance </li></ul></ul>What is Innovation
  10. 10. Quote <ul><li>“ Innovation is </li></ul><ul><li>the profitable implementation of ideas” .&quot; </li></ul><ul><li>Broken Bulbs 2005 </li></ul>What is Innovation
  11. 11. More quotes <ul><li>&quot;The essential part of creativity is not being afraid to fail.&quot; — Edwin H. Land </li></ul><ul><li>The way to get good ideas is to get lots of ideas and throw the bad ones away.&quot;— Linus Pauling </li></ul>What is Innovation
  12. 12. Even More Quotes <ul><li>&quot; Creativity is thinking up new things. Innovation is doing new things.&quot; </li></ul><ul><ul><li>Theodore Levitt </li></ul></ul><ul><li>&quot;Innovation is the process of turning ideas into manufacturable and marketable form.&quot; </li></ul><ul><ul><li>Watts Humprey </li></ul></ul><ul><li>The only way to predict the future is to create it </li></ul><ul><ul><li>Peter F. Drucker </li></ul></ul>What is Innovation
  13. 13. What do WE want to achieve <ul><li>Increase Value </li></ul><ul><li>(Customers are prepared to pay more for it) </li></ul><ul><li>And/or </li></ul><ul><li>Reduce cost </li></ul><ul><li>(do work more efficiently) </li></ul>What does it all mean for CBAS
  14. 14. Why innovate? <ul><li>Innovation is important </li></ul><ul><li>Because </li></ul><ul><li>Old strategies and techniques </li></ul><ul><li>get replicated </li></ul><ul><li>And </li></ul><ul><li>Margins get squeezed </li></ul>“ When the rate of change outside the business is greater than the rate of change inside the business, disaster is imminent” What does it all mean for CBAS
  15. 15. 3 Types of Innovation <ul><li>Product / Service </li></ul><ul><li>Process </li></ul><ul><li>Business Model / Strategy </li></ul><ul><li>These are just labels for where innovation can occur </li></ul>How do we Innovate
  16. 16. 3 Levels of Innovation <ul><li>Incremental (workface) </li></ul><ul><li>Semi-Radical (business unit) </li></ul><ul><li>Radical (entire business model) </li></ul>How do we Innovate
  17. 17. Where does innovation occur? <ul><li>Simply put </li></ul><ul><li>Innovation can occur </li></ul><ul><li>Anywhere </li></ul><ul><li>By </li></ul><ul><li>Anybody </li></ul><ul><li>At </li></ul><ul><li>Any level </li></ul>How do we Innovate
  18. 18. Difficulties & Downsides <ul><li>“ He who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new” </li></ul><ul><li>Macchiavelli </li></ul><ul><li>There is a natural resistance to change; fight it! (SJ) </li></ul>How do we Innovate
  19. 19. Tips & Tricks <ul><li>Innovation needs an integrated approach </li></ul><ul><li>Look more closely than expected </li></ul><ul><li>Ask many questions </li></ul><ul><li>Think laterally </li></ul><ul><li>Get involved in things you shouldn’t!!!!!!! </li></ul><ul><ul><li>e.g. Brunel, CTRL, </li></ul></ul><ul><li>Do more than you are supposed to </li></ul><ul><li>Have fun doing it </li></ul>How do we Innovate
  20. 20. More tips and tricks <ul><li>Innovation needs </li></ul><ul><li>People to cooperate </li></ul><ul><li>Not </li></ul><ul><li>I’m in charge, this is what we’ll do </li></ul>How do we Innovate
  21. 21. Ideas to get us going <ul><li>Gym toiletries (incremental) – improving the way things are done </li></ul><ul><li>Hotel Coat Hangers (semi-radical) – changing the way part of services sold </li></ul><ul><li>McDonalds – see next slide </li></ul><ul><li>CD Sales (radical) – changing entire business model (see example below) </li></ul>Examples
  22. 22. McDonalds’ Innovation Examples                     Acquisition of local niche player   New Cookers for French Fries   Green Milk Shakes on St Pats Day   Incremental                                         Opening for Breakfast   Hamburger University   Value Meals   Semi-radical (Substantial)                                         Global Expansion   Regulation of Quality for Franchisee   Big Mac   Radical (Breakthrough)                                         Strategy   Process   Product   Innovation                                      
  23. 23. Changing the business model Example This is Geoff Examples
  24. 24. Geoff Sells these Examples
  25. 25. In one of these Examples
  26. 26. Geoff drives one of these Examples
  27. 27. But now, everyone is doing this Examples
  28. 28. So, there is no need for these Examples
  29. 29. So, sales are down Examples
  30. 30. Geoff blames and Examples
  31. 31. So, he hires Levi, Leipheimer & Armstrong Who, at great expense, successfully prosecute … Examples
  32. 32. … Amanda Examples
  33. 33. In the meantime … are giving away their records .. online Examples
  34. 34. As the rate of increases so the increases Examples
  35. 35. Examples
  36. 36. Geoff now drives one of these …. Examples
  37. 37. That is Business Model Innovation Examples
  38. 38. Summary <ul><li>Innovate or die </li></ul><ul><li>Think! </li></ul><ul><ul><li>Creative – Strategic – Transformational </li></ul></ul><ul><li>Profitable implementation of ideas </li></ul><ul><ul><li>Increase value / reduce cost </li></ul></ul><ul><li>Types </li></ul><ul><ul><li>Service – Process - Strategy </li></ul></ul><ul><li>Levels </li></ul><ul><ul><li>Incremental – Semi radical – radical </li></ul></ul><ul><li>Cooperate / Integrate </li></ul>Summary
  39. 39. www.mottmac.com