You’re Doing It Wrong
How to Set Your UX Discipline on Fire...and Rise from the Flames

Chris Chandler
Walt Disney Parks & Resorts Online

We’re Here With You
Please Be Here With Us

Melissa Matross
Hotwire

Michael Kopcsak
Microsoft Windows Live

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280,000,000
Michael Kopcsak 67,730,250
Microsoft Windows Live
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77
48

Tim Richards
Razorfish

“Design is Thinking, Made Visual.”
- Saul Bass

Discussion Ground Rules
1. Each Topic Gets 15 minutes;
2. Format Is Panelist Discussion + Audience Participation;
3. Stand Up to Contribute When Moderator Cues Discussion;

Design Communication is More
Important Than Design.

Skills Development? Stop Lying.
Lose the Sugar.

The Business of Business is
Business. Get Over It.

Be Happy or Leave. Seriously.

Agile?

Prototyping is the Future of UX.

Don’t Start Design With a Site
Map. Ever.

“Best Practice” is code for
“...Because I Said So,” or “I Don’t
Know What I’m Doing.”

Bonus Topic
Outsourcing: “We Can(not) Do All
of This Ourselves.”

Thank You.
Melissa Matross Chris Chandler
mmatross@hotwire.com chris.chandler@disney.com
Michael Kopcsak Tim Richards
mkopcsak@microsoft.com @nanotim
(Yes. He’s hiring.)