Hotwire is a data-driven company: all projects have to have clear financial return; all customer interactions - purchase, quote, drop-off and click rates - are closely tracked. As a result, there was never enough support from the numbers alone to complete a redesign since Hotwire’s launch. So, when hell freezes over… use a blowtorch.
Based on my experience driving the first successful Site Redesign at Hotwire, I will share strategies and tactics to:
* Sell your large-scale UX project, gaining support from executives and approval to
augment UX and Engineering staff to resource the effort.
* Make your project happen by creatively distributing the work, all while showcasing UX
leadership and maintaining momentum toward completion.
* Demonstrate UX successes and build equity within the organization for future work.
I will also share lessons from successes, failures and pain at Hotwire to help guide those embarking on a large-scale UX project.
This presentation will not simply be a user experience case study of the Hotwire redesign, but rather will focus on strategies to successfully use your project to position the UX team and manage the organization from start to finish.